Here are stories of how we’ve helped businesses succeed using our SEO strategies.

TL;DR – TrioSEO’s Top 3 Best B2B SEO Case Studies

In a rush? Here are our top 3 B2B SEO case studies:

1. B2B SaaS case study—Grew FreeUp to $12M per year with SEO
2. Organic SEO case study–0 to 1.4M Google impressions and ranking for 3.7K+ keywords
3. Blog case study–From 0 to 20K organic users in a month

We offer tried-and-tested SEO strategies–the same ones that helped us scale these companies–to propel businesses to success.

Want to learn more about our B2B SEO services? Watch it happen for you too!

1. B2B SaaS SEO Case Study – How We Grew FreeUp to $12 Million/Year with SEO

You’ve probably heard people say that SEO is dead. We’re here to prove to you that it’s not.

Using the SaaS SEO strategies we created, we’ve scaled FreeUp, a freelance marketplace, from zero to millions in yearly revenue in only 4 years.

Needless to say, we were blown away by the benefits of SEO for our business.

Here’s how we did it.

The Starting Point

It started in 2015 with a lightbulb moment: We wanted to create a freelance marketplace specifically for the e-commerce industry.

Why?

Well, we didn’t like how sourcing freelancers was so complicated. 

We would post job ads on platforms like Upwork and Fiverr, which generated over 50 applicants. We had to vet each applicant to get to the top 1%.

Talk about time-consuming!

So, we came up with the idea of a freelance marketplace that would pre-vet thousands of applicants and instantly give us the cream of the crop.

Ta-da: FreeUp was born.

SEO Strategy

For FreeUp to work, we knew we needed SEO for two main things:

• Attracting business owners looking to hire freelancers
• Getting freelancers to apply

We got to work and created an SEO strategy that looked like this:

• Keyword research: We identified thousands of high-intent keywords to target for content.
• On-page SEO: We created and optimized pages for the target keywords using our SEO checklist.
• Blogging: Using our content system, we created content around targeted keywords. At our peak, we were publishing over 30 blog articles every month. Sound interesting? Explore our B2B blogging services and we’ll scale your SEO. 
• Off-page SEO: Lastly, we established authority by networking within the industry and building strong relationships with other companies. As a result, we naturally gained relevant backlinks that gave our website and web pages credibility.

The Timeline

In 4 years, we had grown the business from zero to success by implementing a solid SEO strategy:

• 2015: The idea of creating a freelance marketplace for the e-commerce industry led to the creation of FreeUp.
• 2016:We began working on our SEO. Only 3-6 months in, business owners and freelancers were signing up.
• 2017: We increased our investment when we saw our SEO efforts were working.
• 2019: By the time FreeUp was sold to The HOTH, SEO had become its major traffic and acquisition driver.

Results Achieved

When we evaluated our results, it became clear that SEO was the reason for our business’s success.

The following numbers told us our strategy was working:

• US$12 million in yearly sales
• Organic traffic driving 10,000+ unique users monthly
• Domain rating of 60+
• Hundreds of keyword-focused pages and blog articles
• Thousands of relevant backlinks
• Ranking for thousands of keywords

This is where FreeUp is today:

Wondering whether SEO services are worth it? Well, these results surely speak for themselves.

2. Organic SEO Case Study – Zero to 1.4M Google Impressions & Ranking for 3.7k+ Keywords

Skyrocketing a brand-new website to becoming a top brand in the e-commerce space in only 12 months?

With organic SEO, it’s possible. 

We’ve done it with EcomBalance, a bookkeeping company we founded in 2021.

The Starting Point

As long-time entrepreneurs, we’re familiar with every business owner’s bookkeeping woes, so we created a service that simplifies bookkeeping.

EcomBalance.

We started the company in 2021 and launched the website in 2022.

By then, we were no longer starting from scratch. 

We succeeded in growing FreeUp with SEO, so we knew what to do with EcomBalance.

Initially, we focused on building a foundation for the business and getting noticed by Google.

This is what we did during the first three months:

• Built the website’s core pages
• Created blog templates
• Started a Partner and Affiliate Program for building backlinks
• Performed keyword research
• Assessed our competitors
• Created a content calendar
• Wrote and published over 10 blogs a month

SEO Strategy

SEO did wonders for FreeUp, so we wanted to use the same strategy for EcomBalance. 

Our high-level strategy looked like this:

1. Target long-tail keywords with high-quality content
2. Establish a content strategy that would allow us to publish at scale
3. Gain authoritative backlinks

Our process involved the following:

• Keyword research: We understood that to get noticed by Google and attract potential customers, we needed to conduct thorough keyword research and planning.  
  • Our research revealed hundreds of opportunities to rank for keywords such as “e-commerce brokers” and “Amazon bookkeeping.”
• On-page SEO: Next, we worked on our website’s core pages to improve their on-page SEO. We created a list of high-intent keywords, optimized pages for them, and monitored our rankings monthly.
  • In 6 months, we ranked in the top 5 for most keywords and generated leads.
• Blog: We used the hubbing strategy to build internal links and target high-intent keywords. We’ve published hundreds of blog articles since the website’s launch.
• Off-page SEO: We did not focus on building backlinks, but we gained them as we built brand awareness in the market. We also grew our backlinks through the following:
  • Partnerships and affiliates
  • Content collaborations
  • HARO (Help a Reporter Out) queries
  • PR placements
  • Podcast interviews
  • Guest articles

The Timeline

Here’s a timeline of how we achieved success with our bookkeeping company:

• 2021: Founded EcomBalance
• 2022: Launched the website
  • 6 months in: We started ranking for top terms despite our low domain rating.
  • 12 months in: We achieved #1 ranking for key search terms like “e-commerce bookkeeping” and gained regular sign-ups.
  • 18 months in: We were ranking for thousands of target keywords and driving unique visits monthly.

Results Achieved

SEO doesn’t work overnight. But with a sound SEO strategy, we quickly saw results.

Here’s where we are today:

• 1.4 million unique impressions on Google
• Over 13,000 website clicks from Google
• Ranking #1-3 for top search times like “e-commerce bookkeeping”
• Over 1,000 unique visitors every month
• Ranking for over 3,700 keywords
• 1,800 backlinks from over 250 domains
• Domain rating of 38
• Over 100 keyword-focused pages
• Over 300 keyword-focused blog articles

Do these look like the kind of results you want for your business? Find out more about our process to learn how we drive organic traffic for our clients.

3. Blog Case Study – From 0 to 20K Organic Users in 10 Months

From zilch to 20K users in 10 months using purely organic SEO? Wait, what?

Yes, you read that right.

You don’t have to rely on paid advertising to amp up your traffic. In fact, we don’t recommend you do so.

Why? The moment those ads stop, your traffic will also run dry, and, most likely, so will your sales.

With JCS Refresh, a pressure washing and exterior cleaning company, we focused on generating organic traffic through blogging.

SEO Strategy

For JCS Refresh, we employed a four-phase approach:

1. Developing a Content Strategy

As they say, failing to plan is planning to fail. So, we began by creating a content plan and focused on two things:

• Building authority by targeting as many relevant keywords as possible: This means conducting keyword research to develop keyword categories and sub-categories, from which we derived topics like “how to pressure wash a house.”
• Content planning: As with EcomBalance, we used a hub-and-spokes approach, with “hub” articles covering main topics and “spokes” articles covering subtopics.
  • For example, one hub article discusses “pressure washing,” and several more articles, including “how to pressure wash a house,” are related to this main topic.

Wait a minute – interested in our B2B content writing services? We’ll start with a free audit and explore your potential.

2. Writing Content

This is where our content plan came to life. Using the “sprint strategy,” we quickly published at scale. 

We hired five writers who wrote 20-30 articles per month using outlines that we created for them. 

Each outline was an optimized brief that contained all the information our writers needed to produce high-quality content.

3. On-Page SEO

There are two main ways we conducted on-page SEO: 

• Optimizing content: Once the articles were ready, we optimized them using on-page SEO fundamentals, such as using the correct title tags, incorporating keywords in meta descriptions, and using header tags to structure content. This ensured that our web pages ranked higher on SERPs (search engine results pages) and attracted quality traffic.
• Improving site structure: We went a step further by creating hub pages and optimizing site structure. For example, our “Deck Cleaning” page served as a hub, gathering all blog articles on the same topic. Our “Explore” page, which worked like a site map, also made the website easier to navigate.

4. Off-Page SEO

For our off-page SEO, we focused on producing high-quality content rather than just building backlinks. 

Here’s what we did:

• PR placements: We published press releases with local outfits to encourage local awareness.
• Local SEO: We created directory profiles and added JCS Refresh among about 50 options.
• Google My Business: We optimized their ‘Google My Business’ profile and particularly leveraged its “Post” feature to connect with existing and potential customers.
• Social media: We published content on platforms like Facebook and Instagram to spark discussions about our brand and broaden our reach.

The Timeline

Just like every aspect of ethical SEO, growing organic traffic takes time. 

It took us several months to see results. But once we got the ball rolling, we just kept growing.

• October 2022: We started SEO efforts with JCS Refresh. We weren’t seeing decent traffic just yet.
• May 2023: Traffic peaked at 7,100 organic visitors.
• July 2023: JCS Refresh gained 17,800 clicks and 1.6 million impressions.

Results Achieved

The results of our SEO efforts for JCS Refresh were astounding, especially given the low backlink profile.

