B2B Blog Strategy – For More Organic Traffic and Conversions
With 76% of B2B marketers generating leads through blogging, blogs have become a significant force in driving business growth. Having a blog is considered a non-negotiable for every B2B company. But how do you go about making an effective B2B blog strategy? This blog covers everything you need to know about creating one — from … Read more
B2B Content Strategy Explained: Creation, Distribution & More
Struggling to leave your mark in the B2B marketplace? You’re not alone. While 91% of B2B marketers use content marketing, only 40% have a documented strategy directing their efforts. This lack of structure usually results in lots of wasted time, missed opportunities, and disappointing results. Making your mark in the B2B realm lies in creating … Read more
B2B Copywriting That Converts – How to Get It Done Right
Today’s B2B buyers are more informed and have shorter attention spans. Long before speaking to sales, they’ve researched solutions, compared vendors, and analyzed your content. That means every word on your site, in your emails, and across your whitepapers has to pull its weight. B2B copywriting isn’t just writing. It’s about crafting clear, strategic messaging … Read more