But how do you begin, given all the complexities in the SEO space? Don’t worry. This guide covers everything you need to know about B2B SaaS SEO and sheds light on the best tools, practices, and steps to create a winning strategy—more on that below. 

If you need expert assistance with your B2B SaaS business’s SEO strategy, consider partnering with TrioSEO for a customized approach tailored to your company! 

What is B2B SaaS SEO?

B2B SaaS SEO is a specific type of SEO that boosts the visibility of any B2B SaaS website on search engine results pages (SERPs). What differentiates this type of SEO is the approach to the unique needs of B2B SaaS companies.

For example, keyword research strategies differ from other types of SEO. In B2B SaaS, the SEO strategy focuses on industry-specific terms, software-related keywords, and challenges that businesses in the sector face.

This is just the tip of the iceberg of what B2B SaaS SEO covers—we’ll discuss a lot more in the following sections.

B2C vs. B2B SEO

While the technicalities of B2B SEO, such as keyword research and on-page optimization, apply to B2C (business-to-consumer) SEO, there are some nuances between the two approaches. 

Why Does B2B SaaS Need SEO?

B2B SaaS companies, by nature, offer products that exist in the digital world. Hence, it makes sense to build your presence in search engines. A website is your company’s digital footprint, which users can access through search engines.

By optimizing your website for search engines, other companies seeking software solutions online can easily discover your B2B SaaS company.

How is SEO Different for B2B Companies?

SEO must be a core focus of your B2B SaaS company if you want to establish a strong digital presence. What sets B2B SEO apart is the goals and strategies of B2B companies.

As mentioned previously, the goal of B2B companies is often to generate leads for long-term sales. This can take the form of signing up for a newsletter or filling out a form that a sales team can use to stay in touch with a client.

The keywords used in B2B are also more targeted toward what the primary decision-makers search for, particularly business challenges and their solutions.

How to Develop a B2B SaaS SEO Strategy

Let’s break down all the crucial bits of building a top-notch B2B SaaS SEO strategy.

1. Perform Competitor Analysis 

Identify your competitors and look at their strengths and weaknesses. Analyze their SEO strategies, including keyword targeting and content types, to understand the gaps and opportunities in the B2B SaaS industry.

With this information, you can create an effective strategy to set your SEO approach apart.

2. Understand Your Audience

To develop a successful SEO strategy, you need to understand your audience in depth. That means learning more about their pain points, interests, and the solutions they need.

Let’s say your company offers project management software tailored for service agencies (like a marketing agency). You have to identify your client’s pain points, which may include a lack of collaboration tools or inefficient task management. 

Next, identify the features they look for. For instance, customizable workflows and real-time communication channels are some features that many agencies may look for in project management software.

Keeping this information in mind, you can create an SEO strategy that addresses these needs and pain points.

3. Perform Keyword Research

Keyword research tools can help you identify high-volume and relevant keywords that align with what your target audience searches for in search engines.

Given the above scenario, a possible keyword you can target is “collaborative task management for marketing agencies”. 

4. Formulate a Comprehensive Content Strategy 

After you identify the relevant keywords, it’s time to incorporate them into your content. Use various content forms, such as articles, case studies, or white papers, to target the researched keywords. 

When creating your content, be sure to incorporate the keywords you’ve identified and align with their search intent.

5. Build High-Quality Backlinks 

A significant component of your SEO strategy is building relevant backlinks. Focus on natural link-building strategies to acquire backlinks from high-ranking B2B SaaS industry publications, directories, and partner websites so search engines consider your website credible.

Remember: This isn’t an exhaustive list of what you need in a killer SEO strategy since it can vary depending on your specific goals. If you’re looking for a personalized strategy, TrioSEO has you covered.

With 10+ years of experience driving our own businesses to 8 figures through SEO, we offer a tailored SEO consultancy for your B2B SaaS company. We offer B2B blogging services, find the most relevant keywords, provide on-page SEO services, and more.

Get in touch with us at TrioSEO to transform your company’s online presence with a strategy that works best for you!

B2B SEO Best Practices

To succeed in your SEO endeavors, you must follow these best practices:

1. Create quality content: In the world of SEO, quality content will always remain on top. 

The quality standards for content are much higher for B2B customers because they are also business owners and therefore knowledgeable in their respective industries. 

If your content is lacking, visitors will simply look elsewhere. That’s why it’s essential to address their pain points, provide solutions, and establish your authority in the industry.

2. Optimize landing pages: The first thing your audience sees when visiting your website is the landing page. This must be optimized and updated at all times, since SaaS customers are long-term and will keep visiting your website frequently.

Ensure you incorporate relevant keywords, clear value propositions, and compelling calls to action (CTAs).

3. Improve user experience: In addition to the landing page, users also notice how fluid their experience is when using your website. Don’t count this out, as it can greatly influence your search engine rankings.

4. Optimize images with relevant keywords: Including alt text containing B2B SaaS-related keywords in images can increase the odds of a better search engine ranking. Also, when adding images, compress them and ensure they’re of good quality.

5. Perform an SEO audit: Many things can go haywire in your B2B SaaS website—broken links, crawl errors, and other technical glitches are some of the issues you might encounter. Conducting a B2B SEO audit solves this.

Top 5 B2B SaaS SEO Tools

We’ve narrowed down the top B2B SEO tools for SaaS companies. Learn more about them below:

1. Google Analytics

There’s no better way to do SaaS SEO than by sourcing your data directly from the source – Google! A huge plus is that most of the features you need are free. 

Google Analytics allows you to access essential metrics, monitor your website traffic, track pages that have the most conversions, understand customer behaviors, and so much more.

However, some issues have been raised about data privacy and sharing, considering that Google Analytics is a Google product. Still, Google Analytics remains an excellent SEO tool for businesses of all sizes.

2. Ahrefs

Making it to our list of top 5 tools is Ahrefs. This all-in-one SEO platform allows you to see your competitors’ standings and see how you measure up against them. Plus, you get to evaluate your backlink profile and track rankings for particular keywords. For an SEO tool, it pretty much has everything you need.

However, the pricing plan might prevent smaller enterprises from availing the more advanced features. With the Enterprise plan costing up to $999 per month, this can be a significant investment for small businesses. 

But if you have the budget, you can’t go wrong with Ahrefs.

3. Semrush

Another comprehensive B2B SaaS SEO tool, Semrush, offers a wide array of features, including deep keyword research, backlink analysis, competitor analysis, and site audits.

Even with all these features, Semrush is relatively easy to use thanks to its intuitive user interface. However, like Ahrefs, some pricing plans might be inaccessible to smaller businesses with limited budgets.

Its standout feature is its integration with Google, which allows it to receive data from Google PPC. This can be particularly useful for companies that run Google PPC ad campaigns simultaneously. 

4. Hunter.io

An important aspect of SEO that must not be overlooked is your backlink strategy. One way to strengthen that is through cold outreach. 

Your biggest obstacle here could be obtaining your prospects’ email addresses. Fortunately, we have Hunter.io – a tool that assists with email discovery.

The tool automates the cold outreach sequence and finds email addresses in your lists, helping you significantly reduce resource requirements.

However, this is only limited to verifying professional email addresses. It cannot validate personal email addresses, such as those created through Gmail.

For businesses looking to get started with their link-building strategies, Hunter.io gets the job just fine. 

5. Answer The Public

Excellent SEO strategies always involve keyword research. Tools like Answer The Public provide more insights into what people search for in popular search engines. It gives you an idea of the relevant search topics that align with your content.

Note that the tool doesn’t give the exact keywords; it just gives you a general idea of what people are searching for. Also, the free version only has a limited number of searches. 

Regardless, it’s still an effective tool that can be a great addition to your SEO arsenal.

Frequently Asked Questions (FAQs) 

In this section, we’ll tackle the most popular questions asked on B2B SaaS SEO:

What Role Does Content Marketing Play in B2B SaaS SEO?

B2B SaaS products typically require complex solutions. Content marketing educates your audience regarding your product/service, its benefits, and how it can address their pain points. High-quality, engaging content can position your website as an authority within your niche.

How Do Backlinks Influence SEO for B2B SaaS Websites?

Adding backlinks to your B2B SaaS website helps boost its authority. Think of it as a form of endorsement from another website that your website is credible and authoritative. High-quality backlinks enhance your website’s perceived trustworthiness in search engines’ eyes.

What are Common B2B SaaS SEO Challenges, and How to Overcome them?

The world of SEO has advanced rapidly, and keeping up with the latest developments can be challenging. 

Let’s find out more about the major hurdles you might encounter:

Our in-depth, systematic processes at TrioSEO help address these challenges by conducting SEO audits, deep-diving into keyword research, and optimizing on-page SEO.

How Can B2B SaaS Companies Measure the Success of Their SEO Efforts?

The measurement of success will entirely depend on a company’s goals. 

The following are common metrics monitored by companies and those like us offering B2B SEO services: 

• Keyword Rankings. This metric indicates your website’s ranking in the SERPs for target keywords. A higher rank results in more organic traffic and leads. Aim for a keyword ranking within the top 10 search results.

• Bounce Rate. The bounce rate is the percentage of users who leave your website immediately after landing. A bounce rate of 40% or lower indicates engaging content and its relevance to your targeted keywords.

• Dwell Time. This refers to how long an average user stays on your webpage. A dwell time of 2-4 minutes shows that your website is engaging enough to your audience, elevating your ranking on search engines. 
• Site Speed. No one likes a sluggish website. If your website loads quickly, your chances for SEO success are much higher. Your website must load in about 1 or 2 seconds to rank on the first page of Google.

How Does Local SEO Differ for B2B SaaS Companies?

Compared to brick-and-mortar businesses that benefit from traditional local SEO tactics, B2B SaaS companies benefit from balancing their global and local visibility. 

While your company’s services are likely accessible worldwide, you must also cater to the local market to expand your reach. 

Local SEO strategies for B2B SaaS companies can include focusing on location-specific keywords and creating location-specific content. 

There are plenty of ways to create location-specific content. Write a B2B SEO case study on a local client, share your involvement in local events, and center your content on problems unique to a specific locality.

Additionally, you can optimize your Google My Business profile, especially if you have multiple offices worldwide. Use the Google Business Profile Manager to keep your business information up-to-date and build local citations.

Conclusion

Mastering the art of B2B SaaS SEO can help your company climb the SERP rankings. Although it will not be smooth, the journey is well worth the effort.

As long as you create user-centric content, target strategic keywords, and adapt to the latest industry trends, you can prime your B2B SaaS company for SEO success – and that’s exactly what TrioSEO specializes in.

At TrioSEO, we help you drive organic traffic and generate meaningful leads through our proven SEO solutions. Book a call with us today, and we’ll develop the ideal SEO strategy for your B2B SaaS SEO company!

The post B2B SaaS SEO Strategy Guide For High-Intent Traffic appeared first on TrioSEO - B2B and SaaS SEO.

In this post, we will show you how to write quality legal content that engages your readers and gets them to reach out for your services. We’ll also suggest some tools to streamline your writing process.

TL; DR – How to do Effective Legal Content Writing

Effective legal content writing can be broken into these 8 steps:

1. Define your target audience
2. Set clear SEO goals
3. Write in simple and conversational English
4. Be authoritative  
5. Use a logical structure
6. Optimize your site for search engines
7. Measure your legal content marketing efforts
8. Include a strong call to action (CTA)

We’ll go through them in detail one by one.

One important thing to note before starting is that the legal field is highly competitive.

For your content to achieve high rankings on SERPs, Google needs to see you as a trusted, credible source in your domain, and that requires consistently publishing helpful content at least 2-3 times a week.

We understand that this can be time-consuming. TrioSEO exists to smooth over your publishing workload. We offer article writing services to help you grow your blog and generate qualified leads through organic traffic.

Contact us today for a free SEO audit and get expert insights on how you can turn your website into a traffic generation hub.

What is Legal Content Writing?