Here are some highlights of what we achieved in 10 months:

• 17,800 clicks, 1.6 million impressions, and 20 thousand new users
• Securing the top 3 and top 10 positions for the keywords that we targeted

As you can see from the timeline, results didn’t start showing until 7 months into our SEO strategy. 

But that’s just the way SEO is. It requires a lot of patience. Stick with the process, and the results will benefit you in the long term.

Need help with organic traffic for your website? Explore our article writing services to create SEO content that drives new customers and sales to your business. 

Frequently Asked Questions

Learn more about TrioSEO’s expertise and services with these commonly asked questions:

How Does Content Quality Affect SEO and Website Growth?

High-quality, optimized content helps establish authority by covering targeted keywords and providing value to readers. It demonstrates EEAT: experience, expertise, authoritativeness, and trustworthiness, a principle Google uses to decide your content’s rank.

Top-notch content can help Google rank your web pages higher in SERPs (search engine results pages) and drive high-quality organic traffic that’s more likely to convert into customers.

What Are the Common SEO Mistakes to Avoid for Better Growth?

Some of the most common SEO mistakes are:

• Not sticking with an SEO strategy: Many business owners get discouraged and even think SEO is a scam because they don’t see results immediately. Remember that SEO takes time to produce results (around 3 to 6 months).
  
  
• Ignoring content quality: Bad SEO practices like keyword stuffing may get you a spike in traffic right away, but that growth won’t last. Worse, Google could remove your website from their index.

TrioSEO’s article writing and on-page SEO services ensure quality content and help generate traffic and boost sales.

• Poor keyword research: Writing about topics your audience isn’t looking for will not produce your intended results. You might rank for those keywords, but in reality, they don’t do anything for your business.

Gaining high-intent keywords for your content is essential for SEO. Search engines and potential customers won’t see your content without proper research.

How Do Mobile Optimization and SEO Contribute to Growth?

Mobile-friendliness is one of Google’s key ranking factors.

Optimizing your website for mobile improves the user experience, encourages users to spend more time on your web pages (lowering bounce rates), and improves page speed.

As for SEO, the higher your pages rank on SERPs, the more traffic you generate, and the better your chances of driving sales to your business.

What Are the Best Tools for SEO Auditing and Monitoring?

Some of the best SEO audit tools are:

• Google Analytics: Great for tracking your website’s overall performance, including traffic and page load times.
• Semrush conducts a detailed site analysis and can fix over 140 issues, prioritized by severity. It also includes an audit report that breaks down the SEO audit results.
• Ahrefs: Monitors keyword ranking and SERP ranking over time.

Want an SEO audit? Check out these two:

1. B2B Content Audit
2. B2B SEO Audit

Conclusion

Still think SEO is dead? Probably not.

These case studies prove that SEO works–and works well!–to help businesses succeed. 

The numbers indicate that it’s possible to take a business from nada to millions in revenue, organic traffic, and impressions.

We can’t wait to see your business grow. Sign up with us, and let’s take your business to the next level with high-level SEO.

The post Our Top 3 B2B SEO Case Study Examples – TrioSEO appeared first on TrioSEO - B2B and SaaS SEO.

Updated Case Study

The original case study below was published on February 18th, 2025, and since then (November 6th, 2025), Exitwise has grown from 50 MQLs per month to almost 50 per week.

• Date Range: Last 28 Days – Oct 9 thru Nov 5, 2025
• Calculator Report Downloads → 182
• Organic Traffic → 5,953 per month

In addition to almost 200 leads per month, Exitwise also benefits from LLM traffic, generating organic traffic (and leads) from ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot.

• ChatGPT Traffic: 146 per month
• Perplexity Traffic: 44 per month
• Gemini Traffic: 15 per month
• Claude Traffic: 6 per month
• Copilot Trafic: 1 per month
• ChatGPT Leads: 9 per month
• Perplexity Leads: 1 per month

______

Original Case Study

Over nine months, our strategy brought huge results, significantly growing Exitwise’s traffic and online presence.

Key Wins

• 50+ monthly leads
• 660% more organic clicks
• 760% increase in daily users
• 6K monthly organic traffic
• 50 #1 rankings on Google
• 400+ top 10 rankings

Google Search Console: January 2024 through September 2024 compared to the previous year (before working with TrioSEO)

When Exitwise first approached us, it had a low domain rating of 8 and wasn’t seeing much organic traffic, even though its valuation calculator was a strong lead magnet. 

We quickly identified key issues and opportunities, creating a plan focused on high-intent, bottom-of-funnel (BOFU) content to reach founders and business owners looking to sell.

TrioSEO’s Approach

• Competitor Analysis: Strategically placed Exitwise to outrank competitors
• Keyword Research: Targeted high-intent BOFU content to attract ideal leads
• In-depth Site Audit: Spotted underperforming content & upgrade areas
• Content Creation: Produced 8 SEO-optimized articles per month
• Content Clean-up: Removed low-traction content.

How We Made it Happen

Our team honed in on industry-specific, high-intent keywords, ensuring Exitwise’s content was front and center for founders seeking M&A advice. 

We also created middle-of-funnel (MOFU) content to support the valuation calculator and improve authority in Google’s eyes. Internal linking across articles helped build stronger connections and drive traffic.

Business Impact

• Lead Generation: Exitwise has more leads thanks to SEO content.
• Brand Authority: Exitwise is now a go-to resource in the M&A space
• Sustained Growth: Their SEO growth didn’t just spike—it stayed consistent, even through major Google algorithm changes.

In short, we turned Exitwise’s website into a magnet for high-intent traffic, attracting the right customers through targeted SEO content and organic search. 

By focusing on the exact needs of their ideal audience, Exitwise not only saw a surge in qualified leads but also grew its newsletter, driving long-term engagement and positioning them as a go-to resource in the M&A space.

Letter from Founders

Hey there, we are Nathan, Steven, and Connor. 

Thanks for reading our case study about how we grew Exitwise’s SEO to 50 number 1 rankings, a 760% increase in daily users, and 50+ monthly leads.

Exitwise interviews, hires, and manages your M&A dream team to create the exit you deserve. Their team has worked with TrioSEO for 9 months (ongoing at the time of writing this case study).

Want to work with us? Sign up for a free SEO audit and consultation.

If we work together, our team will look under the hood of your website to identify potential issues and opportunities. 

We’ll share the results with you and then jump on a call to answer any questions about SEO and growing your website’s organic traffic. 

Cheers,

Steven Schneider

Owner & CEO, TrioSEO

The Results

Before we dive into the specifics, here’s a snapshot of their results:

• 660% increase in clicks
• 306% increase in impressions
• 760% increase in daily users

• 50 number 1 rankings
• 400+ top 10 rankings

• 97 key events in 1 month
• 6K organic traffic per month

Google Analytics growth since working with TrioSEO

Google Analytics – Jan ‘24 through Sept ‘24 Organic Traffic (30K)

Ahrefs – Number 1 Rankings (+50Keywords)

Ahrefs – Top 10 Rankings (+444 Keywords)

Google Analytics – Monthly Newsletter Signups (+16)

Google Analytics – Organic Search Valuation Calculator Downloads (+55)

Google Analytics – Valuation Calculator Submissions – Main ICP (+3 and growing)

Google Analytics – Premium Valuation Calculator Submissions (+4 and growing)

Review from Brian Dukes, Managing Partner at Exitwise

Want to see Brian’s video testimonial? Click here to watch his 60-second review.

Now, with that said, let’s dive into how we made it happen for their SEO. 

Where Did Exitwise Start?

Exitwise was in a unique situation: 

• Domain Rating: 8 out of 100
• Backlink Profile: Some, but not many
• Website Experience: Good, clean, and fast
• SEO Traffic: About 50 daily visitors from organic search
• Concerns: Low domain authority in a competitive niche
• CRO Set Up: 1 primary lead magnet (valuation calculator)
• Opportunities: Lots of bottom-of-funnel (BOFU) blog content

When the Exitwise team came to us, they knew the importance of investing in SEO. 

They had previously worked with an SEO agency but struggled to find a partner who tackled topics confidently and could be an out-of-sight, out-of-mind solution. 

During our first meeting, they explained that their valuation calculator was their primary lead magnet.

Why was this important?

Because all content linked back to this calculator ultimately drives leads and supports its page rank.

But it didn’t seem like a straight path to the finish line. 

Exitwise had a domain rating (DR) of 8, which is very low, especially in finance (or so we thought). When we audited Exitwise, we noticed that Google loved its valuation calculator, ranking it top 5 on the first page. 

Top rankings come with trust, and trust comes with authority. 

Those rankings gave us confidence that content would perform well, so we created our first 90-day sprint in January 2024, with plans to publish 8 articles per month.

What Was Our Strategy to Grow their SEO?

Before jumping into SEO content, we did an in-depth analysis of:

• Current Content: Expert SME written, but not SEO-friendly
• Keyword Research: Tons of BOFU content first to target ICP
• Competitors: Small-to-mid level domain authority
• Business Model: Formed M&A teams for founders
• ICP: Founders and owners, with EBITDA $5m+

Next, we met with their team and discussed their roadmap (24 topics). 

Our strategy: Target extremely high-intent topics about “XYZ Business Valuation” or “How to Sell XYZ Business” that would connect them with their ICP in the right industry. 