Legal content writing is the creation of accurate, clear, reader-friendly content (such as blog posts, FAQ pages, and whitepapers) on legal topics, issues, and processes. The goal is to make legal topics accessible to the general non-expert audience and educate them about their rights and responsibilities using simple English.

When done right, law firm content writing can help you establish trust with your audience and convert readers into clients. Every piece of content you produce is an opportunity to showcase your professionalism and values as a lawyer.

Law Firm Content Writing vs. Law Firm Copywriting

Simply put, the legal copywriter’s goal is to sell your services and brand. They create a sense of urgency in your readers, evoke their emotions, and get them to take action right away (schedule a consultation, reach out to learn more about your services, fill out a form, etc).

Law firm copy is usually short and to the point, such as:

• Ads copy
• Landing page copy
• Social media
• Web page copy
• Email campaigns
• Billboard
• Video sales script

The legal content writer’s role, on the other hand, is to educate your audience through longer-form articles, guides, reports, and other substantive legal explanations. The goal is to highlight niche expertise, build awareness, and establish your firm as a domain expert.

Legal content writers typically create:

• Article
• Blog post
• Press release
• Whitepapers
• Case studies
• Newsletter

What are the 3 C’s of Legal Writing?

The 3 C’s of legal writing are clarity, concision, and coherence. You have to make sure every piece of content is:

• Clear: Avoid unnecessarily lengthy, complicated sentences and legalese, along with terms like “theretofore,” “herein,” and “thereafter.”
• Concise: Your focus should always be on delivering the essential information and getting to the point quickly.
  
• Coherent: Your work as a whole needs to make sense to the reader and be logically chained from the beginning to the end.

How to Write Effective Legal Content

Convert your readers into clients with these 8 steps.

1. Define Your Target Audience

Defining your target audience is important because it helps set the tone of your content and ensures your message is tailored to the right readers.

That said, your target audience comprises the individuals you want to represent.

Say, for example, you’re a real estate law firm specializing in commercial property transactions. Your target audience could be investors, individuals, or businesses who need legal help with lease agreements, financing, and zoning regulations when selling, developing, or buying commercial properties in [the geographic area you practice law in].

You could get even more specific with your targeting and only target healthcare businesses looking to rent or buy new medical office buildings. You could also focus solely on commercial property landlords seeking legal assistance with evicting tenants. The choice is yours.

Ideally, you want to find the “sweet spot” target audience — not too narrow, not too broad.

If you go too broad, you’ll likely spend more money, and your message may not be as effective. However, if your reach is too narrow, you’re unlikely to see a positive ROI on your content marketing efforts simply because the market size is small.

2. Set Clear SEO Goals

Legal content writing goes hand in hand with SEO (Search Engine Optimization).

Before starting to write, be clear about your primary goal for SEO. Do you want to increase traffic, generate more leads, or both? Are you looking to cultivate great relationships with other lawyers and build a solid referral base?

There isn’t a right or wrong answer. Whatever your goal is, you have to be intentional about it because it significantly impacts your keyword strategy.

For instance, if you’re looking to raise capital through new partner equity investments and want some exposure or mind-share, you’d be better off targeting informational keywords relevant to the types of investors you seek for brand awareness.

But a traffic-focused strategy alone won’t be enough if you want more leads.

You may also need to implement a high-intent keyword strategy (keywords indicating a strong interest in hiring a lawyer, e.g., “Free consultation with a real estate lawyer near me”).

3. Write in Simple and Conversational English

Implementing an SEO strategy often means you’re writing for ordinary people. People who don’t understand the law, legal concepts, or legal technical terms the same way you do.

You have to take a human-first approach in your writing, simplify things for your readers, cut unnecessary information, and ensure they can understand your content after one reading.

The same principle can also be applied when writing for other lawyers in the hope of referrals. In their study, an MIT professor, Edward Gibson, said, “No matter how we asked the questions, the lawyers overwhelmingly always wanted plain English.”

Here’s how to write in plain English:

• Know who your reader is
• Use the active voice
• Simplify your writing
• Focus on delivering the main message quickly in a reader-friendly language
• Use the first and second person
• Guide the reader to the next step

4. Be Authoritative

As a law practitioner, whenever people come to you for answers, they expect reliable, valuable, and accurate content delivered with some degree of experience.

These people will trust you to explain their complex legal issues, develop a plan, and execute.

You have to show potential clients in your writing how familiar you are with the law and what sets your law firm apart from every other law firm in your local area.

You can do this by:

• Sharing relevant case studies
• Doing legal analysis on current legal issues
• Back up any claims you make with strong evidence
• Show a nuanced understanding of how the law can be applied to different scenarios.

5. Use a Logical Structure

Why does every standard legal brief follow a basic structure: introduction, table of authorities, parties involved, statements of facts, legal argument, and conclusion? Ensure stakeholders can easily understand your case and weigh all factors judiciously.

The same idea applies to law firm content writing.

A Logical structure makes it easier for readers to follow your train of thought and find the specific information they’re looking for quickly. It also helps search engines like Google better understand your content’s structure and discover new pages.

To ensure your content is well-organized:

• Use proper headings and subheadings
• Prioritize information per order of importance
• Keep your paragraphs short and to the point
• Vary sentence lengths
• Use bullet points
• Link to additional relevant information

6. Optimize Your Site for Search Engines

Making your site search engine-friendly can help you gain high rankings on SERP, increase traffic, build brand awareness, and establish your firm as a thought leader in the legal field.

SEO is also usually more cost-effective compared to paid ads. One valuable piece of content can continue to generate organic leads years after publication.

An essential on-page SEO checklist includes:

• Creating high-quality, helpful content
• Using the H1 tag as the title
• Proper formatting with H2-H6 tags
• Crafting keyword-rich meta-description
• Satisfying search intent
• Naturally weaving in the target keyword in the first 100 words
• Avoiding keyword stuffing at all costs
• Using descriptive URLs
• Alt text to images
• Internal links

In addition to on-page SEO, technical SEO, like mobile friendliness and website speed, can also impact your search engine ranking.

7. Measure Your Legal Content Marketing Efforts

Usually (depending on your content marketing goals), the KPIs to track are website traffic, lead quality, and conversions. Measuring your legal content marketing allows you to spot strengths and weaknesses in your website content and make changes accordingly over time.

Tools like Google Search Console, Ahrefs, and Google Analytics offer various ways to monitor content performance.

8. Include Strong Call To Action (CTA)

A CTA doesn’t have to be something complicated. It could be inviting readers to get in touch with you, follow you on social media, or read additional posts that may be helpful.

The most important thing is to guide the reader on what to do next. Remember, every piece of content you publish has to bring you closer to your next case.

How to Ensure Compliance and Avoid Legal Pitfalls

Neglecting compliance has several consequences. They can range from imprisonment, lawsuits, revoked licenses, and fines to damaging your brand reputation and customer trust.

Here’s how you can avoid legal pitfalls and ensure compliance in your business:

• Stay on track with changing laws and regulations
• Create internal policies
• Be aware of what is and isn’t confidential
• Conduct regular compliance audits
• Document diligently
• Continuous improvement
• Hire a legal specialist

Don’t hesitate to consult with a legal professional for complex legal issues as well.

How to Make the Most of Legal Content Writing Services

To make the most of legal content writing services, be sure to:

• Check the portfolio: Look at the agency’s past work and what other clients are saying about their services. You want to partner with an SEO content writing agency with a track record of success in legal content.
  
• Know who you’re writing for: Without an ideal reader persona, your message may feel generic, turning off potential clients with specific problems who could benefit from your services.
  
• Set clear expectations: Be explicit about content formatting requirements, word counts, deadlines, topics needed, overall business goals, etc.
• Provide thorough background information: The more information you can provide about your firm, the better the agency’s work.
  
• Be open for communication: You must be available to answer questions and review drafts for feedback.
• Consider various types of content writing: Are they blog posts, case studies, service pages, local landing pages, social media posts, press releases, or something else?
• Consider a long-term partnership: It’s hard to find a good SEO blog writing agency that will deliver the results you want, especially with the rise of AI. If you like their work, discuss a long-term partnership for ongoing work.

At TrioSEO, we want to free your time so you can focus on winning more cases.

With 10+ years of SEO experience, we manage the planning, writing, uploading, optimizing, and reporting part of your legal SEO blog writing services.

Get started with a free SEO content audit today!

Frequently Asked Questions

Let’s address some common queries regarding legal content writing.

What Are the Key Components of Effective Legal Content?

The key components of effective legal content are clarity, comprehensiveness and accuracy, credibility, and relevancy.

What Strategies Should Legal Content Writers Use to Engage Their Audience?

Write for your audience, not for yourself. Avoid legalese and get to the point quickly. Earn your audience’s trust and show that you’re a credible source. Write clearly without ambiguity, keep your paragraphs short, and always guide the reader to the next step.

How Can Legal Content Writing Improve SEO for Law Firms?

Quality legal written content can help you:

• Bring in more organic traffic
• Build trust with your audience
• Establish brand authority
• Achieve high rankings on SERP
• Earn quality backlinks
• Generate more leads
• Increase conversions

What Are the Ethical Considerations in Legal Content Writing?

As a legal content writer, all information provided must be accurate and from credible sources. You must ensure transparency about your qualifications, avoid misleading information, comply with law firm rules, and maintain the confidentiality of your clients’ information.

What Tools and Resources Are Essential for Legal Content Writers?

Law firm content writers use various tools and resources. The most common ones include:

• Legal research resources (ABA Journal, Congress.gov, GovInfo, etc.)
• Editing and writing tools (EditMinion, Grammarly, CorrectEnglish, Hemingway Editor, etc.)
  
• SEO tools (Screaming Frog, Ahrefs, AnswerThePublic, etc.)
• Content management software (Wix, Magento, Shopify, Optimizely, etc.)
• Project management software (Trello, Airtable, Click Up, etc.)

Conclusion

Legal content writing is not a one-time thing. Marketing efforts will only pay off when you’re consistent.

Keep showing up with high-quality, valuable content that appeals to prospects at various stages of the buying cycle, and you’ll clock an uptick in traffic and targeted leads.

Want more traffic and leads, but don’t have time to commit to writing blog posts? Connect with us and get a free SEO audit — we’ll help you turn your law firm website into a traffic hub.

The post 8 Steps to Master Legal Content Writing [Expert Tips] appeared first on TrioSEO - B2B and SaaS SEO.

I’ve been building online businesses since 2009.

Six companies. Millions in revenue. Thousands of pages published. Tens of thousands of keywords ranked.

I’ve lived through Google Panda, Penguin, Medic, Helpful Content — all of it. Each time, we adjusted. We adapted. We optimized.

But in 2024, I noticed something different. Something big.

It started small. I was testing a few prompts in ChatGPT — searches like:

“Best bookkeeping service for ecommerce businesses”
“Fractional CFO for SaaS startups”
“How to set up accounting for Amazon sellers”

These are prompts I knew deeply from my company, EcomBalance. We’d published in-depth content on these exact topics. We ranked well in Google. We had backlinks, FAQs, schema — the works.

So I tested them in ChatGPT and Perplexity. To my surprise, we were being cited. Not linked to on page 10. Not shown in a list of 20 results. Cited — as the recommended answer.

It wasn’t just one or two times. I started testing more. We showed up for 10+ prompts in ChatGPT and Perplexity.

Within 6 months:

25+ leads
$10K+ in revenue
Zero dollars in paid ads

All because our content was showing up in AI-generated answers.

That’s when I realized:

The future of SEO isn’t just about ranking in Google. It’s about being the answer in AI AND Google.

That realization became the foundation of what is now called GEO — Generative Engine Optimization.

It’s SEO for a world where people don’t always search the way they used to. Where their first question is no longer typed into a search bar…but asked to an AI like ChatGPT.

Tools like:

• ChatGPT
• Perplexity
• Google Gemini
• AI Overviews in standard search
• Google AI Mode
• And even niche LLMs built for B2B, SaaS, and ecommerce

These are the new “search engines.” Except… they don’t show 10 blue links. They give you 1 answer.

If you’re not that answer, you’re invisible in these new “search engines”.

That’s the challenge. And the opportunity.

In this ebook, I’ll show you how to win visibility in the new AI-powered world. You’ll learn:

• How to research the right prompts (not just keywords)
• How to write content that AI can parse and cite
• How to build authority so LLMs trust you
• How to monitor and improve GEO over time
• How I use GEO in my own businesses (with real results)

This isn’t just theory either. This is the exact playbook I’m using right now across multiple companies I own. EcomBalance. A fractional CFO service. My SEO agency TrioSEO. And our clients at TrioSEO.

I’m not writing this because I figured it all out and want to look smart. I’m writing this because GEO is early. And if you take action now, you can own prompts that will drive traffic and revenue for years.

You’re early. You’re ahead of most marketers. And this book is your unfair advantage.

Let’s get to it. Let’s get you ranking in ChatGPT, Perplexity, and Gemini. And let’s turn those rankings into leads, trust, and revenue.

If you’d rather have experts handle this for you while you focus on running your business, we offer the same strategies as a done-for-you service at trioseo.com.

Sincerely,

Connor Gillivan
Founder @ TrioSEO
Co-Founder @ EcomBalance, AccountsBalance, HG Media, Outsource School, FreeUp (Acq. 2019)
15+ Years in SEO, SaaS, and Organic Growth

How to Use This eBook (Who This Book Is For)

If you’re building a business that depends on visibility, trust, and qualified leads — this book is for you.

Whether you run a:

• Marketing agency
• SaaS company
• B2B services business
• Or lead SEO and content strategy for one

You’ll walk away with a step-by-step system to get your business ranked and recommended in AI tools like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.

What This Book Covers

This is a full-funnel guide to Generative Engine Optimization (GEO) — from research to rankings to revenue.

Inside, you’ll learn:

• How to do GEO keyword & prompt research
• How to structure content that LLMs trust and cite
• How to build the authority AI looks for
• How to monitor your rankings in ChatGPT and Perplexity
• How to continuously optimize and scale

Plus:

• Real case studies (including how I did this with EcomBalance)
• Tools, templates, and workflows you can copy
• My full agency playbook from TrioSEO

How to Read This Book

You can skip to the sections that matter most to you — but for the complete strategy, I recommend reading it front to back.

Each chapter builds on the last. If you want to fully understand the opportunity and build a sustainable GEO system, start from the beginning.

If you’re short on time, here’s where to jump in:

• Chapters 3–4: Core strategy for content and ranking
• Chapter 6: Authority building (most people miss this)
• Chapter 7: How to track and improve GEO rankings
• Chapter 9: Real-world case studies
• Chapter 10: Implementation plan + how to work with TrioSEO

Let’s build your GEO system and get you ranking where it matters most — inside the answers your buyers are already trusting.

Chapter 1: Understanding GEO

1.1 What is Generative Engine Optimization (GEO)?

Generative Engine Optimization, or GEO, is the process of optimizing your content so it ranks inside generative search engines and LLMs (large language models) — tools like ChatGPT, Google’s Gemini, Perplexity, and AI Overviews & AI Mode in Google Search.

Just like SEO is about ranking in Google, GEO is about ranking in AI-generated answers and LLMs.

When a user asks ChatGPT:

“What’s the best bookkeeping service for eCommerce businesses?”

…the AI generates a written answer. That answer is pulled from multiple sources — and sometimes those sources are cited directly.

GEO is about becoming one of those sources.

If your business is cited, linked, or even just named in that AI-generated answer, you’ve won.

Why? Because the user is trusting AI’s recommendation. If you’re in that answer, you’re in their consideration set — without them ever clicking over to Google.

1.2 GEO vs. Traditional SEO

Here’s the easiest way to understand the difference:

Traditional SEO

• Focuses on ranking in Google’s top 10 results
• Optimizes for keywords & search intent
• Click-through rate (CTR) depends on your position and meta title

GEO

• Focuses on being cited inside AI answers & LLMs
• Optimizes for prompts, structure, authority signals
• CTR depends on AI trust and placement in the answer

Traditional SEO and GEO share DNA — but the ranking systems are different.

If SEO is about impressing Google’s algorithm, GEO is about making yourself the obvious, reliable source for an AI model to pull from like ChatGPT.

1.3 Why GEO Matters in 2026

Search is changing. And fast.

I’ve been doing SEO for over a decade. I’ve seen the shifts:

• Mobile-first indexing
• Voice search hype
• Featured snippets and zero-click searches
• Google rewriting meta descriptions

But nothing compares to what’s happening now.

Here’s what I see every day:

• Potential customers asking ChatGPT before Google
• Users trusting AI summaries over individual articles
• AI tools starting to act as “final answers” — no clicks needed

That means if you’re not in the AI’s answer, you don’t exist in that buyer’s decision process.

Can you see why it’s important?

1.4 The First-Mover Advantage

I’ve lived through the “early SEO” days.

In 2013, you could publish a decent blog post, build a few backlinks, and rank on page one in a matter of weeks.

Today? That’s almost impossible without significant resources.

Right now, GEO is in that early window:

• Few competitors are actively optimizing for it
• There’s little understanding of how to do it right
• It’s easier to rank before AI answer algorithms become more competitive
• Only a fraction of Internet users are actively using AI answers and LLMs like ChatGPT. That’s expected to grow rapidly in the next 5-10 years.

For EcomBalance, I started testing GEO in early 2025.

By mid-2025, we were ranking in ChatGPT for multiple high-value prompts, generating 25+ leads, and $10K+ in revenue — without touching ad spend.

It goes to show that there’s ample opportunity in this new world of GEO if you make it a focus for your business.

We help other companies achieve similar results through our done-for-you GEO services – learn more at trioseo.com.

1.5 Why GEO Is Perfect for Agencies, SaaS, and B2B Companies

If you sell high-ticket services or software, every lead matters.

Your buyers are:

• Asking complex, specific questions
• Looking for trusted recommendations
• Willing to act based on perceived expertise

GEO meets them where they are — inside the AI conversation. It builds trust before they ever land on your website.

For agencies, SaaS, and B2B brands, GEO is more than just traffic. It’s pre-qualified visibility in front of decision-makers ready to buy.

Key Takeaways from Chapter 1

• GEO = Optimizing to rank inside AI-generated answers from tools like ChatGPT and Perplexity.
• It’s different from SEO but builds on similar principles.
• The early adopter window is open right now — this is the moment to invest.
• For high-ticket B2B and SaaS, GEO puts you in the buyer’s journey before they even Google your competitors.

Chapter 2: How LLMs Generate Answers

2.1 Where AI Gets Its Information

When you ask ChatGPT:

“What’s the best bookkeeping service for eCommerce businesses?”

…it doesn’t magically “know” the answer.

It generates a response based on patterns learned from massive amounts of data.

That data comes from:

• Publicly available web pages (blogs, articles, documentation)
• Licensed data sets
• User-submitted or generated content (forums, Q&A sites)
• Internal knowledge bases (in the case of closed models)

Here’s the kicker:

The AI isn’t “searching” the internet live (except in the case of connected tools like ChatGPT with browsing enabled or Perplexity).

Instead, it’s pulling from the information it’s been trained on, plus any live data sources it has access to.

That means:

1. If your content isn’t part of the training set or live sources, you won’t be included in answers.
2. If your content isn’t trusted, even if it’s in the data set, you’re less likely to be cited.

All the more reason to optimize for GEO now so that you can become a trusted source and start ranking in AI answers sooner.

2.2 How LLMs Decide What to Show

Generative LLMs like ChatGPT make decisions based on:

• Relevance to the query or prompt wording
• Authority of the source (domain reputation, backlinks, citations)
• Structure of the content (easy-to-parse sections, clear answers, headings)
• Recency (especially for fast-moving industries)

This is where GEO starts to look a lot like SEO:

Google ranks based on signals like backlinks, content quality, and user engagement.

LLMs rank based on trust and clarity signals in the data they’re pulling from.

If you think about it from the AI’s perspective:

• It needs to be accurate.
• It needs to answer the question completely.
• It wants to avoid citing outdated or spammy sources.

2.3 The Major Players in 2026

ChatGPT (OpenAI)

• Models: GPT-5, GPT-4, GPT-4 Turbo, and newer iterations
• Data: Trained on broad web data, licensed datasets, and user inputs
• Browsing: Available with ChatGPT Plus & Enterprise in some cases
• GEO Tip: Structure content like Q&A and definitions — GPT loves clarity

Google Gemini & AI Overviews

• Data: Combination of Google Search index + AI summarization
• Unique Factor: Pulls from top-ranking pages and Google Knowledge Graph
• GEO Tip: Traditional SEO + structured data = higher chance of appearing in AI Overviews

Perplexity

• Data: Live web search + curated sources
• Unique Factor: Always cites sources, making visibility easier to track
• GEO Tip: Publish in-depth, well-cited guides — Perplexity favors authoritative content with references

Claude (Anthropic)

• Data: Similar to GPT with a mix of public data and licensed sources
• Unique Factor: Strong focus on helpfulness and ethical considerations
• GEO Tip: Include experience-backed perspectives and clear expertise to appeal to Claude’s training biases

Bing Copilot (Microsoft)

• Data: Live Bing search results + GPT integration
• GEO Tip: Optimize for Bing SEO while structuring content for AI parsing

And the AI LLM landscape only continues to develop every month presenting more opportunity for GEO in the future.

2.4 What Makes LLMs Choose Certain Sources

From what we know so far:

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

• Direct experience signals (case studies, real-world examples)
• Clear author attribution and credentials
• External validation (backlinks, mentions, partnerships)

Content Structure

• Headings that match the way people phrase prompts
• Short, skimmable paragraphs and bullet points
• FAQ sections that mimic Q&A format

Recency & Freshness

• Updated stats, examples, and case studies
• Time-stamped content signals to AI that it’s current
• Regular content refresh cycles

There’s no official data yet on what exactly works to rank in AI models like ChatGPT, but from hours of research, we and other sources online are finding what’s been mentioned here.

2.5 Why This Matters for GEO Strategy

If you know how LLMs find and choose information, you can reverse-engineer your content to be:

1. Included in their data set or live browsing index
2. Trusted enough to be pulled into answers
3. Structured so it’s easy for AI to process and quote

This is where most businesses get it wrong — they treat GEO like “just another SEO tactic” when it’s actually about making AI’s job easier.

Key Takeaways from Chapter 2

• LLMs pull from a mix of trained data, live sources, and licensed content.
• Being “in the index” isn’t enough — you need authority and clarity.
• Each AI platform has slightly different ranking behaviors.
• GEO is about becoming the obvious, easy-to-quote source in your niche.

Chapter 3: GEO Keyword & Prompt Research

3.1 Understanding AI User Behavior

When people use Google, they type:

• “best ecommerce bookkeeping service”
• “bookkeeping for Shopify stores”

When people use ChatGPT or Perplexity, they type:

• “What’s the best bookkeeping service for an eCommerce business doing $1M/year?”
• “Compare the top bookkeeping services for Shopify stores”

See the difference?

AI queries are:

• Longer — often full sentences
• Context-rich — with extra details baked in
• Conversational — like speaking to a person

This shift in query style is why GEO keyword research isn’t just about Google keywords. You’re mapping prompts as much as you’re mapping keywords.

3.2 Finding GEO Keywords & Prompts

Here’s my exact process for finding GEO opportunities through prompts:

Step 1: Start with Your Core SEO Keywords

• Pull your top-performing keywords from Google Search Console and Ahrefs.
• Focus on high-intent terms that already bring you leads.

Example from EcomBalance:

• ecommerce bookkeeping
• bookkeeping for Amazon sellers
• cash vs accrual accounting ecommerce

Step 2: Prompt Mining in ChatGPT

• Go to ChatGPT and start entering your keywords as questions.
• Look at the related questions or follow-ups it suggests.
• Record exact phrasing in a spreadsheet.

Example Prompt:

• “What’s the best bookkeeping service for a 7-figure Amazon FBA business?”