Beyond BOFU guides, we also sprinkled in some middle-funnel (MOFU) content about exits, valuations, mergers, and M&A to support the valuation calculator. 

Why was this important?

1. Google trusted Exitwise’s domain
2. We wanted to grow their relationship. 

More content = more authority = better rankings. 

Here are some keywords we decided to go after together: 

We also suggested cleaning up some existing content. 

Attempting to target specific industries, their team had previously created 100+ pages that gained zero traction. 

They agreed that those industry pages weren’t helping, so they ultimately decided to sunset them to let Google focus on our content. 

With our strategy in place, it was time to execute.

How Was it Implemented?

Our team got to work once the strategy was analyzed and agreed upon.

We created 8 monthly articles (+3 as a signing bonus) and ensured each article was 100% optimized when Google indexed it. 

Titles were engaging, meta descriptions were well-crafted, and headings were optimized. We added a TL;DR (too long; didn’t read) summary at the top of each article, included relevant images with rich alt text, and prioritized user experience from start to finish. 

Internal linking has been (and always will be) one of our biggest strengths. 

We linked relevant content categories as each article went live and supported the valuation calculator with internal links. 

With each passing month, Exitwise had a growing library of content that spoke directly to its ideal customer, their experience, and their pain points and offered a solution to their needs.  

Throughout everything, we kept their team updated with weekly emails.

How Fast Did the Client See Results? 

In our first 90-day sprint, the results for Exitwise were very promising.

Reviewing a 3-month comparison of data:

• 98% increase in clicks
• 12% increase in impressions
• 107% increase in organic traffic
• 0.8% increase in clickthrough rate

Have you ever heard people say, “SEO growth compounds over time?”

Exitwise did just that—their growth had exploded by the end of the second sprint. 

• 212% increase in clicks
• 177% increase in impressions
• Another 0.8% increase in clickthrough rate
• 200% increase in organic search traffic

Here’s a nice note we got from Brian in July around this time.

How Did it Impact the Client’s Business?

The goal of SEO is threefold: 

1. Attract new leads and customers to your website
2. Establish subject matter expertise in your niche
3. Educate your ideal customer on the problems your business solves

For Exitwise, we’re happy to say that we achieved all three: 

1. Build a library of high-intent content that generates passive leads
2. Use content to grow brand awareness and topical authority
3. Leverage organic search for a variety of sign-up events

Even after 9 months of working together, Exitwise continues to see its SEO growth month over month. 

Exitwise saw growth during major Google algorithm updates, proving that high-quality, authoritative content wins every time.  

Want Our Team to Tackle Your SEO?

We would love to have you as a client and treat your site like ours. 

At TrioSEO, we take great pride in communication, customer service, and results. 

Want to start immediately? 

Choose your desired package, then contact Nathan Hirsch or schedule a call to get everything in motion.

Why People Trust TrioSEO

Below are a few testimonials from TrioSEO clients. For more insight, watch a video testimonial from Brian Dukes, Managing Partner at Exitwise.

Who We Are

Hey there. We are Nathan, Steven, and Connor. We have scaled multiple businesses to 6-, 7-, and 8-figure revenue using SEO, with an exit to The Hoth in 2019. 

SEO is the cornerstone of every business we build, and we are on a mission to share the exact strategies we use to help you grow yours. 

The post Exitwise Case Study → 172 Organic Leads/mo & 10 AISEO Leads/mo (Only 6K Traffic/mo) appeared first on TrioSEO - B2B and SaaS SEO.

TL;DR — GEO Case Study Results

In just 6 months, EcomBalance’s GEO strategy drove:

• 25+ new qualified leads from ChatGPT
• $10,000 growth in revenue & $1,000+ growth MRR
• Top 3 rankings on ChatGPT for high intent prompts

This wasn’t luck.

It was a repeatable, data-driven process that any B2B or SaaS business can follow.

In this case study, we’ll break down the exact roadmap that got us these results.

Want better ChatGPT rankings? Apply for a free GEO growth audit — see how it could work for your business.

1.1 About EcomBalance

EcomBalance is my monthly bookkeeping service built specifically for eCommerce and online businesses.

We work with brands, agencies, and service providers doing $500K–$20M/year in revenue.

Our promise is simple: we give you clean books every month by the 15th from a dedicated bookkeeper so you can focus on growth and making smart financial decisions from accurate books.

1.2 What is GEO (Generative Engine Optimization)?

GEO — short for Generative Engine Optimization — is the process of optimizing your website content so AI tools & LLMs (Large Language Models) like ChatGPT, Claude, and Perplexity cite and surface it in their answers.

In 2025, this is becoming as important as Google SEO. More and more people are asking AI first instead of searching on Google and it’s emerging as a brand new “search engine” for people to rely on.

If you’re not showing up in answers on ChatGPT and LLMs, you’re missing out on potential buyers.

It’s no longer just Google that search applies to. ChatGPT and LLMs are quickly emerging, so it’s important that we, as SEOs and marketers, change with the times and make tweaks to our SEO processes so that we not only rank on Google but also on ChatGPT and LLMs.

1.3 Objective of This Project

For EcomBalance, the goal was simple:

• Rank inside ChatGPT and LLM answers for ecommerce bookkeeping queries
• Capture high-intent leads
• Generate revenue without increasing ad spend

Before ChatGPT and LLMs were as popular as they are today, we were growing content, authority, and website performance for EcomBalance. This eventually helped as ChatGPT became a more popular tool.

We were building our SEO, website reputation, brand awareness, and presence online. Little did I know that all of it would not only help us rank on Google, but also on ChatGPT and LLMs as they have grown in popularity over the past few years.

As ChatGPT continued to grow in 2025 and tools like Semrush, Ahrefs, and Writesonic started releasing features to track your performance and visibility in LLMs like ChatGPT, I joined in early and got my hands dirty.

This case study explains how I went about testing the new world of GEO and how it’s created traffic, leads, and actual revenue for my bookkeeping business, EcomBalance.

2. The Challenge

2.1 Market Competition

The bookkeeping space is competitive. Big SaaS players like Bench, Pilot, and Xendoo. Established agencies and CPA firms. Paid search CPCs over $20 and we know because we’ve run Google Ads for EcomBalance.

We were already dominating ecommerce bookkeeping terms on Google, but wanted to make sure that would be the case in LLMs like ChatGPT as well. We didn’t want to get beaten out by our competition as more and more people started using ChatGPT for their daily searches and business recommendations.

2.2 Changing Search Landscape

Google’s still huge — but user behavior is shifting for certain demographics of people.

I’ve personally seen prospects ask ChatGPT “What’s the best bookkeeping service for eCommerce?” instead of typing it into Google.

How do I know? Because I see lead forms come in from our website that mention ChatGPT as the way they heard about us.

If ChatGPT doesn’t mention you, you don’t exist in that customer’s buying process.

And it seems that even more than Google, people searching on ChatGPT and LLMs are trusting the answers even more, which makes ranking there even more powerful.

2.3 The Problem We Wanted to Solve

We wanted to capture these AI-driven buyers for ecommerce bookkeeping-related prompts and searches before our competitors did.

Prompts like this:

We knew GEO would be a first-mover advantage.

And we wanted to prove it could drive real leads and revenue.

3. The Strategy

3.1 GEO Keyword Research

We started by mapping out every question an eCommerce founder might ask in ChatGPT:

• “What’s the best bookkeeping service for eCommerce?”
• “How to manage accounting for a Shopify store?”
• “What’s the difference between cash and accrual for eCommerce?”
• “What’s the best bookkeeping agency for an Amazon seller doing $1M+/yr?”

We cross-referenced those with our SEO keyword data to find overlap.

We used tools like Semrush and Writesonic to find more prompts and queries that people are actually searching on ChatGPT, Perplexity, Gemini, and other LLMs.

We put it all together into a “GEO Keyword Research”, very similar to what we’d use for SEO Keyword Research, and we prioritized the list, from most important to least important.

That initial process gave us an understanding of where we were already ranking and where we could improve our content to get ranking in the near future.

3.2 Content Creation for GEO

We wrote high-quality, experience-backed content targeting these queries.

A mixture of Services/Sales pages and Blog Articles on the website.

Each article followed a strict structure:

• Direct answer up top
• Subheadings matching likely LLM outputs
• Bullet points, definitions, and FAQs for quick scanning
• We also embedded schema markup so AI could parse the page easily.

We also didn’t limit ourselves to new content.

If we already had a piece of content (Service Page or Blog Article) that was ranking in ChatGPT or that matched up with the GEO Keyword Research, we made updates to the already existing content so it gained a better chance of ranking on ChatGPT and LLMs as well.

3.3 Link Building & Authority

Like I said above, luckily, we have been building our website’s reputation with Google for the past 3 years through high-quality backlinks.

This gave us an edge when it came time to improve our authority for ChatGPT and LLMs, too. Because we already have 100s of high-quality backlinks showing off our authority.

To boost even more trust, we built new backlinks from reputable eCommerce, accounting, and news sites.

We also got featured on podcasts, guest posts, and partner websites — all sending authority signals showing that EcomBalance is a trusted source online.

Finally, we got mentioned and included on the Top Of listicles talking about “The Top 11 Ecommerce Bookkeeping Agencies”. We saw that ChatGPT and LLMs were using these types of articles as sources in their answers, so we experimented with them.