Step 3: Search Observation in Perplexity

• Type your keywords into Perplexity.
• Review which sources it cites in the answer.
• Note any common phrasing or topics.

Pro Tip: Perplexity is great for competitive intelligence because it always cites sources.

Step 4: Check Overlap in Google

• See which of your GEO prompts also show volume in traditional keyword tools.
• This helps you prioritize prompts that have cross-platform opportunities.

3.3 Evaluating GEO Opportunities

Once you have a list of prompts and keywords, score them based on:

Intent

• High Intent → “Best [service/product] for X”
• Medium Intent → “Compare X vs Y”
• Low Intent → “What is X?” or “How to do X”

Start with high intent. They have potential to convert the fastest.

Competition in AI Answers

• Is the AI already citing your competitors?
• Are the current citations from small or generic sites?

Low-quality citations = easy GEO wins.

Always analyze your competition and continue to do it as your GEO work evolves.

Business Impact

• Will ranking for this prompt actually drive revenue?
• Would the user behind the query realistically buy from you?

Just like in SEO, you don’t want to rank for just any term in GEO…you want the terms that have the highest potential of bringing in new leads and revenue.

Be smart and go after the highest “business impact” opportunities first.

3.4 Building Your GEO Research Sheet

Here’s how my GEO keyword/prompt research sheet is set up:

Columns:

1. Prompt / Keyword
2. Intent (High / Medium / Low)
3. AI Platform(s)
4. Current AI Cited Sources
5. SEO Search Volume (if applicable)
6. Potential Revenue Impact
7. Priority Score (1–10)

I fill this sheet before creating any GEO-optimized content. Just like I would before creating any SEO content for ranking on Google.

Similar process, but slightly different approaches.

At TrioSEO, we handle this entire research process for clients who want to skip straight to the results.

Get a custom research analysis here (serious inquiries only, please!).

3.5 Real-World Example: EcomBalance GEO Research

High Intent Prompt:

“What’s the best ecommerce bookkeeping service?”

• Intent: High
• Platform: ChatGPT, Perplexity
• Current Citations: Mostly generic listicles, none niche-specific
• Opportunity: Position EcomBalance as the specialized solution for eCommerce founders & get included in listicles being used as sources.

Medium Intent Prompt:

“Compare cash vs accrual accounting for ecommerce”

• Intent: Medium
• Platform: Gemini, ChatGPT
• Opportunity: Educational content with direct pitch to our service

Key Takeaways from Chapter 3

• GEO keyword research = finding prompts + keywords, not just traditional SEO keywords.
• AI queries are longer, more conversational, and more context-specific than Google searches.
• Start with high-intent prompts where current AI citations are weak.
• Track everything in a GEO research sheet for consistency and prioritization.

Chapter 4: Creating LLM-Friendly Content

4.1 Why Content Structure Matters More in GEO

In traditional SEO, you’re trying to please Google’s crawlers and human readers.

In GEO, you’re trying to please AI models first, then human readers.

Here’s why:

When someone asks ChatGPT a question, the AI doesn’t read your whole page.

It scans for clear, structured, trustworthy information it can extract and reformat into its answer.

If your content isn’t structured in a way AI can easily process, you get skipped — even if your expertise is world-class.

4.2 The “LLM-First” Content Framework

This is the exact framework I use for TrioSEO clients and for my own sites like EcomBalance.

Step 1: Direct Answer Up Top

• Start with a clear, 2–4 sentence direct answer to the prompt/keyword.
• Include the keyword/prompt naturally.
• Avoid fluff — AI wants concise clarity.

Example:

EcomBalance is a monthly bookkeeping service built for eCommerce businesses. We specialize in clean, on-time books for Amazon sellers, Shopify store owners, and D2C brands. Our team of experienced bookkeepers ensures accuracy and financial clarity so you can focus on growing your eCommerce business.

Step 2: Break into Logical Sections with H2s/H3s

• Use headings that match the way people ask the question.
• Make it easy for AI to “lift” a section as an answer.
• Just like we would add keywords and secondary keywords into headings for SEO articles, do the same for GEO articles with prompts.

Example H2s for “Best Ecommerce Bookkeeping Service”:

• What to Look for in an Ecommerce Bookkeeping Service
• The Benefits of Industry-Specific Bookkeeping
• Top Ecommerce Bookkeeping Services in 2026

Step 3: Use Bullet Points and Numbered Lists

• AI loves lists because they’re structured and scannable.
• Use them for benefits, steps, comparisons, and features.

Example: 5 Benefits of Choosing a Specialized Ecommerce Bookkeeping Service:

1. Accurate accounting for multi-channel sales
2. Better tax compliance
3. Scalable processes as you grow
4. Industry-specific financial insights
5. Time saved for your team

Step 4: Add FAQ Sections

• Create an FAQ block at the bottom of your article.
• Use schema markup so AI tools can read it as structured data.
• Use long-tail prompts word-for-word with a concise & expert-backed answer.

Example FAQ:

Q: What bookkeeping software do you recommend for Shopify stores?

A: We recommend QuickBooks Online for most Shopify stores because it integrates easily and supports ecommerce-specific features like sales tax automation.

4.3 Building Authority & Trust into Every Page

Include Real-World Experience

• AI prefers citing experts over generic content.
• Mention the years you’ve been in business.
• Share examples, case studies, and client success stories.
• Write about specific experiences you’ve had and the outcomes.

Example:

Over the past 3 years, EcomBalance has managed bookkeeping for 500+ eCommerce brands in the US, CA, and UK. Through that experience, we’ve learned…

Author Attribution & Bio

• Add a short author bio with credentials at the top or bottom of the article.
• Include a link to a full author page and their LinkedIn.

Link to Authoritative Sources

• Cite credible sources (industry publications, official data) where relevant.
• This signals that your content is well-researched and trustworthy.

4.4 Optimizing for Multiple LLMs

Each AI model has different quirks.

ChatGPT:

• Prefers clear, educational, Q&A-style content.
• Benefits from conversational tone and examples.

Perplexity:

• Highly values citations and linked references.
• Pulls from sources that are already well-structured and properly referenced.

Gemini / AI Overviews:

• Pulls from top Google results, so strong SEO + structure is critical.
• Schema markup plays a big role in being selected for AI Overviews.

Develop a GEO content creation playbook that incorporates pieces of each LLM so you appeal to them all with your GEO content.

4.5 Technical Content Enhancements for GEO

• Schema Markup: FAQ schema, Article schema, HowTo schema where relevant.
• Internal Linking: Link your GEO content to related pieces to form topic clusters.
• Image Optimization: Descriptive alt text so AI understands visuals (especially for Perplexity).

4.6 Real-World Example: EcomBalance GEO Page

When I optimized “Best Ecommerce Bookkeeping Service” for GEO:

• I led with a direct, clear answer.
• Structured the content with relevant H2s and bullet points.
• Added an FAQ block with schema markup.
• Linked out to reputable ecommerce and accounting resources.

Within a few months, ChatGPT began citing EcomBalance in relevant answers — leading to qualified leads without additional ad spend.

This same framework works across industries. We’ve helped agencies, SaaS companies, and B2B services achieve similar results using this approach. See if we can help your business.

Key Takeaways from Chapter 4

• LLM-friendly content starts with structure: direct answer, headings, lists, and FAQs.
• Authority signals (E-E-A-T) are essential for AI trust.
• Optimize for multiple LLMs by understanding their unique ranking tendencies.
• Schema markup and topic clusters improve your chances of being selected.

Chapter 5: GEO Technical Setup

5.1 Why Technical Setup Matters for GEO

Most people think GEO is just about writing better content. It’s not.

You can have the most authoritative, well-structured page in your niche…

But if your website is slow, unorganized, or technically outdated, AI engines are less likely to trust you.

Why?

Because LLMs — like Google’s crawlers — look for clean, reliable, easy-to-parse sources.

Your technical setup is the foundation of GEO. Without it, the rest of your efforts won’t reach their full potential.

5.2 Website Optimization for AI Trust

Fast Load Speeds

• Use tools like Google PageSpeed Insights and GTmetrix to check performance.
• Aim for a load time under 2 seconds.
• Compress images, enable caching, and use a CDN.

Why it matters:

AI engines are biased toward well-maintained, fast-loading sites because they mimic human preference for good UX.

Mobile-First Design

• Ensure your site is fully responsive.
• Test every GEO-optimized page on mobile.

Why it matters:

Google’s mobile-first indexing impacts Gemini’s AI Overviews, and most AI browsing tools simulate mobile environments.

Secure & Stable Site

• Use HTTPS across the board.
• Keep plugins, themes, and software updated.

Why it matters:

Security signals are part of AI trust algorithms — unsafe sites won’t be cited.

5.3 Schema Markup for LLMs

Schema markup is structured data that helps both search engines and AI understand your content.

Essential Schema Types for GEO:

• FAQ Schema: Great for GEO because it mirrors AI’s Q&A format.
• Article Schema: Clarifies authorship, publish date, and topic.
• HowTo Schema: Perfect for instructional GEO content.

Example:

For a page answering “How to manage bookkeeping for a Shopify store,” use HowTo schema to break down each step clearly for AI parsing.

Pro Tip:

• Use tools like TechnicalSEO.com’s Schema Generator or SurferSEO’s schema features.
• Test with Google’s Rich Results Test to ensure markup is correct.

5.4 Internal Linking & Topic Clusters

LLMs value topical authority. If your GEO content exists in isolation, it’s weaker.

Topic Clusters for GEO:

1. Pillar Page: “Best Ecommerce Bookkeeping Service”
2. Cluster Pages:

• • “Bookkeeping for Amazon Sellers”
  • “Bookkeeping for Shopify Stores”
  • “Bookkeeping for Etsy Sellers”

Every cluster page links back to the pillar — and the pillar links to each cluster.

Why it matters:

• Reinforces to AI that you’re an expert in the topic.
• Helps AI see relationships between your content pieces.

5.5 XML Sitemaps & Indexation

• Keep an updated XML sitemap and submit it to Google Search Console and Bing Webmaster Tools.
• Ensure all GEO-optimized pages are indexed.
• Avoid “orphan pages” that aren’t linked anywhere else on your site.

5.6 Technical SEO & GEO Go Hand-in-Hand

Even though GEO focuses on LLMs, the underlying infrastructure is still classic SEO:

• Crawlability
• Indexation
• Site architecture
• Structured data

The better your technical SEO, the easier it is for AI to find, understand, and trust your content.

5.7 Real-World Example: EcomBalance Technical Setup

When optimizing EcomBalance for GEO:

• We cut average load speed from 4.2s to 1.9s.
• Added FAQ and Article schema to all GEO-targeted content.
• Built 3 topic clusters around ecommerce bookkeeping.
• Ensured all pages were internally linked and indexed.

In the first 3 months, we started seeing citations in ChatGPT and Perplexity for high-intent prompts, which led to leads and revenue.

Key Takeaways from Chapter 5

• Technical setup is the foundation of GEO — without it, even great content can fail.
• Speed, mobile-friendliness, and security are non-negotiable.
• Schema markup, topic clusters, and indexation make your site more AI-friendly.
• GEO builds on strong technical SEO, not in place of it.

Chapter 6: Building Authority for GEO

6.1 Why Authority Is the Real GEO Ranking Factor

You can have the perfect content structure, the best technical setup, and even great keyword targeting…

But if AI engines don’t trust you, they won’t cite you.

Authority is the single biggest difference between a page that could be cited and a page that will be cited.

Think about how you choose a source:

• If you’re writing an article, you link to credible experts, not random blogs.
• AI works the same way — it looks for sources with proven authority in the space.

6.2 Backlinks That Matter to AI

Not all backlinks are created equal for GEO.

What LLMs Value in Backlinks:

• Relevance: Links from sites in your niche or related industries.
• Authority: Links from well-known, trusted domains.
• Diversity: Links from a variety of sources, not just one type.

Example:

For EcomBalance, a backlink from Shopify’s blog carries more GEO weight than 10 links from generic business directories.

Backlink Strategies for GEO Success

1. Guest Posting on Niche Sites

• Target high-authority blogs in your industry.
• Include your GEO keyword in anchor text where possible.

2. Podcast Guest Appearances

• Podcast pages often include show notes with links back to your site.
• Bonus: Podcasts boost E-E-A-T by showing real-world expertise.

3. Partnership Content

• Co-author articles with industry partners.
• Cross-publish for double the exposure.

4. Featured & Journalist Outreach

• Respond to reporter queries on niche topics.
• Earn mentions in online publications that LLMs respect.

5. Digital PR Campaigns

• Run a digital PR campaign gaining mentions and links in news outlets online
• These send a quick signal to LLMs that you’re legitimate and trustworthy which can positively impact your content
• More in the next section…

6.3 Digital PR for GEO

AI tools aren’t just looking at your backlinks.

They’re also paying attention to where your brand is mentioned — even without a link.

This is called implied linking or brand mentions, and it’s part of modern authority building.

Tactics:

• Publish press releases when you launch major content or tools.
• Partner with industry influencers for co-marketing campaigns.
• Get featured in roundups and industry reports.

6.4 Thought Leadership Distribution

LLMs reward visible experts.

If you want AI to trust you, be everywhere your audience is — and be consistent.

Channels to Focus On:

• LinkedIn: Daily posts on niche expertise, sharing data, case studies, and insights.
• X (Twitter): Short-form tips, industry commentary, and conversations.
• YouTube: Video breakdowns of complex topics. AI can parse YouTube transcripts for factual data.

Repurposing for GEO Authority

1. Write a GEO-focused blog post.
2. Turn it into a LinkedIn carousel.
3. Record a YouTube summary.
4. Share key takeaways as a Twitter thread.
5. Pitch it to podcasts or industry newsletters.

Every piece becomes another potential data point for LLMs to trust.

6.5 Partnerships & Industry Citations

One of the fastest ways to build GEO authority is to borrow credibility from established names in your niche.

For EcomBalance, that meant:

• Partnering with eCommerce SaaS tools for joint webinars.
• Writing guest blogs for eCommerce SaaS companies.
• Offering expert quotes for accounting and ecommerce publications.
• Going on reputable podcasts focused on the eCommerce industry.

Each mention reinforced to LLMs:

“EcomBalance is a trusted source in eCommerce bookkeeping.”

6.6 Real-World Example: Authority Building for EcomBalance

6-Month GEO Authority Plan:

• Guest posts on publications like Shopify Plus Blog and Practical Ecommerce.
• Podcast appearances on places like Ecommerce Fuel and My Wife Quit Her Job.
• Backlinks from 15+ niche sites.
• Regular LinkedIn posting about eCommerce accounting challenges.

Result:

This worked in tandem with our technical GEO and content work to get EcomBalance appearing in ChatGPT and Perplexity answers for high-intent queries like:

• “Best bookkeeping service for ecommerce businesses”
• “Top accounting services for Shopify sellers”

Key Takeaways from Chapter 6

• Authority is the #1 GEO ranking factor after content inclusion.
• Backlinks, brand mentions, and thought leadership all contribute to AI trust.
• Partnerships and digital PR accelerate GEO authority growth.
• Be visible, be cited, and be associated with other authorities in your niche.

Chapter 7: Monitoring & Improving GEO Performance

7.1 Why Monitoring Matters for GEO

Most people publish content, hope it ranks, and never check back. That’s a huge mistake with GEO.

Generative engines like ChatGPT, Perplexity, and Gemini are constantly updating:

• They pull from new data sources.
• They refresh their models.
• They tweak how they choose citations.

If you’re not monitoring your GEO performance, you could:

• Lose citations without realizing it.
• Miss new prompt opportunities your competitors are claiming.
• Keep outdated content that no longer matches AI’s preferred answer style.

The businesses that win long-term GEO visibility treat monitoring as an ongoing system, not a one-time check.

This is the same story as SEO as well. No one wins in SEO without analytics and tracking. It’s the same for GEO.

7.2 How to Check If You’re Ranking in AI Tools

Manual Prompt Testing

• Regularly search your target prompts in ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot.
• Document exactly how you appear: cited link, brand mention, or paraphrased.
• Compare over time to see changes.

Pro Tip:

Do this from multiple accounts and devices and use incognito mode — results can vary based on user history and location.

Screenshot Evidence

• Keep a folder of screenshots showing your GEO citations.
• Date them so you can prove to clients, investors, or partners when you secured those placements.

Track Citations in Perplexity

• Perplexity always shows its sources.
• Check if you’re being cited for multiple prompts, not just one.

Monitor AI Overview in Google

• Test Google searches for your prompts and look for your site in AI-generated overviews.
• Note which of your pages are appearing and if they align with your target GEO content.

7.3 Tools for GEO Tracking

While GEO tracking is still a developing space, here’s what works now:

• Google Search Console → Track impressions for GEO-targeted pages.
• Ahrefs / SEMrush → Monitor keyword performance overlap with GEO prompts. And tap into their new AI Toolkits for GEO visibility. Both tools are developing features that allow you to track prompts, brand visibility, competitor monitoring and comparisons, and much more.
• Manual GEO Spreadsheet → A simple tracking tool to update and see how you’re performing in AI search results.

My GEO Tracking Spreadsheet Columns:

1. Prompt / Keyword
2. Platform (ChatGPT, Perplexity, etc.)
3. Citation Type (Link / Mention / None)
4. Current Cited URL
5. Rank Position (if applicable)
6. Date Checked
7. Notes / Observations

I update and review this sheet monthly so I can see my GEO trends.

Then I take that data and create Action Steps off of it.

This is where the real magic happens in GEO.

7.4 How to Improve Your GEO Rankings

If You’re Not Cited at All:

• Review the top-cited sources and analyze their structure.
• Improve your content’s direct answer and clarity.
• Increase backlinks and authority in that niche topic.

If You’re Mentioned But Not Linked:

• Strengthen E-E-A-T signals (author bio, credentials, case studies).
• Add more structured data so AI is confident citing you directly.

If You’re Cited But Slipping in Frequency:

• Refresh content with updated stats, examples, and dates.
• Add new sections addressing related sub-questions.
• Promote the page again to earn new backlinks.

7.5 Continuous Improvement Process

Here’s my GEO improvement cycle at TrioSEO:

1. Check Rankings — Test target prompts across all major AI tools.
2. Identify Weak Spots — Look for prompts where we’ve lost visibility or haven’t broken through.
3. Optimize Content — Update answers, improve schema, add backlinks.
4. Re-Publish & Promote — Push fresh content out to distribution channels.
5. Re-Test After 30 Days — Track improvements in our GEO spreadsheet.

This cycle repeats every quarter. And it evolves as the LLMs continue to grow as well.

Don’t think that one cycle of analysis and updates is going to get you ranking #1 on LLMs.

7.6 Real-World Example: EcomBalance GEO Monitoring

When we first ranked in ChatGPT for “Best Ecommerce Bookkeeping Service,” we checked:

• Frequency of appearance
• Whether we were linked or just mentioned
• What other brands were listed

We noticed after 3 months our mention rate dipped.

We updated the article with new 2025 data, added 2 fresh case studies, and promoted it to industry blogs.

Within 1-2 months, we regained consistent citations and started seeing more leads.

The key is having systems in place to catch these changes quickly.

We monitor our clients’ GEO performance monthly at TrioSEO and make adjustments as needed.

Fair warning: We only accept businesses serious about dominating their market. If that’s you, let’s talk.

Key Takeaways from Chapter 7

• GEO is dynamic — rankings change faster than traditional SEO.
• Manual tracking is still the most accurate way to monitor citations.
• A structured improvement cycle keeps you visible long-term.
• Updating, promoting, and strengthening authority is the key to reclaiming lost rankings.

Chapter 8: GEO in 2026 and Beyond

8.1 The Search Landscape Is Changing Forever

I’ve been in SEO for over 15 years.

I’ve seen Google roll out major updates, kill traffic sources overnight, and completely change the way rankings work.

But 2026 feels different.

We’re watching a fundamental shift in how people find information:

• More users starting searches in ChatGPT, Perplexity, and Gemini.
• AI models delivering direct answers instead of lists of links.
• Businesses losing visibility without ever seeing a drop in “Google rank.”

The old playbook — “rank in Google and you’ll get traffic” — isn’t enough anymore.

Now, you need to rank in the conversation, not just the search results.

The best outcome: Rank at the top of Google AND the top of ChatGPT & LLMs

8.2 What’s Next for LLMs

We’re only scratching the surface of what AI search will look like:

• More Connected AI Models → Tools like ChatGPT will expand real-time browsing, pulling fresher data more often.
• Monetization in AI Results → We expect sponsored answers and preferred partners in AI-generated responses, but have no idea how it will play out.
• Personalized Answer Streams → AI will remember a user’s preferences and recommend solutions based on their past interactions. This is already happening.
• Industry-Specific AI Assistants → Niche-focused LLMs for industries like law, healthcare, ecommerce, and finance.

For GEO, this means:

• Your content must be constantly refreshed to stay relevant.
• You’ll need to earn trust repeatedly, not just once.
• Brand authority will become the differentiator when AI starts monetizing results.

8.3 Risks & Challenges

Like any new channel, GEO has challenges:

1. Content Scraping Without Credit

• AI might use your content without linking back.
• This is why building brand recognition is critical — so users remember your name even if they don’t click.

2. Model Updates Breaking Your Rankings

• Just like Google updates can drop rankings, AI model updates can change who gets cited overnight. We expect this to happen over time.

3. Overcrowding

• Early movers have the advantage, but once the market catches on, competition will spike.

8.4 The Long-Term GEO Play

The businesses that win in GEO will:

• Own a niche → Become the go-to source for a specific topic.
• Play both games → Invest in traditional SEO and GEO so they control both channels.
• Focus on brand equity → Get cited because of name recognition, not just keyword targeting.
• Iterate endlessly → Treat GEO as an ongoing campaign, not a set-and-forget tactic.

8.5 Why Now Is the Time to Act

When I got EcomBalance ranking in ChatGPT in early 2025, it wasn’t because I outspent the competition.

It was because I acted before they even knew GEO existed.

Right now, all of your competitors aren’t thinking about GEO. Some may, but not all.

That will change — fast.

The brands that move today will:

• Lock in early rankings
• Build a reputation with AI tools
• Dominate the conversation before the rest of the market wakes up

This is exactly why we started offering GEO services to help businesses move quickly while the opportunity is still wide open. Start your GEO strategy.

Key Takeaways from Chapter 8

• Search is shifting from link lists to AI conversations.
• LLMs will evolve to be more connected, more personalized, and more monetized.
• GEO will get harder over time — early adoption is the biggest advantage you’ll ever have.
• The brands that win will combine traditional SEO, GEO, and brand building into one integrated strategy.

Chapter 9: Case Studies & Success Stories

9.1 EcomBalance GEO Results

In late 2024, I decided to test and start tracking GEO with my bookkeeping company, EcomBalance.

The goal:

• Rank in ChatGPT, Perplexity, and Gemini for high-intent ecommerce bookkeeping prompts.
• Drive qualified leads without spending more on ads.
• Measure revenue impact from AI-generated citations.

Step 1: GEO Keyword & Prompt Research

We identified prompts like:

• “What’s the best bookkeeping service for eCommerce businesses?”
• “Bookkeeping for Shopify stores”
• “Cash vs accrual accounting for ecommerce”
• “Best bookkeeping services for Amazon sellers doing $1M+”

These were high-intent, niche-specific, and underserved in AI answers. Prompts we wanted to be appearing for as more people started using ChatGPT for research.

Step 2: Content Creation

• Direct answers at the top of every page.
• Structured H2s, bullet points, and FAQ schema.
• Authority signals: case studies, client results, and author bios.

Step 3: Authority Building

• Guest posts on ecommerce SaaS blogs.
• Podcast appearances targeting ecommerce founders.
• Backlinks from relevant industry sites.