3.4 Repurposing & Distribution

Similar to our link-building, we were already repurposing content we produced on the website, and it helped with ranking on ChatGPT.

Every piece of content was repurposed:

• Posted on LinkedIn and X
• Shared with our partner network
• Added to email newsletters

This got our content in front of humans and into the sources AI models scrape from.

4. Execution & Process

4.1 Step-by-Step Timeline

This is a very loose timeline because a lot of work was done before we started focusing on GEO and ranking on LLMs like ChatGPT, but this gives an idea of how it could be implemented for another business.

• Month 1: Foundation and Strategy
  • Conduct GEO keyword research
  • Build a structured content plan based on search intent and business priorities

• Month 2: Cornerstone Content Creation
  • Write and publish cornerstone GEO pages
  • Establish the “ GEO pillar” that future pieces will connect back to

• Month 3: Authority Building and Distribution
  • Begin link-building campaigns
  • Promote and distribute cornerstone content
  • Continue creating and publishing supporting GEO content

• Month 4: Optimization and Reinforcement
  • Monitor AI and search placements
  • Refresh older content for accuracy and performance
  • Strengthen link-building efforts

• Month 5: Freshness and Expansion
  • Update the cornerstone GEO content to keep it current
  • Maintain momentum with new supporting content
  • Continue link acquisition to build authority

• Month 6+: Data-Driven Growth
  • Dive deeper into analytics and performance metrics
  • Refine strategy based on ranking data and business priorities
  • Double down on prompts and GEO keywords that drive the highest impact

Just like SEO, GEO is an ongoing marketing strategy. It’s not a one-and-done situation.

If you want to rank on ChatGPT and LLMs, you need to implement a strategy and execute it consistently with new content, link building, and technical SEO for a 6-12 month span.

4.2 Tools & Tech Stack

The tools specific to GEO are rapidly emerging, but they didn’t exist even 6-12 months ago.

It’s been an iterative and testing process to learn about the new tools being released, what they can do, and how they can help in the GEO growth process.

We used:

• ChatGPT for manual prompt testing
• Ahrefs for SEO keyword tracking
• Semrush for AI Visibility monitoring
• Writesonic also for AI Visibility monitoring
• Google Search Console for LLM traffic tracking

We suspect that tools for GEO will continue to develop and evolve in the coming 1-2 years.

We’re aiming to test them regularly until we find the best tool that gives you the most insights into your performance on AI LLMs like ChatGPT.

Once we find the top tool, we’ll use that for all of our GEO projects, for ourselves and clients.

5. The Results

5.1 GEO Rankings

We achieved consistent citations inside ChatGPT for key ecommerce bookkeeping queries.

When users asked, “What’s the best bookkeeping service for eCommerce?” — EcomBalance started showing up in the answer.

5.2 Lead Generation

In the first few months, GEO drove 25+ qualified leads directly from people who found us through ChatGPT-generated answers. You can see examples below:

5.3 Revenue Impact

Those leads converted into $10,000+ in direct revenue for EcomBalance — without increasing ad spend or adding sales headcount. All from the SEO work we did for the past 3 years and the adjustments we made for GEO over the past 6 months.

6. Lessons Learned

We’re strong believers that there’s always something new to learn and improve upon in SEO.

We’ve been running SEO for our own companies and clients for 10+ years and there’s always something new – Google Updates, new tools and tech stacks, new user preferences, new competition.

This GEO project taught us a TON:

• GEO is wide open right now — it’s easier to win in 2025 than it will be in 2026.
• E-E-A-T principles apply just as much to AI rankings as to Google rankings.
• Structured, clear, expert content consistently beats generic AI-written text.
• Authority matters. If you’re a brand new website with zero reputation, it’s going to take longer to rank in ChatGPT and AI LLMs…just like Google.
• Leads from ChatGPT and AI LLMs seem to be more qualified and ready to purchase than leads from Google. It seems they’re truly trusting what ChatGPT is suggesting without questioning as much.

7. How TrioSEO Can Help You

At TrioSEO, we now offer GEO services alongside our SEO services.

We will:

• Research the AI prompts your audience is using
• Understand the sources ChatGPT and AI LLMs are using to create their answers for those prompts, relative to your business
• Create optimized, AI-friendly content that ranks in both Google and ChatGPT
• Build authority through quality link building so LLMs trust and cite your site.

We’ve done it for EcomBalance and a handful of others. We can do it for you.

Our Promise: We’ll increase your website traffic from AI LLMs like ChatGPT if you work with us for 6 months and fully commit to the growth process with us.

GEO and ranking on AI LLMs like ChatGPT is a new frontier. We’re excited about the results we’ve already seen with EcomBalance and other companies and clients of ours, but we’re not declaring that we know everything about GEO. It’s an evolving world, we’re learning new tactics every day, and we’re implementing them for ourselves and our clients.

8. Ready to Start Ranking in ChatGPT?

If you want to start ranking in ChatGPT and other AI tools — before your competitors — now is the time.

Book a Call with our CEO, Steven Schneider 

Here’s what you get:

• Free GEO audit that pinpoints exactly where your business can capture AI-driven leads before your competitors.
• Live Q&A with Steven for answers tailored to your business challenges and opportunities.
• Clarity on hidden revenue opportunities inside ChatGPT, Claude, and Perplexity — where your buyers are already searching.
• Competitive edge by seeing how (and why) your competitors show up in AI results, and where you can out-rank them.
• Immediate action steps you can apply to start improving your visibility.
• A growth roadmap showing how to turn GEO into a predictable pipeline of qualified leads over the next 3–6 months.
• Peace of mind knowing you’ll walk away with a clear plan — even if you don’t work with us.

The post How We Got Ranking in ChatGPT for EcomBalance, 25+ Leads, & $10,000+ in Revenue in 2025 appeared first on TrioSEO - B2B and SaaS SEO.

This case study showcases how TrioSEO helped grow Hello Audio’s organic search over a one-year period of working together.

Hello Audio is a podcast hosting platform designed for entrepreneurs, course creators, and coaches to deliver private, on-demand audio content. It simplifies the process of creating and sharing podcasts, enabling users to connect with their audiences through personalized, binge-able audio experiences.

Key Wins

Below are some key wins we saw:

Analytics Growth

• 210% Click Growth (YoY)
• 11.4K Clicks per Month (Peak)
• 582% Impression Growth (YoY) 
• 511K Impressions per Month (Peak)
• 10.4K Unique Vistors per Month (Peak)

Content Growth

• 96 Blog Posts
• 76 #1 Rankings
• 118 Top 3 Rankings
• 590 Top 10 Rankings
• 5,800 New Keywords

TrioSEO’s Approach

Our approach from the start was to focus on bottom-of-the-funnel (BOFU) content and publish 8 articles per month. After working with them for a year, the blog has grown to 100+ articles, and the site’s organic presence has exploded.

From day one, we emphasized on-page user experience and catered to Google’s E-E-A-T content guidelines, upgrading Hello Audio’s expertise, experience, authority, and trust within their blog. 

In the first 90 days, our team tackled updates and new content, focusing on high-intent keywords related to ‘private podcasting.’ 

From there, we targeted other content categories related to their ideal customer profile (ICP), giving them the best opportunity to convert browsers into buyers. 

Letter from Founders

Hey there, we are Nathan, Steven, and Connor. 

Thanks for reading our SEO Case Study about how we grew Hello Audio’s SEO. 

This case study will explain how we grew Hello Audio from 4K to 12K monthly clicks (and 75 #1 Rankings) after publishing nearly 100 blogs. 

Want to work with us? Sign up for a free SEO audit and consultation. 

If we work together, our team will look under the hood of your website to identify potential issues and opportunities. 

We’ll share the results with you and jump on a call to answer any questions about SEO and growing your website’s organic traffic. 

Cheers,

Steven Schneider

CEO, TrioSEO

The Results

Before we dive into the specifics, here’s a snapshot:

Analytics Growth

• 210% Click Growth (YoY) 
  • 11.4K Clicks per Month (Peak)

• 582% Impression Growth (YoY) 
  • 511K Impressions per Month (Peak) 

• 10.4K Unique Vistors per Month

Content Growth

• 96 Blog Posts
• 76 #1 Rankings
• 118 Top 3 Rankings
• 590 Top 10 Rankings
• 5,800 New Keywords

Now, with that said, let’s dive into how we made it happen for their SEO. 

Where Did Hello Audio Start?

Hello Audio was in a special situation: 

• Domain Rating: 57
• Backlink Profile: Very Strong
• Opportunities: Excellent Authority

Since Hello Audio had such a strong domain authority at the start of our working relationship, we knew content had a high chance of ranking well.

Because Hello Audio had a growing brand and strong affiliate program, we weren’t starting from scratch- the site had a decent number of clicks and impressions. 

Here is a snapshot from Google Search Console the month before working with TrioSEO.

Aside from a few blogs, most traffic was funneled to their home page and user help guides for Hello Audio users. This meant that our strategy would rely heavily on new content while also looking to upgrade existing content. 

What Was Our Strategy to Grow Their SEO?

Before we published SEO content, we did an in-depth analysis of their website:

• Current Content Analysis: Mixture of blogs and help guides
• Keyword Research: Primary focus on ‘private podcasting’
• Competitor Analysis: Few close competitors, more ‘podcast host’ platforms
• Business Analysis: SaaS to quickly turn content into private podcasts

Next, we met with the client and talked to them about their content strategy for the first 90-day sprint:

The first sprint was a mixture of updates and new content, with the core focus being new content. 