Step 4: Monitoring & Adjustments

• Checked prompts monthly across all LLMs.
• Refreshed stats and examples regularly.
• Added new related prompts as opportunities emerged.

The Results:

• Ranked in ChatGPT for multiple high-intent ecommerce bookkeeping prompts
• Cited in Perplexity for ecommerce bookkeeping queries.
• 25+ leads directly traced back to GEO placements.
• $10,000+ in new revenue within the first few months.

The best part?

These leads were pre-qualified — they already trusted us because AI recommended us.

Today, we continue to get new leads from ChatGPT every week and we’re continuing to improve our GEO to get even better rankings and results compared to competitors.

These results aren’t unique to us. We’re seeing similar success with clients across different industries who implement these same strategies.

Apply for our GEO program.

9.2 Agency Example: “Best Amazon PPC Agency”

An Amazon PPC agency wanted more leads through ChatGPT.

Approach:

• Targeted specific prompts like “best ppc agencies for amazon sellers doing $1M+ per year”.
• Updated already existing content on their website focused on Amazon PPC services.
• Built relevant and high authority backlinks to their Amazon PPC website.
• Researched AI sources and reached out to get the client added into “Best of” lists focused on Amazon PPC.
• Repurposed 1 blog article per week into a high value Reddit post.

Results:

• Cited in ChatGPT and Gemini AI Overviews for Amazon PPC related prompts.
• New leads actively interested in hiring an Amazon PPC agency for their growth.

9.3 Why These Case Studies Matter

These examples prove three important things about GEO:

1. It Works Across Industries

• From SaaS to agencies to services like EcomBalance.

2. It Brings Pre-Qualified Leads

• AI recommendations carry trust. Prospects arrive already warmed up.

3. It’s Faster Than Traditional SEO

• You can start seeing results in months, not years, especially with high-intent prompts.

Key Takeaways from Chapter 9

• GEO works for any business where buyers are asking questions in AI tools.
• The process is consistent: research → content → authority → monitoring.
• Early adopters will secure prompts before competitors even realize the opportunity.

Chapter 10: Implementing GEO in Your Business

10.1 Why Most Businesses Fail to Execute GEO

The GEO opportunity is huge — but most companies aren’t taking full advantage.

Here’s why:

• They wait too long → By the time they move, competitors already own the top prompts.
• They treat it like SEO → GEO requires different research, structure, and monitoring.
• They lack the right team → It’s not just “content writing” — it’s research, authority building, and technical optimization combined.

The truth?

If you want to rank in ChatGPT, Perplexity, and Gemini consistently, you need a system and an intelligent team to execute.

10.2 The TrioSEO GEO Implementation Framework

At TrioSEO, we use a 5-phase process to get businesses ranking in AI tools and driving revenue from those rankings.

Phase 1: Research & Strategy

• Map high-intent prompts & GEO keywords for your niche.
• Identify the current AI-cited sources.
• Score opportunities based on revenue potential.

Output: A GEO keyword & prompt strategy document with prioritized targets.

Phase 2: Content Creation & Optimization

• Write LLM-friendly, structured content using the GEO framework:

1. 1. Direct answer at the top
   2. Logical H2/H3 headings
   3. Bullet points, lists, and tables
   4. FAQ sections with schema

• Ensure E-E-A-T signals are baked into every page.

Output: Fully optimized GEO content ready for publishing.

Phase 3: Authority Building

• Backlink outreach to relevant industry sites.
• Podcast guest appearances and industry collaborations.
• Digital PR campaigns to build brand mentions.
• Backlink outreach from proven sources in AI LLMs.
• Consistent high value Reddit posts.

Output: Domain and brand authority strong enough to win AI trust.

Phase 4: Technical Optimization

• Schema markup for FAQs, articles, and how-to content.
• Site speed, mobile optimization, and security updates.
• Internal linking to form topical authority clusters.

Output: A technically clean, AI-friendly website architecture.

Phase 5: Monitoring & Continuous Improvement

• Monthly prompt testing across ChatGPT, Perplexity, Gemini, and Claude.
• Updating content with new stats, examples, and subtopics.
• Expanding into new prompt opportunities.

Output: Sustained GEO rankings that adapt to AI model changes.

10.3 Your GEO Starter Checklist

If you want to start implementing GEO right now, here’s your 10-step quick-start plan:

1. Identify 10–20 high-intent prompts in your niche.
2. Document which AI tools cite competitors for those prompts.
3. Create content using the LLM-First Content Framework.
4. Add FAQ schema to make answers AI-friendly.
5. Build at least 5 niche-relevant backlinks to each GEO page.
6. Improve site speed and mobile performance.
7. Publish and promote GEO pages across multiple channels.
8. Test prompts in AI tools every 30 days.
9. Refresh content quarterly.
10. Expand to new prompts as you gain authority.

We’re not talking rocket science here, but you’ve got to be consistent.

And you need a well thought out strategy to get you GEO results.

Most businesses fail at one of those two important factors.

10.4 Should You DIY or Hire an Agency?

You can do GEO yourself if you have:

• An SEO strategist
• A skilled content writer
• A technical SEO specialist
• A digital PR & outreach resource

If you don’t have those in-house, GEO becomes slow and inconsistent.

That’s where a specialized partner like TrioSEO comes in — we’ve already built the systems and know what works.

Hire us for the heavy lift while you stay focused on other areas of your business.

Receive weekly updates showing how your GEO and SEO is growing.

Talk with leads as they come in from our GEO and SEO efforts.

Get started with our team.

10.5 How TrioSEO Can Help You Win at GEO

We’ve done it for EcomBalance and clients in SaaS, B2B services, and agencies.

We’ll:

• Research the exact prompts your audience is using in AI tools.
• Create content designed to be cited by ChatGPT, Perplexity, and Gemini.
• Build your authority so LLMs trust and recommend you.
• Continuously monitor and improve your rankings.
• Keep you informed about GEO updates and how we’re addressing them.

10.6 The Next Step

The GEO opportunity is in its early days — the brands that move now will dominate the conversation for years to come.

If you want to:

• Lock in early rankings in AI tools
• Get leads from ChatGPT and Perplexity
• Build a defensible competitive advantage

Then it’s time to act.

Apply for a GEO Audit with TrioSEO: https://trioseo.com/audit

We’ll show you exactly where you can rank, how to do it, and what it will take to start seeing results in 90 days or less.

No cost for the audit. Just sign up and we’ll be in touch!

Note: Limited spots available – we only work with businesses ready to commit to long-term growth.

Key Takeaways from Chapter 10

• GEO requires a systematic process — research, content, authority, technical, and monitoring.
• Early action is your best competitive edge.
• TrioSEO’s proven framework gets results faster and with less guesswork.

Conclusion: The GEO Advantage Is Yours to Claim

As we’ve said, search is shifting.

And it’s happening faster than most people realize.

We’ve moved from:

• Keyword stuffing → content quality
• Blue links → featured snippets
• And now, search results → AI-generated answers

Generative Engine Optimization (GEO) is the next frontier.

It’s where your buyers are looking for answers before they even open Google. Or in addition to Google.

And right now, most of your competitors aren’t even thinking about it.

It’s time to act and there’s no point in waiting for it to become more popular.

Why This Matters

If you take only one thing from this book, let it be this:

The brands that act early on GEO will dominate AI search visibility for years.

The strategies you’ve just learned — from GEO keyword research to authority building to monitoring and improvement — are the exact ones I’ve used to:

• Rank in ChatGPT for EcomBalance
• Generate 25+ high-quality leads
• Drive $10K+ in revenue without additional ad spend

And that’s just the beginning.

What to Do Next

If you’re serious about making GEO part of your growth strategy:

1. Start Small but Start Now

• Pick 3–5 high-intent prompts.
• Create structured, authoritative content for them.

2. Commit to the Process

• GEO isn’t a one-and-done play.
• Monitor, improve, and expand your footprint over time.

3. Decide on DIY vs. Partnering

• If you have the team, start in-house.
• If not, bring in a partner like TrioSEO who’s done it before and knows the path.

Final Thought

The future of search won’t be decided on page one of Google.

It will be decided inside AI conversations, whether that’s ChatGPT, Perplexity, Gemini, or Google’s own AI Mode.

In those conversations, you have two options:

• Be invisible and let AI recommend your competitors.
• Be the trusted name AI puts in front of your buyers every time.

You already have the roadmap.

The only question is whether you’ll act before your competitors do.

Let’s get you ranking in ChatGPT, Perplexity, and Gemini — and turning those citations into revenue.

Apply for Your GEO Audit with TrioSEO

The post How to Rank on ChatGPT, Perplexity, Gemini, AI Overviews, and More in 2026 appeared first on TrioSEO - B2B and SaaS SEO.

Today, we are reviewing one such tool, Serpzilla, one of the largest link-building and guest blogging marketplaces.

What is Serpzilla?

It started out as a backlink marketplace, but calling Serpzilla just that today would be like calling Amazon ‘just a bookstore’. Yes, you can log in and buy links, but the platform is so much more than that.

Great automation features, smart filters, and AI-powered matching for link placement and linked content make Serpzilla truly stand out.

The platform has built one of the largest global inventories of websites where you can place links, from small niche blogs to authoritative publishers. Whether you run an agency that juggles dozens of clients or are a solo SEO trying to boost a side project, you’re likely to find the right placement content-wise and price-wise, without the usual cold outreach grind.

The philosophy behind Serpzilla is simple: make link building faster, more transparent, and safe.

Instead of sending endless “Would you please link to my awesome article?” emails, you get access to a structured, data-backed environment where you can make well-informed decisions about your link placements.

Key Features of Serpzilla

We got to play around with this tool, and here’s what caught our attention:

A Backlink Marketplace That Actually Feels Like a Marketplace

The first thing you notice is the size of the catalog. It’s big enough that you don’t feel limited, and organized enough that you’re not drowning in random offers.

• Thousands of websites to choose from, across countless niches.
• Great search and filter mechanisms that let you find options even for very sophisticated requests.

If you’ve ever done manual outreach, this feels like going from hand-picking apples in an orchard to having them delivered to your doorstep in neat baskets.

Guest Blogging Made Easy

Guest posts are still one of the most reliable ways to build authority, and Serpzilla makes it refreshingly simple.

• Access to vetted websites that publish what they promise.
• Placements designed to look and feel natural, not stuffed.
• Premium guest post options for stronger authority and reach.
• Control over pitch conditions and context.

We like how there are options for agencies and solo pros, for large and small teams, and we see strong possibilities to quickly scale content-based link building with Serpzilla.

The Filter Game is Strong

We already mentioned the filters, but this was the feature we had the most fun with. The filters feel like a power tool: they make it almost too easy to zero in on the exact kind of site you want.

• Over 40 filters covering DR, traffic, geo, niche, language, and price.
• Quick combination searches (e.g., US traffic + DR 60+ + marketing niche).
• Saves hours that you would normally spend scrolling and disqualifying sites.

It’s a little addictive, to be honest. You start thinking, “What else can I filter for?” and before you know it, you’ve built a laser-focused backlink wishlist.

Smart Topic (The AI Wingman)

Here’s where Serpzilla adds a layer of brains to the process. The Smart Topic tool keeps you from making awkward, irrelevant choices.

• Uses AI to suggest websites that actually match your content topic.
• Helps avoid irrelevant or low-context backlinks.
• Reduces the risk of future penalties due to poor topical matches.

Think of it as a sober friend making sure you give your Uber driver the right address, in this case, the incorrect address being a totally off-topic blog you don’t want to be associated with.

Semrush Integration (The Data Backbone)

Semrush is an SEO powerhouse, but how convenient is this: with Serpzilla’s Semrush integration, you can pull Semrush Authority Score data directly without having to cross-reference metrics.

• Built-in Semrush metrics (traffic estimates, backlink quality data, and Authority Score).
• Cuts down on switching between platforms.
• Adds trust and reliability to placement decisions.

User Experience

Overall, Serpzilla feels like a tool that doesn’t get in your way. The interface is clean and straightforward, so you can spend more time on strategy and less time hunting for buttons.

Here’s what stood out when we were clicking around:

• Easy navigation: The dashboard is uncluttered, with all the main features (marketplace, guest blogging, filters, automation) visible from the start.
• Smooth workflow: Placing a guest blogging order, for example, took just a few steps: choose a vetted site, upload content, confirm details, and done. No confusing detours.
• Clear reporting: Campaign status updates and link placement confirmations are easy to track.
• Friendly for all levels: Whether you’re a solo SEO experimenting with your first backlinks or an agency pro scaling campaigns, the learning curve is minimal.

Even the more advanced tools (like Smart Topic or the 40+ filters) don’t feel intimidating.

They’re tucked neatly into the workflow and appear when you actually need them. That balance makes Serpzilla feel practical rather than overwhelming.

Room for Improvement

Serpzilla already covers the core link-building essentials really well, but no tool is ever “done.”

Here are a few areas where we think there’s room to grow:

• Even deeper AI personalization: Smart Topic is great, but imagine if it could also suggest anchor text variations or recommend link velocity for a campaign.
• More integrations: The Semrush integration is a big win, and it would be exciting to see data from other SEO tools that have their own unique metrics, and we all like to work with.
• Expanded analytics dashboards: Basic reporting is solid, but more visual dashboards with trends, competitor benchmarks, or link health over time would make campaign tracking even easier.
• Content assistance for guest posts: Since guest blogging is such a popular feature, some optional AI tools for drafting outlines or optimizing posts for target sites could be a handy bonus.

None of these are dealbreakers — more like “nice to haves” on top of an already strong foundation.

If Serpzilla keeps up its pace of adding features (and integrations), we wouldn’t be surprised to see some of these appear sooner rather than later.

Conclusion

Serpzilla is one of those tools that makes you wonder why you ever wasted so much time chasing backlinks manually.

Between the marketplace, guest blogging options, Smart Topic AI, and Semrush-powered data, it feels like a modern companion for SEO professionals who want efficiency without cutting corners.

A few practical notes:

• Pricing: Links and guest posts start at around $1 per placement, with premium sites and niches costing more. You can top up your account balance and spend it flexibly across campaigns.
• Use conditions: No contracts, no minimum spend. You can run one-off tests or scale into full campaigns depending on your budget and needs.
• Who it’s for: Agencies managing multiple clients, freelancers with only a few projects, or even in-house marketers who want to handle link-building without begging developers for help.

Sure, there’s always room for growth — deeper AI personalization, more integrations, fancier dashboards — but even in its current form, Serpzilla delivers on what most SEOs actually need: relevance, scale, and time saved.

The post Doing More With Less: How Serpzilla Makes Link Building Effortless Today appeared first on TrioSEO - B2B and SaaS SEO.

It’s no easy feat, but if you do it right, the specialized craft of content writing for B2B SaaS can turn technical specs into engaging stories, educating and converting readers into loyal subscribers.

In this blog post, we’ll explain:

• The nuances of content writing for SaaS
• How to find the best SaaS SEO agency to promote your business.

If you’d rather have an expert handle your content and SEO strategy ASAP, turn to TrioSEO.

With 10+ years of expertise in the field, we’re ready to expertly handle your B2B SaaS content writing needs.

What is SaaS Content Writing?

SaaS writing is the process of creating specialized written materials for Software as a Service (SaaS) companies.

The goal is to articulate the value of your software, engage and educate your company’s target audience, and drive sales, typically through:

• Informative writing: Blog posts, articles, whitepapers, etc.
• Marketing writing: Product descriptions and copies highlighting your SaaS offerings’ benefits, features, and applications.

How is SaaS Content Writing Different from Other Writing Forms?

To promote your software solutions, SaaS writers must distill complex, often technical, information into clear business benefits your ideal customers care about.

Their writing caters to the needs of tech-savvy businesses and individuals looking for cutting-edge software applications. This type of writing is challenging because it employs persuasive and copywriting techniques that aim to simultaneously:

1. Explain tech in plain language
   
2. Directly link your technology to how customers can grow with it and gain a competitive advantage.

Here’s how SaaS writing differs from other forms of writing:

Types of Content Writing for Saas

SaaS companies communicate their value proposition and drive growth by creating the following types of content:

1. SEO Content Writing

SEO writing overlaps with all the other types of content writing for SaaS. Its goal is to ensure that, in addition to being informative and engaging, every piece of written content ranks well on search engine results pages (SERPs).

A SaaS SEO content strategy incorporates relevant keywords, addresses search intent, and follows a strict SaaS SEO checklist. It helps SaaS companies with the following:

• Enhancing online visibility
• Attracting target traffic
• Converting readers into customers

If you need to optimize your website to drive more traffic and revenue from search results, check out how our SaaS SEO agency can help.

2. Blog Posts

As a cornerstone of SaaS writing, blog posts serve both SEO and thought-leadership purposes. Writing such content will:

• Provide a versatile platform to address industry trends, solve problems, and share insights related to your SaaS product.
• Increase your authority, build brand awareness, and encourage engagement with potential customers.

3. Case Studies and Success Stories

SaaS products must provide real-world value, which is exactly what case studies and success stories showcase.

By giving concrete examples of how the product solves specific problems for its users, these narratives build credibility and trust among potential customers.

4. Whitepapers and E-books

Offering an in-depth exploration of industry challenges, trends, and solutions, whitepapers, and e-books can position your SaaS company as an expert.

They also educate your target audience while generating leads through downloads.

5. Email Newsletters

Email newsletters inform your subscribers about the latest updates, tips, and offers related to your SaaS product. Sending regular emails helps:

• Nurture leads
• Maintain engagement with existing customers
• Drive conversions through targeted content

6. Product Descriptions and Landing Pages

Essential for showcasing your SaaS product’s value, product descriptions, and landing pages detail the features, benefits, and your unique selling propositions.

These content pieces are generally optimized for user experience and search engines.

7. Help Guides and Tutorials

Whether for onboarding new customers, reducing support queries, or enhancing user satisfaction, help guides and tutorials provide step-by-step instructions for using your SaaS product effectively.

The Business Impact of Quality SaaS Content

SaaS content marketing is a powerful driver for SaaS companies, but what can be its actual impact on a business?

1. Nurtures Potential Customers: When you publish whitepapers and explainers, you can educate and encourage your audience and establish yourself as a thought leader in your industry.
2. Boost Domain Authority and SEO: Strategic content like comparisons can help you rank for high-intent keywords and improve your ranking in search engines. The content can also earn backlinks, improving your domain authority. Overall, the increased visibility can drive ready-to-convert users and reduce your customer acquisition costs over time.
3. Supports Customer Retention: Publishing new content keeps your current customers engaged with your brand and reduces churn. Besides, FAQs and knowledge bases improve customer retention by reducing support tickets.
4. Drives Organic Traffic and Leads: Once well-optimized SaaS content ranks on Google, it attracts potential clients and continues to generate leads at every stage of the customer journey.
5. Reduce Customer Acquisition Cost (CAC): Unlike paid ads, ranking organic content lowers customer acquisition costs by driving traffic to your website without recurring costs.
6. Boosts Product-led Growth: By creating content that showcases your use cases, you build trust with prospects and encourage trial sign-ups.
7. Support the Sales Team: Content such as case studies and comparisons helps shorten the sales cycle and close deals more quickly.

How to Write Great SaaS Content That Converts

SaaS content must guide your potential customers through the decision-making process. That’s why it has to be clear, engaging, persuasive, and search-engine-optimized to drive better conversions.

To achieve this, your SaaS writer must know the product in-depth, and they must also:

• Understand your audience: Tailored content resonates more effectively. Discover your target audience’s needs, challenges, and the solutions they seek.
• Focus on benefits, not just features: Except for the tech-savvy, highly sophisticated readers excited by specs, target audiences are typically more interested in the outcomes than the technical specifications. Highlight how your SaaS solution improves lives or businesses.
  
• Use an engaging, conversational tone: A light and friendly tone makes complex information more accessible. Write as if you’re speaking directly to the reader.
  
• Incorporate SEO strategically: Research and use keywords your target audience is searching for. However, ensure the content flows naturally and doesn’t feel stuffed with keywords.
  
• Include clear Calls to Action (CTAs): Effective CTAs turn readers into leads. Tell your readers what to do next — sign up for a trial, schedule a demo, download a guide, etc.
  
• Leverage social proof: Incorporate testimonials, case studies, and success stories to build trust and credibility.
  
• Optimize for readability: Make your content easy to scan with short paragraphs, bullet points, and subheadings.

When writing any SaaS content, aim for two things:

1. Educate, engage, and convince your audience that your solution is the right choice.
2. Show search engines that your content provides exactly what readers are looking for online.

Our expert SEO strategists and SaaS writers at TrioSEO can help you with both. When you apply to work with us, we’ll offer you a free SEO audit before crafting the perfect SaaS content plan.

Content Writing Strategies for Each Stage of the SaaS Funnel

You should create targeted content that addresses the pain points in each stage of your buyers’ journey.

1. TOFU — Awareness Stage

In the TOFU (top of the funnel), SaaS content aims to spark readers’ interest in your brand or product.

Content Strategy

• Educational blog posts and explainer videos that answer the common questions and pain points of your audience
• Create opinion pieces and in-depth guides to build your brand authority
• Incorporate keywords to rank for terms related to your SaaS writing
• Share social media posts to expand your reach

Example of Content: ‘How to improve your SaaS SEO’ and ‘The 10 best project management tools for startups’

2. MOFU — Consideration Stage

MOFU (middle of the funnel) content nurtures potential clients and nudges them to make a sale.

Content Strategy

• Nurture leads with relevant email content tailored to their industry
• Write content that addresses the pain points and outcomes of your SaaS solution
• Craft comparison articles that discuss how specific features solve the customers’ pain  points
• Write real-world case studies and testimonials to show how your software helped your clients achieve success

Example of Content: ‘Why (your SaaS solution) is the best alternative to (competitor)’ and ‘How (your tool) can reduce churn by 30%’

3. BOFU — Decision Stage

The prospect is ready to make a purchase. Your content should reassure them they’re making the right choice.

Content Strategy

• Optimize the landing pages with clear, persuasive CTAs
• Compile customer reviews to build trust at the purchasing step
• Tailor your value propositions by industry, the use case, and the role in a company
• Create free trial pages and demo bookings to give users a first-hand experience with your product

Example of Content: ‘Trello vs. Slack —which is better for startups?’ and ‘How to organize your team workflow?’

4. Post Purchase— Retention Stage

Once a customer has converted, what’s next? Here, the goal is to keep your customers engaged and turn them into long-term advocates.

Content Strategy

• Use the community forums to share and encourage customers to share their insights.
• Provide tutorials, video guides, and screenshots to get the most out of your SaaS software.
• Create FAQ sections and a knowledge base to encourage self-service support
• Compile product updates and exclusive insights in an email newsletter

Example of Content: ‘5 features you haven’t tried yet’

Don’t have time to create SEO SaaS content for all customers’ stages?

Our SaaS content writing agency helps you to create high-impact content for all customer journeys to drive organic traffic, nurture leads, and convert prospects into paying customers.

SaaS Content Writing Pitfalls (and How to Dodge Them)

Below, we’ll dive into the common mistakes that hold your SaaS content back and how you should fix them:

An easy way to avoid these mistakes is to partner with professionals to create thought leadership content for your SaaS brand. Our team at TrioSEO has a decade of experience helping SaaS startups and established brands to build authority.

Connect with us to explore how we can create strategic content that drives your business forward.

Metrics to Track the Effectiveness of Your SaaS Content

So, you’ve crafted stellar SaaS content, but how do you gauge its impact? Monitoring the following key metrics will tell you how well your content connects with your audience and drives toward your business objectives:

1. Traffic Metrics

To discover which content captures your audience’s attention most and gain some insights on market penetration, check out your:

• Page Views: The total number of times visitors view your page — including repeated views — indicates how often that content is accessed and suggests popularity or interest.
  