Of course, we focused heavily on high-intent, Bottom-of-the-Funnel (BOFU) content and ‘private podcast’ topics closely related to Hello Audio’s ideal customer profile (ICP). 

We also suggested some improvements to improve the user experience of blogs. 

Before working with TrioSEO, the blog lacked some E-E-A-T elements: experience, expertise, authoritativeness, and trustworthiness. According to Google, “It is used to evaluate if our search ranking systems provide helpful, relevant information.”

On top of this, we also found an opportunity to cover competitor guides, such as “podbean alternative” and “podia alternatives” (to name a few). These topics were keyword goldmines, allowing our team to load them with many secondary keywords. 

With the strategy in place, it was time to execute.

How Was It Implemented?

Once the strategy was fully analyzed and agreed upon, we put our team to work: 

• SERP Analysis: Hello Audio had great authority (DR 50+), so we knew we could confidently target various keywords.
• Outline Creation: Each outline was SEO optimized and fitted with relevant keywords in the H1, H2s, H3s, meta descriptions, FAQs, and more.
• Writing: All content was human-written and human-edited to ensure that quality was the top priority. 
• Editing: Our team worked with writers to ensure the tone, messaging, and CTAs were perfect across all 90+ articles.
• Uploading: We optimized various on-page elements to abide by all SEO best practices, such as internal linking and image alt-text (to name a few).
• Publishing: Once published, we manually submitted all content to Google Search Console to prompt crawlers to index it as quickly as possible.

We aimed to write, edit, and publish 8 monthly articles, focusing on various content categories and internally linking blogs per the hub-and-spoke method. 

During the process, we kept the client up to date with weekly email updates, their SEO tracker, and regular emails discussing different points where we needed their input. 

How Fast Did the Client See Results? 

Content started to perform well almost immediately.

In our first 3 months working together with Hello Audio, we had increased clicks by 24% (+3.5K clicks total). 

After 6 months, TrioSEO added 26,800 clicks, a 157% increase in one 90-day sprint. That’s the power of SEO after content starts to rank and keywords compound.  

One article, in particular, was performing exceptionally well and had started to rank for over 1,000 keywords – yes, one article ranked for over a thousand keywords and secured 30 top 3 rankings. 

To achieve this, our team had to focus on high-intent, bottom-of-the-funnel keywords. 

What are these keywords? They are terms closely related to Hello Audio’s core ICP: private podcasting. We focused heavily on private podcast keywords to ensure they secured top rankings and were connecting with their ideal audience.

What Other Upgrades Did We Help With? 

As mentioned above, we worked with Hello Audio to produce high-quality content and advise them on other areas of their website. 

So how did we do this?

We added an author profile, a published date, and a few other elements that add to the user experience of the article. 

Having these elements within the blog helped add a more personal touch when people visited. In the world of AI, it’s important to put a face to your brand. 

Below the author bio and at the top and bottom of the blog, we added a CTA to direct visitors to sign up for Hello Audio’s 7-day free trial. 

Aside from user experience (UX) additions, another core focus of ours was internal linking. Internal linking is when you connect one blog to another, and it’s extremely beneficial for your SEO. The more optimized your content, the better it will perform. 

We started with a one-time internal linking upgrade for existing content, then ensured all content moving forward was set up for success and followed SEO best practices. 

Final Thoughts

The goal of SEO is threefold: 

1. Focus on high-intent, BOFU traffic
2. Create content that attracts your ICP
3. Leverage that traffic and turn browsers into buyers

Remember that some of the core pillars of successful SEO relate to high-quality content, authority, and a technically sound website. Since Hello Audio already had two of those three, it made our work more successful. 

We are extremely thankful that the Hello Audio team trusts us with their SEO to grow their organic search.  

Want Our Team to Tackle Your SEO?

We would love to have you as a client and treat your site like ours. 

At TrioSEO, we take great pride in communication, customer service, and results. 

Want to start immediately? 

Choose your desired package, then contact Nathan Hirsch or schedule a call to get everything in motion.

Why People Trust TrioSEO

Below are a few testimonials from TrioSEO clients: 

For more insight, watch a video testimonial from Daniel Little, CEO of Link My Books.

Who We Are

Hey there. We are Nathan, Steven, and Connor. We have scaled multiple businesses to 6-, 7-, and 8-figure revenue using SEO, with an exit to The Hoth in 2019. 

SEO is the cornerstone of every business we build, and we are on a mission to share the exact strategies we use to help you grow yours. 

The post How TrioSEO Grew Hello Audio’s Organic Clicks 210% YoY (and won 76 #1 Rankings) appeared first on TrioSEO - B2B and SaaS SEO.

Hey there, we are Nathan, Steven, and Connor. 

Thanks for reading our SEO case study about how we grew Long Angle’s SEO. 

We worked with Long Angle for 5 months, published an average 5 articles per month, and helped upgrade several core components of their website. 

In this case study, we’ll explain how we grew Long Angle from:

• 5,850 to 8,630 Total Clicks (+47%)
• 25,000 to 203,000 Total Impressions (+712%)
• 20 to 57 Monthly Organic Lead Magnet Downloads (+185%)

And by steadily publishing high-quality content, achieved: 

• 30+ Number 1 Rankings
• 100+ Top 3 Rankings
• 150+ Top 10 Rankings

Want to work with us? Sign up for a free SEO audit and consultation. 

Our team will examine your website to identify potential issues and highlight the areas we can tackle if we work together. 

We’ll share the results with you and then jump on a call to answer any questions about SEO and growing your website’s organic traffic. 

Cheers,

Steven Schneider

CEO of TrioSEO

The Results

Before we dive into the specifics of how we grew Long Angle’s SEO, here’s a snapshot of the results we got:

Let’s dive into how we made it actually happen for their SEO. 

Where Did Long Angle Start?

Long Angle was in a special situation: 

• Domain Rating: 2
• Backlink Profile: Beginner
• CRO Set Up: Existing lead magnet
• SEO Traffic: Heavily reliant on brand name
• Concerns: Low domain authority in finance niche
• Opportunities: Bottom-of-funnel competitor terms

When TrioSEO first met with the Long Angle team, we were realistic about the challenges ahead, given their domain rating (DR) of 2. The finance arena is typically more competitive, and a high DR is (usually) a must.

However, with careful planning and strategizing, Long Angle’s SEO exploded, and we saw incredible results. 

What Was Our Strategy to Grow Their SEO?

Before we created content, our team did an in-depth analysis of their website:

• Current Content Analysis: Few expert-written blogs, but no rankings
• Keyword Research: Good opportunity to establish topical authority 
• Competitor Analysis: Great potential to explore competitor keywords
• Business Analysis: Has 1 primary lead magnet driving organic sign-ups
• ICP Understanding: HNW CEOs, Founders, Post-Exit Entrepreneurs

Next, we met with their marketing manager and discussed the content strategy for our first 90-day sprint.

Our first goal was to cover all the ‘High Net Worth’ (HNW) topics within reach and grow their topical authority—a win-win. 

Why?

Their ideal customer searched for HNW-related keywords, and Google would quickly establish them as an authority.  

Here are some keywords we decided to go after together: 

We targeted a mixture of bottom-of-funnel (BOFU) and middle-of-funnel (MOFU) topics: keywords with high intent relevant to their offer.

As with all clients, we start with BOFU content and expand into MOFU and TOFU (top-of-funnel) to strengthen topical authority. But what really matters is BOFU content—that’s what moves the needle for any company’s SEO ROI. 

We also suggested some improvements on their website that they could make to improve the chances of their SEO performance: 

1. CRO: More integrated CTAs 
2. Blog Design: Enhancements as per EEAT guidelines
3. Website Design: Architecture improvements
4. Backlink Building: Investing in PR linkbuilding

With the strategy in place, it was time to execute.

Since their lead magnet was a primary focus, we immediately upgraded that page to ensure it was SEO-friendly. 

What did we do?

• We optimized the title tag
• We optimized the primary H1
• Added more supporting content
• Upgraded the branding and design
• Added internal links site-wide pointing back

Making these minor changes quickly helped acquire 50+ new keywords, securing several number 1 rankings and a handful of other top 3 and top 10 rankings.

We also saw an opportunity to update Long Angle’s home page since this was a primary driver for one of their high-intent keywords, ‘High Net Worth Networking.’ 

Beyond changing the H1, backend title tag, and meta description, we planned to add ~750 words of supporting content that spoke to their ICP about the benefits of joining the Long Angle community. 

How Was Everything Implemented?

Once the strategy was thoroughly prepped and agreed upon, our team went to work.

We analyzed top-ranking content for our roadmap’s ‘high net worth’ topics and created SEO-optimized article briefs. 

One common misconception about SEO is that 1 blog = 1 keyword, which is true if referring to the primary keyword. 

However, good SEO is also about loading pages with tons of secondary keywords. 

Think of these like doors in a building: the more doors (e.g., keywords) on the building (e.g., website), the more entry points there are for visitors. 

As you can see below, we loaded some pages with up to 50 keywords. 

In just 5 months, we had added almost 900 keywords to their site — all of which had various rankings (that’s a lot of doors).

During the process, we kept Scott (Long Angle’s marketing manager) up-to-date with weekly email updates, a custom analytics dashboard, and regular emails discussing different points where we needed their input. 

Another big win for Long Angle was targeting competitor keywords. 

Many brands are hesitant to publish content that discusses competitors, but this is one of the best moves for your SEO.

Why?

Because:

1. You position your brand in organic search for those terms
2. You position your brand within that conversation
3. You position your brand as an alternative
4. This is extremely high-intent content
5. It is very bottom-of-funnel

So we did just that.

Our team wrote several articles about their competitors and then offered Long Angle as a better solution to those readers. The results were astounding. 

How Fast Did Long Angle See Results? 

We always aim to see some growth within 60 days, and Long Angle was no exception. 

After making updates across the site, in just 60 days, Long Angle saw a: 

• 17% increase in clicks
• 165% increase in impressions
• 37% increase in organic lead magnet downloads

As mentioned above, competitor content performed very well.

After a few weeks, Long Angle was ranking in the top 10, top 5, and 1st in some cases. 

When people searched for their competitor, Long Angle held the top spot.

Here are some of the keyword rankings for those articles:

What Other Upgrades Did We Help With?

In addition to creating content, we advised Long Angle on other aspects of its website, such as user experience (UX) and conversion rate optimization (CRO). 

Let’s take a look at their lead magnet download page.

How did we help?

• Helping them design a more professional mock-up
• Adding clear copy to the hero section above the fold
• Optimizing this section with secondary keywords
• Advising them on a clear call-to-action

Since that lead magnet was one of their KPIs, we also embedded it within blogs. 

Here it is shown in the body of one of their posts. 

How Did It Impact Long Angle’s Business?

The goal of SEO is threefold: 

1. Attract new leads and customers to your website
2. Establish subject matter expertise in your niche
3. Educate your ideal customer on problems your business solves

For Long Angle, we’re happy to say that we achieved all three and then some: 

1. 47% Increase in Clicks
2. 712% Increase in Impressions
3. 185% Increase in Organic Lead Magnet Downloads
4. Established them as a leading authority in the high net worth niche
5. Helped grow their community through SEO content and organic search

Want Our Team to Tackle Your SEO?

We would love to have you as a client and treat your site like ours. 

At TrioSEO, we take great pride in communication, customer service, and results. 

Why People Trust TrioSEO

Who We Are

Hey there. We are Nathan, Steven, and Connor. We have scaled multiple businesses to 6, 7, and 8 figures utilizing SEO, with an exit to The Hoth in 2019. 

SEO is the cornerstone of any business we build, and we are on a mission to offer the exact strategies we use to help you grow your business. 

The post Case Study: How We Increased Long Angle’s Monthly Lead Magnet Downloads By 185% in Just 5 Months appeared first on TrioSEO - B2B and SaaS SEO.

EcomBalance launched in 2022 as a brand new website.

In 12 months, it’s grown into a top bookkeeping brand in the eCommerce space.

How? SEO.

Hey! My name is Connor Gillivan. I’m an Owner of TrioSEO and am also a Founder of EcomBalance.

You may have also seen me teaching SEO on LinkedIn.

In this case study, I’ll break down how we grew our SEO traffic and results so quickly with EcomBalance.

If you have any questions, feel free to reach out to me personally at Connor@TrioSEO.com.

Where did we start?

Luckily, EcomBalance wasn’t the first website we started SEO from scratch with.

(Check out our FreeUp Case Study where I explain how we grew FreeUp to 8 figures in 4 years with SEO.)

Here’s how we got started in the first 3 months:

• Built the core pages of the website (Home, Pricing, Services, Blog, etc.)
• Created Blog templates we could easily replicate with new content.
• Started a Partner and Affiliate Program to gain backlinks.
• Performed keyword research to find content opportunities.
• Research competitors and top keywords they were ranking for.
• Created a content calendar for the first 50+ blogs we’d write.
• Started writing and publishing 10+ blogs per month.

At the very start, we kept the majority of the work on our own plates without hiring writers to keep costs down.

Those first 3 months put us in a place where Google was starting to see what we were all about.

And we had a foundation we could build upon.

What was the SEO strategy?

High level: 

1. Create the highest quality content targeted at long tail keywords
2. Develop a content creation system that could create at quantity.
3. Acquire relevant and authoritative backlinks from partners.

If we could achieve those 3, we could see if SEO would work for EcomBalance.

Keyword Research

As I said above, keyword research and competitor research were our first step.

With SEO, you need to know the keywords to target to create content that has the possibility of ranking and that has monthly traffic already searching for it.

Without proper keyword research and planning, your SEO can go unseen by Google and your potential customers.

The list shows an example of some keywords we came up with in our keyword research.

The best part about our keyword research was that we saw 100s of opportunities to rank.

We just needed to get going and create the highest quality of content.

On-Page SEO

Another key part of our SEO strategy was On-Page SEO for our Home page and other core pages.

We knew that we wanted to rank for terms such as:

• e-commerce bookkeeping
• e-commerce bookkeeping services
• shopify bookkeeping
• shopify bookkeeping services
• e-commerce bookkeeper
• amazon bookkeeping

We compiled a list of high-intent keywords, optimized pages for SEO, and tracked their rankings month over month.

Each month, we’d make small page improvements based on competition.

We repeated this until we saw EcomBalance ranking #1-#5 for these high-intent keywords.

Within 6 months, we ranked in the top 5 for most terms, and we saw leads coming in.

Blog

Blogging was also an important part of our SEO strategy with EcomBalance.

There were 100s of keywords we could target, and putting together Hub-and-Spoke content pieces was the best way to tackle them.

Think of medium and low-intent keywords where business owners want to learn more about their bookkeeping, accounting, and finances.

If we could rank for most of those, it would create brand awareness, generate leads, and eventually convert them into paying customers for EcomBalance.

As you can see in the screenshot, we’ve published 100s of blog articles targeting keyword clusters since 2022.

Today, we’re regularly publishing 20+ articles on the EcomBalance Blog and it’s become a top bookkeeping resource online for eCommerce companies.

Off Page SEO

High-quality content goes a LONG way, but you also want to show Google that it’s not on an island.

You want to show Google that others on the Internet vote for your content and what you’re creating.

How do you do that? Backlinks.

Here’s how we grew our backlinks:

• Partnerships
• Affiliates
• Content collaborations
• HARO inquiries
• PR placements
• Podcast interviews
• Guest articles

Backlinks weren’t the primary focus of our SEO strategy, but we still picked up backlinks where we could as we networked and built brand awareness in the market.

How long did it take?

6 months in: We started ranking for top search terms with EcomBalance (even while our Domain Rating was low)

12 months in: We were ranking #1 for top search terms like “ecommerce bookkeeping” and we were regularly getting qualified leads signing up on the website.

18 months in: We’re ranking for 3,000+ keywords, bringing in 1,000+ unique visitors to the website each month, and consistently converting new customers from SEO.

We understand that SEO doesn’t create overnight results.

But when you invest with a long-term mindset, it can become a KILLER marketing strategy that continues to bring new leads and customers for years and years.

What were the results?

Here’s where EcomBalance is at today: (as of September 2023)

• 1.4M unique impressions on Google
• 13,000+ website clicks from Google
• Ranking #1-3 for top terms like “ecommerce bookkeeping”
• 1,000+ unique website traffic per month
• A domain rating of 38
• 100+ keyword focused pages
• 300+ keyword focused blog articles
• 1,800 backlinks from 250+ domains
• Ranking for 3,700+ keywords

And here’s some screenshots to explain further:

Conclusion

There are endless opportunities with SEO.

EcomBalance went from unknown on Google to reaching 1.4M unique people in only 18 months.

It boils down to:

(1) Intelligent keyword research
(2) High quality content
(3) Consistent content optimization
(4) Authoritative backlinks

Your company can achieve similar results as well when you invest in SEO.

About TrioSEO

TrioSEO is a monthly SEO strategy and content creation service. We drive traffic with SEO by taking keyword research, content planning, blog writing, and optimization off your plate so you can focus on other areas of your business. Get qualified traffic and customers from SEO every month.

TrioSEO was founded in 2023 and stems from our experiences scaling multiple companies to 6, 7, and 8 figures with SEO and organic marketing. For more real-life examples, visit our Case Studies page.

The post Case Study: Zero to 1.4M Google Impressions & Ranking for 3.7k+ Keywords appeared first on TrioSEO - B2B and SaaS SEO.

From zero to millions in yearly sales…with SEO!

Ready to learn how we grew FreeUp, a freelance marketplace, into a $12 million yearly sales company with SEO?

My name is Connor Gillivan. I was a Founder of FreeUp and am an Owner of TrioSEO.

After 4 years of scaling FreeUp, we exited to The HOTH in 2019.

This case study shares the story of how we went from Point A to Point Z with our SEO.

Hope you enjoy!

Where did we start?

From zero. Zilch. A 0 domain rating and a brand new website.

In 2015, Nathan Hirsch and I had the idea to start a freelance marketplace catered to the eCommerce industry.

We had hired 100s of freelancers and virtual assistants from sites like Upwork and Fiverr, but we didn’t LOVE the experience.

Post a job, get 50+ applicants, and vet through to find the best ones.

FreeUp was our answer to a better way.

A freelance marketplace that would pre-vet 1,000s of freelancers and virtual assistants and present you with the top 1% of applicants.

We knew we needed to tap into the power of SEO for both sides of the marketplace:

1. Attracting business owners interested in hiring virtual talent
2. Bringing in new freelancer and virtual assistant applicants

So we set out with a simple strategy to get started and it all evolved from there.

What was the SEO strategy?

The first version of our SEO strategy was the following:

• Start a blog and website with WordPress
• Research keywords around freelancing and hiring virtual assistants
• Build pages on the site targeting those keywords
• Write blog articles targeting those keywords
• Track the results with Google Analytics and Google Search Console
• See what was working and double down

Nothing too fancy.

We just wanted to get the ball rolling to see if we could drive traffic with SEO.

Keyword Research

The first major step was researching 1,000s of keywords that we could potentially target with our content.

Keywords like:

• How to hire a virtual assistant
• Hire workers online
• Hire a customer service virtual assistant
• Hire a graphic design freelancer
• Best freelance marketplaces
• E-commerce virtual assistant
• Amazon virtual assistant
• Shopify virtual assistant
• Find freelance work online
• Get a freelance job online
• Freelance jobs online

You get the point. We were targeting high-intent keywords for both business owners and freelancers/virtual assistants.

On-Page SEO

Once we had the keywords to target, we started creating pages on the site to attract business owners (clients).

Here’s some initial pages that we made:

• Hire a Virtual Assistant
• Hire a Graphic Designer
• Hire a Logo Designer
• Hire an Amazon Virtual Assistant
• Hire a Shopify Virtual Assistant
• Hire a Shopify Developer
• Hire a Facebook Ad Specialist
• Hire a Blog Writer
• Hire a Video Editor
• Etc.

We built pages that spoke to the high-intent keywords we identified during our keyword research.

We optimized all of them for SEO based on an SEO checklist we had created.

This process continued for 4 years while we grew the business.

By the time we sold the company in 2019, we had amassed 100s of keyword-focused pages that were ranking and bringing in traffic.

Interested in doing this for your business? Learn more about our monthly SEO services.

Blog

Next, we created a Content System to tackle the blog-related keywords.

The Content System was as follows:

1. Choose the keyword
2. Build an article outline and brief
3. Assign to a Writer on the team
4. Let them write the content
5. Edit and optimize for SEO
6. Publish and promote

We hired a team of 5+ Writers over the 4 years that we ran the business and, at our peak, we were publishing 30+ articles to the blog every month.

Off Page SEO

Finally, we ensured we were building high authority and relevant backlinks to the website, our pages, and our blog content.

How did we do it?

• Partnerships
• Affiliates
• Content collaborations
• HARO inquiries
• PR placements
• Podcast interviews
• Guest articles

Getting backlinks wasn’t the main focus of our SEO strategy, but they came naturally as we networked within the industry and built strong relationships with other companies.

How long did it take?

We started our SEO work in 2016 as we got the business off the ground.

We increased our SEO investment in 2017 once it started to work. We ran it for 2018 and 2019, leading up to the sale of the business when SEO was a major part of our monthly traffic and acquisition.

We started seeing results (business owner leads and freelancer applications) as quickly as 3-6 months after starting our SEO efforts.

What were the results?

By 2019, SEO had become a MAJOR traffic driver for FreeUp:

• 10,000+ unique users per month from organic traffic.
• A domain rating of 60+
• 100s of keyword focused pages
• 100s of keyword focused blog articles
• 1,000s of backlinks
• Ranking for 1,000s of keywords

Here’s a snapshot of where FreeUp’s SEO is today:

Conclusion

FreeUp is an SEO case study of going from zero to an SEO success.

We started with a brand new website ranking for no keywords with zero authority in the space.

In 4 years, we built its SEO into one of the top competing websites in the freelance and virtual assistant space.

The story of FreeUp’s SEO shows that it’s possible to grow to 8 figures with SEO if you’re committed to it from early on.

Never underestimate the power of SEO. We know we won’t!

About TrioSEO

TrioSEO is a monthly SEO strategy and content creation service. We drive traffic with SEO by taking keyword research, content planning, blog writing, and optimization off your plate so you can focus on other areas of your business. Get qualified traffic and leads from SEO every month.

TrioSEO was founded in 2023 and stems from our experiences scaling multiple companies to 6, 7, and 8 figures with SEO and organic marketing. For more real-life examples, visit our Case Studies page.

The post Case Study: How We Grew FreeUp to $12 Million/Year with SEO appeared first on TrioSEO - B2B and SaaS SEO.

Stop paying for clicks, and guess what happens? Sales stop. 

If your company was solely dependent on organic traffic, how would it perform? 

Search Engine Optimization (SEO) is the art of organically getting people to see your website without ongoing paid advertising. And although it’s not an overnight solution, the advantages of investing in SEO are well worth it. 

In this case study, I will explain how we grew JCS Refresh, a pressure washing and exterior cleaning company’s website, from 0 to 20K organic visitors within ten months. 

Remember, JCS Refresh organic traffic was built: 

• Solely through a strong content strategy
• On a fresh, brand-new domain
• With very little link-building

Let’s get started. 

Phase 1 – Developing a Content Strategy 

Like many things, having a confident plan makes all the difference. 

The Hub and Spoke Strategy

In SEO, keyword research is the cornerstone of success. We used the hub and spoke content model for JCS Refresh, sometimes called the ‘hubbing strategy.’

To better understand the hub and spoke strategy, imagine a bike (this is your website); the wheels are content categories. Your ‘hub’ article covers one main topic, while the ‘spoke’ article covers subtopics—all link together, increasing authority and relevance within a niche or industry. 

In the pressure washing and exterior cleaning industry, there are several core categories: 

• Pressure Washing
• Soft Washing
• Moss Removal
• Gutter Cleaning
• Spray Paint Removal

These are all services or related topics that someone might search for when learning about pressure washing. 

Building Authority

When building authority, it’s best to cover each category, publishing as many articles as possible. 

Doing so tells search engines like Google, “Hey, I’m an expert on this topic. Look at how much great content I have for visitors. Can you rank my articles so people can find them?”

Keyword research and content strategy is an art— everyone has access to the same tools, but how you use them is up to you. 

So, when doing keyword research, diving into each category and identifying sub-groups is essential. These subcategories act as spokes. 

For example, within pressure washing, we have:

• Houses
• Fences
• Decks
• Concrete
• Driveways
• Accessories
• And so on. 

Each of these subcategories contains a handful of blog topics, and it’s fair to assume that if someone is researching “how to pressure wash a house,” they might be interested in learning more about “what does pressure washing do to shingles?”

Content Planning 

Our roadmap takes shape as we go down the rabbit hole and continue our keyword research. 

In the picture below, you’ll notice that our ‘hub’ article is “how to pressure wash a house,” and the ‘spoke’ topics relate to pressure washing a house. Even within spoke categories are mini groups, such as ‘brick.’

Moreover, we can see volume (the number of average monthly searches in the US) and keyword difficulty (how hard it is to rank on the first page of Google). 

Below is another example within the “how to use a pressure washer” hub. 

Key Takeaways

Once our keyword research is done, we can quickly get a 30,000-foot view of the following: 

• The number of content hubs
• The number of topics within a hub
• The difficulty of ranking our topics amongst competitors
• How many people are searching for phrases per month

Using this information, we can:

• Forecast the blog’s content budget
• Forecast the project completion date
• Know how many writers we need to hire
• Start planning writer briefs and outlines

It’s worth noting that the hub and spoke content strategy works best when blogs are written (and published) in order of importance. Importance, in this case, can mean competition or relevancy. 

For example, with JCS Refresh, the company’s core offering is pressure washing, so it wouldn’t make sense to write ‘gutter cleaning’ content first. Instead, we segmented the pressure washing hub by topic relevance and competition, then set out to write each subcategory, start to finish, in order. 

Phase 2 – Writing Content 

While keyword research and content planning are fun, there’s nothing like seeing a strategy come to life. 

With our roadmap in hand, we began organizing writer briefs and outlines. For this project, we chose a “sprint strategy,” meaning our goal was to create as much content as quickly as possible. We hired five writers for JCS Refresh and planned to write 20-30 monthly articles (depending on length).  

Lots of articles meant lots of article outlines, so we went to work.

Article outlines (or briefs) must be targeted, optimized, and informative for writers. Each is a puzzle piece vital to your SEO strategy’s success. 

When designing briefs, we consider things like: 

• User experience (UX)
• The primary keyword
• Secondary keywords
• Length of the article
• Competitor articles
• Topic relevancy

SEO Tools

To streamline this process, we use Ahrefs, an SEO tool that allows our team to analyze competitor articles and keywords they rank for. Using this information, plus a little detective work of our own, we start designing briefs. 

With Ahrefs, we also use SEOwind, a content brief generator that uses AI to optimize keywords, headings, keyword clusters, and more. 

Taking a few extra moments to research competitors and do secondary keyword research is a winning recipe. More often than not, many rush to publish content and then question why their article didn’t perform well. 

Our take is simple: since content (and SEO) takes so long to perform, ensuring briefs are strategically designed is well worth the time investment. 

SEO is a game of delayed gratification— work smart in the early stages, and you’ll thank yourself later. 

Working With Writers

When working with writers, describing our vision for each piece of content and how that fits into the overall strategy is essential. In these cases, we use content briefs to outline brand tone, messaging, and reading level. 

Although content must be SEO-friendly, it must also be written for humans (not robots). Many strategists forget this and end up writing content for the algorithm rather than for visitors. 

After a writer completes the draft, we review it to ensure it meets our quality threshold.

During this process, we ask ourselves: 

• Did they follow the brief?
• Is there unnecessary fluff?
• If images were added, are they copyright-free?
• Are sections answered concisely yet to completion?
• Did the writer add several links to credible sources?  

If, for any reason, they missed the mark, we worked with them on edits toward a final draft. 

Phase 3 – On-page SEO

The next phase is uploading articles to the site and optimizing each with on-page SEO fundamentals. 

What is On-page SEO?

On-page SEO refers to the practices and strategies implemented directly on a webpage to improve its visibility and ranking on search engines like Google. 

The primary goal of on-page SEO is to ensure that the webpage is optimized for a specific keyword or set of keywords, making it easy for search engines to understand and index the content. 

Here are the main components of on-page SEO:

• Title Tags: This is the clickable headline on search engine results pages. We always include the main keyword and accurately represent the page’s content.
• Meta Descriptions: This summarizes a page’s content displayed under the title tag in search results. While not a direct ranking factor, a compelling meta description can improve click-through rates and tell Google more about the page.
• Headings (H1-H6): Using header tags helps to structure content and emphasize main topics and subtopics. The H1 heading is usually reserved for the page’s main title, while H2-H6 tags are used for subheadings.
• URL Structure: Clean and concise URLs that include the target keyword are more user-friendly and help search engines understand the page’s content.
• Keyword Usage: Integrating relevant keywords naturally throughout the content can help search engines understand your page’s topic.
• Internal Linking: Linking to other pages on your website helps distribute “link juice” and can guide visitors to other relevant content, improving user experience. Internal linking is one of our strengths and is a core reason why content ranks so well. When a search engine can effectively crawl your content, they understand it better and rank everything accordingly.
• Content Quality: Producing high-quality, original content that provides value to readers is essential. Search engines favor content that satisfies user intent. Plus, no one likes reading a lousy blog.
• Image Optimization: Images should have descriptive filenames and alt tags to help search engines understand their content. Properly optimized images also load faster, improving site speed, which is a ranking factor.
• Responsive Design: With the rise of mobile browsing, ensuring your website is mobile-friendly is crucial. Google uses mobile-first indexing, so this aspect is essential for SEO.
• Site Speed: Faster-loading websites provide a better user experience and are favored by search engines.

In essence, on-page SEO focuses on optimizing individual web pages to rank higher in search results and attract more relevant traffic. 

This optimization encompasses the page’s content and the HTML source code.

Let Your Content E-E-A-T

E-E-A-T is one of many guidelines Google uses to determine whether content is valuable. Don’t ignore this little acronym. 

Here’s what it means:

Experience

• Does content demonstrate experience?
• Did you actually travel to the place?
• Did you actually use the product?
• Did you actually do the thing?

Expertise

• Is the information correct?
• Do you know about the thing?
• What career experience proves this?

Authoritativeness

• Does your site have niche authority?
• How many backlinks do you have?
• Are they relevant to your niche?
• Are they from trusted sources?
• How about testimonials?

Trustworthiness

• This evaluates credibility + reliability
• Can people contact you quickly?
• How do you handle user data?
• Do you have a privacy policy?
• Do you have a cookie policy?
• Are URLs using HTTPS?

Although Google has officially noted that this is not a direct ranking factor, it does gauge good content from bad. And when it comes to SEO, better content = better rankings. 

We considered this while building JCS Refresh’s blog. 

Two ways to build E-E-A-T into this content strategy were:

1 ) Start each blog with a welcome message from the author

• Outline who they are with a short bio
• What expertise do they bring to the topic?
• Include links to social media

2) Include branded photos of the author to support content 

• If possible, this is a massive win
• People are bored with generic stock photos
• Add pictures of the author to boost credibility

Combined with the list of on-page SEO strategies above, these methods make for a great combination. 

However, we continued optimizing JCS Refresh and had a few more tricks up our sleeve.  

Hub Pages & Site Structure

Aside from the edits inside each blog, we optimized JCS Refresh by creating ‘hub pages’ and prioritizing site structure. Let me explain. 

Regarding our hub and spoke model, hubs are “pillar” pieces of content or the primary topic. As shown in screenshots of the spreadsheet(s), some hubs, like “how to pressure wash a house,” comprise several spoke articles. Spokes link to hubs like a tree’s roots. 

After internally linking the article, we also created pages to group pieces of content together, making it easier for people to navigate the site. 

For example, we built a “deck cleaning” page, which housed all content related to deck cleaning. Then, once it was designed, this page linked to the navigation menu and footer. 

Moreover, we also created an “Explore” page, which acted as a front-facing site map for visitors and linked that to the menu. The Explore page was sectioned into various categories and contained every URL on the site. 

Having the Explore page and other hub pages linked within the navigation menu and footer meant they are always available for visitors and Google access, which certainly helps. 

Phase 4 – Off-page SEO

In addition to on-page SEO and all of the “magic” behind the scenes, off-page SEO is an integral part of any strategy. 

However, we did very little off-page optimizations for JCS Refresh and still saw incredible growth. 

What’s Off-page SEO?

Off-page SEO refers to all the activities performed outside of your website to improve its visibility and ranking on search engines. It’s about building a strong reputation and authority in your niche. 

Here are a few main components:

• Backlinks: Attracting links from reputable websites. These links’ quantity, quality, and relevance are significant in ranking.
• Social Signals: Engagement on social media platforms like shares, likes, and mentions.
• Guest Blogging: Writing content for other blogs to gain backlinks and exposure.
• Local SEO: Listing in local directories and managing reviews.

Off-page SEO helps search engines understand how the world perceives your website.

Off-page Strategies

Since we prioritized quality content (and lots of it), we didn’t spend too much time on backlinks. 

JCS Refresh was a local service company, so we did a few PR articles (~5 in total), which helped with local awareness. But this wouldn’t move the needle very much at the end of the day. 

Plus, although the news publications had strong domain authority, Google often considers these less valuable than getting a link from a global brand or government publication (for example). 

In addition to this, we also set up local directory profiles and enlisted JCS Refresh with about 50 free options. For local SEO, directories are a must. 

Next was setting up and optimizing our Google Business Profile (GBP), recently known as Google My Business — another must for any local business. One aspect of the Google Business Profile that we leveraged quite a bit is the “Post” feature. 

Each Google Business Profile can post updates or written content about anything current in the business, similar to a short blog. We used this feature to distribute all blog content, which many don’t incorporate into their strategy. 

Here’s how that process works: 

1. Publish a blog on your website as normal
2. Write a 200-300-word unique summary of the blog
3. Create a cover image for the summary (SEO optimized)
4. Include a link to the blog within the post
5. Publish 3-5 per week from your Google Business Profile

We saw this as an opportunity because Google likes it when you use their tools, and we could sprinkle in some links for it to crawl. 

Lastly, we also steadily published content on Facebook and Instagram for a few months but eventually stopped because there were more pressing strategies to assess, like optimizing the website. 

Phase 5 – The Results & Data

Growing organic traffic on a new domain is one of the most challenging tasks in SEO. Not only does it take a lot of content to get the ball rolling, but it also requires patience. 

For example, in many cases, a new website won’t get traffic for six months after the first blog is published (best-case scenario). 

Why? Because of the Google Sandbox. 

The “Google Sandbox” is an informal term used by SEO professionals to describe a theory or observation that newly registered domains and websites may experience suppressed rankings in Google search results for a specific time. 

JCS Refresh Growth

After launching JCS Refresh, generating decent traffic took several months. 

The image below shows the total number of users from October 1st, 2022, to July 1st, 2023. 

Then, in May 2023, JCS had its largest month, with 7,100 organic visitors.

When we cross-analyzed Google Analytics data with data from Google Search Console, we saw that click and impressions data was consistent with organic visitors. 

As shown in the image above, JCS Refresh generated 1,620,000 impressions in 10 months and 17,800 clicks — an incredible success for a new site with almost no backlink profile. 

Taking this one step further, we consistently monitored keyword rankings in Ahrefs. We saw that JCS Refresh was securing most of the top 10 and top 3 keyword positions we targeted. 

Moreover, the graph below shows how quickly we were able to index content in Google (yellow line) and how long the average organic traffic took to register (orange line). 

This data is an excellent example of the Google Sandbox — content was submitted to Google months in advance, and it took nearly seven months for traffic to peak in May. 

It’s worth noting that the average traffic numbers shown by Ahrefs are lower than what is displayed on Google Analytics because Ahrefs uses estimations, whereas Google has direct data. 

We use several tools to map various metrics against each other and ensure no anomalies exist in the data. 

Wrapping Things Up

Since the pressure washing and exterior cleaning niche is highly seasonal, we expect rankings to decline in the fall and winter and pick back up in early spring and summer. 

That being said, we are thrilled to see how well JCS Refresh has performed thus far. 

This case study shows the power of TrioSEO:

• Solid Strategy
• Strong Writers
• Smart Software

Want help growing organic traffic for your website?

Apply to work with us, and let’s get started. 

Cheers!

The post Case Study: From 0 to 20K Organic Users in 10 Months appeared first on TrioSEO - B2B and SaaS SEO.