• Unique Visitors: This number represents the people who visit your site, regardless of how many times they do it.

2. Engagement Metrics

Initial engagement and your site’s navigational appeal are critical for designing a simple and clear user journey that converts. Here are some metrics to track this appeal:

• Bounce Rate: Bounce rate is the percentage of visitors who leave your site after viewing only one page. Depending on the industry, it can oscillate from 26% to 70%, and it’s estimated at 48.24% in SaaS. Also, this number correlates to first-page Google rankings.
  
• Average Time on Page: This metric measures how long visitors spend on a page, indicating engagement. A higher average time suggests that your content is captivating. While the average time visitors spend per page across all industries is 54 seconds, the B2B industry has the highest value at 1.37 minutes.
  
• Pages per Session: The average number of pages a visitor views in a single session shows how effectively your content encourages visitors to explore more of your site. Page-per-session benchmarks show an average of 5 across all industries, with B2B at the low of 2 page views per session.

3. SEO Metrics

Want to keep your SEO health in check? Monitor the following metrics to track how your content ranks and if it organically draws in target users from search engines:

• Keyword Rankings: These rankings show your website’s position in search engine results for specific keywords. The higher your content appears in the SERP, the more visibility and organic traffic you get.
  
• Organic Search Traffic: This measures how many people land on your website each month from Google or other search engines. While this benchmark varies from one SaaS business to another, Gitnux says SEO brings SaaS businesses 14.3% leads from organic search.

4. Conversion Metrics

These metrics measure the direct impact of your content on your bottom line. Check out your:

• Conversion Rate: This percentage represents the number of visitors who take a desired action out of the total number of visitors, and it measures effectiveness in actions like signing up. A 5% conversion rate means 5 out of every 100 visitors complete that action.
  
• Lead Generation: This metric calculates the percentage of visitors that become leads (by giving you their contact info in response to your content) from the total number of visitors during a specific period. The above-mentioned Gintux source also says that SaaS businesses using content marketing report a lead generation growth of up to 400%.

5. Social Metrics

Social media metrics like the ones below indicate if your content resonates with the audience, engages them, and has viral potential:

• Shares and Likes: The number of times people like or share your content on social media indicates approval and the potential for viral spread.
  
• Comments: This metric counts the number of people who comment on your content, indicating engagement and interest. However, the best insights come from qualitative analysis, which looks at what people say about your content.

6. Email Metrics

Email is a vital direct communication strategy for your SaaS business. You want to guide it by looking at:

• Open Rate: The percentage of recipients who open your email out of the total number sent measures the initial appeal of your emails. Email provider Mailchimp reports an average open rate of 28.11% for software and web apps.
  
• Click-Through Rate (CTR): The percentage of email recipients who click on one or more links in an email indicates how effective your email is in encouraging recipients to act. Mailchimp’s report suggests that CTRs for software and web apps oscillate around 2.39%.

How to Choose a SaaS Content Writing Company

The SaaS writing company you’ll work with will dictate how effectively you convey your product’s value and engage your target audience.

Here are some steps and considerations to help you choose an SEO company:

1. Define Your Content Needs and Goals

You can’t tell which company can deliver on your content needs and SEO goals if you don’t know what those needs and goals are. That’s why the first step is to clarify your expectations.

Identify the types of content you need (e.g., blog posts, whitepapers) and what you aim to achieve (e.g., increase in organic traffic, lead generation). Remember these goals as you move on to the next step of checking out your options.

2. Look for Industry Expertise

To ensure the company understands your audience and can produce relevant, compelling content, check if it has proven experience:

• In your SaaS sector or specific niche
• Achieving the goals you’ve set for your content

3. Evaluate Their Portfolio and Case Studies

Review their work samples and case studies to assess the quality of their content and gauge their impact on similar businesses.

This assessment can also help you estimate their ability to meet your content objectives.

4. Assess Their SEO Competency

SEO plays a crucial role in the visibility and success of online content. Ensure the company has solid SEO skills and practices to optimize your content effectively.

5. Discuss Metrics and Reporting

Talk to the SaaS expert about which metrics they monitor and ask if they adapt their strategies based on data. Doing so proves they track progress and proactively seek ways to improve your content strategy to better reach your goals over time.

How to Make the Most of Your SaaS Content Writing Service

SaaS content writing expertise matters, but so does the process they have in place, how well and often they communicate with you, and how flexible they are to your suggestions and needs.

Here’s a streamlined approach to making the most of what you pay for:

• Work Together to Define Clear Objectives: Whether you want to enhance brand visibility, generate leads, or educate your audience about your SaaS offerings, clarity on your objectives will guide your content creation.
  
• Share Audience Insights to Elaborate Your Target Persona: The more detailed your audience persona, the more tailored and impactful your content can be. So, give your content team insights into your target audience’s needs, challenges, and behaviors.
  
• Embrace SEO Best Practices Instead of Demanding Shortcuts: The wrong SEO techniques could lead to search engines penalizing your website. That’s why you shouldn’t force or rush the optimization process; instead, let your agency focus on the best practices.

At TrioSEO, we have over ten years of experience in the field. Check out our article writing services to understand how our SaaS writers go about creating remarkable content that drives traffic organically.

• Foster Collaboration: Maintain open lines of communication with your content writing service. Regularly review content performance together, and be open to iterating on your strategy based on analytics and feedback.
  
• Be Open to Diversifying Your Content: Different formats cater to different preferences and can increase engagement. Experiment with content types (e.g., blogs, e-books, infographics, videos) to engage your audience at various stages of the buyer’s journey.

Frequently Asked Questions (FAQs)

Writing SaaS content requires continuous focus and optimization. To learn more, read this quick FAQ.

What Are the Key Elements of Effective SaaS Content?

Effective SaaS content is clear, concise, and customer-focused. It emphasizes the software’s benefits, uses persuasive CTAs, and is optimized for search engines to ensure visibility and engagement.

How Do SEO Practices Integrate With SaaS Content Writing?

A SaaS writer will always integrate SEO practices into their content by incorporating relevant keywords, optimizing meta descriptions and tags, and creating valuable content that addresses the target audience’s search intent.

What Mistakes Should Be Avoided in SaaS Content Writing?

Avoiding jargon-heavy language, neglecting SEO, or focusing too much on features instead of benefits are some of the worst SaaS SEO mistakes. Failing to address the target audience’s pain points and lacking a clear call to action can also diminish the effectiveness of SaaS content.

What Are the Best Practices for Writing SaaS Product Descriptions?

SaaS products are technical, but they still need descriptions in plain language that readers can quickly grasp. Highlight your SaaS product’s benefits and unique selling points in clear language, focusing on user efficiency and growth. Equally important, balance the SEO tech details with readability to engage and convert your target audience.

How Can Storytelling Be Used in SaaS Content to Engage Customers?

You can use storytelling in SaaS content to create relatable narratives that illustrate the software’s impact on real-world problems. This approach helps humanize your brand, build emotional connections, and effectively demonstrate the value and benefits of your SaaS product to the customer.

Can Content Writing Help Reduce SaaS Churn?

Absolutely!

Your SaaS customers can stop using your product if they don’t understand how to use your product, face a poor onboarding experience, face customer issues, or switch to a competitor.

You can create these types of content to reduce churn:

• Product update newsletters and live demos to keep your customers active
• Clear onboarding guides, explainer blogs, and incorporate screenshots to help users reach
• Detailed troubleshooting and an active community forum to help your clients resolve their issues quickly
• How-to guides, video demos, and knowledge-based resources to explain to your audience how to use your product

Should SaaS Companies Hire In-House or Freelance Content Writers?

To make it easy for you to choose between hiring in-house content writers or freelance writers, you should consider the pros and cons:

• In-house content writers might have a better understanding of the SaaS solution and the clients. Besides, they may have more control over the content creation process. 

However, they can struggle to bring a fresh perspective to the content and to scale it quickly.

• With freelance content writers, you can choose your ideal freelance writers as per your content requirements. You can also easily produce lots of content with access to a large pool of freelancers. You also have the flexibility to scale up and down depending on your content needs.

However, it’s challenging to find writers with in-depth subject knowledge, and outsourcing content writing can vary in cost depending on the writer’s expertise.

Considering SEO in-house vs. outsourcing? Check out our detailed guide: Keeping SEO In-House vs. Outsourcing.

Conclusion

Effective SaaS content writing is the key to educating, engaging, and converting your target audience. To master this craft, you need skills, strategy, and a deep understanding of SEO.

If you want to leverage these insights for your business, let TrioSEO be your guide. Our dedicated team is ready to help you nail content marketing and SEO, making your SaaS solution stand out.

Work with our SaaS SEO agency to boost organic traffic and drive more focused leads.

The post Ultimate Guide to Content Writing for SaaS – Gets More Leads and Sales appeared first on TrioSEO - B2B and SaaS SEO.

57% of B2B digital marketers view SEO as their most significant lead generator. With a powerful stat like that, it’s clear you need to ensure you’re doing everything right to fully unlock the power of SEO for your business.

Our ultimate SEO checklist can be your key to unlocking your business’s full potential. In this easy-to-follow resource, we’ll walk you through the essential steps to drive more traffic, improve rankings, and outshine competitors in the highly competitive SaaS market.

TL;DR – SaaS SEO Checklist

If you’re short on time, here’s a quick overview of the types of SEO checklists that we have covered in detail in this blog:

• Basic SaaS SEO
• Keyword Research
• On-Page SEO
• Content Optimization
• Technical SEO
• Off-Page SEO

However, if you’re ready to enhance your online presence immediately with effective SEO, connect with our team.

At TriSEO, we specialize in comprehensive SaaS SEO solutions, including audits, writing, analytics, and concise reporting. These solutions effortlessly boost traffic, sign-ups, and revenue.

What is SaaS SEO?

SaaS SEO is an essential strategy for enhancing the visibility of your SaaS website in search results. Its goal is to draw in targeted users interested in your software and convert them into loyal customers.

SaaS SEO adheres to standard SEO principles like keyword research, technical SEO, and link building, but with a SaaS-focused approach.

Here’s a quick rundown for better clarity:

• SaaS SEO goes beyond the basics, embracing content marketing, social media engagement, and user experience optimization for global prominence.
• As SaaS is usually subscription-based, SaaS SEO involves guiding users through each step of their purchase journey with tailored resources, such as ebooks, online customer reviews, and blog posts.
• SaaS companies typically have a global target audience, so SaaS SEO prioritizes broad outreach and avoids local SEO tactics.

In a nutshell, SaaS SEO prioritizes customer personas and solves their problems. Moreover, it emphasizes long-term solutions, prioritizing conversions and clicks.

Why Do You Need a SaaS SEO Checklist?

Picture this: Your SaaS products, sold through subscriptions, thrive in the digital landscape, with SaaS sales cycles averaging 41 days for new deals. For this reason, unlike quick consumer buys, the extended SaaS sales cycle requires a tailored SEO strategy.

It will help you guide prospective buyers through the funnel, offering information, comparisons, and social proof to help them make informed decisions.

The ultimate SaaS SEO checklist also guides your journey to:

• Develop tailored SaaS SEO strategies: Customize your SEO for on-page, technical, and link-building to stand out in the competitive market.
• Create a unique brand identity: Optimize your site to stand out in a challenging landscape.
• Build credibility: Implement effective SEO practices to enhance your domain authority and customer trust.
• Increase customer engagement: Provide high-quality content to foster long-term relationships and drive revenue.
• Implement multi-channel SEO: Maximize SEO across channels, drive traffic to high-converting pages, and cut Customer Acquisition Costs (CAC).

If your current strategy isn’t steering your SaaS business toward digital dominance, it might be time to consider what SaaS SEO mistakes you’re making.

If you’re ready to take the next step toward a more substantial online presence, contact our team immediately.

As a SaaS SEO agency, we’ll specialize in content writing, keyword research, and more to drive high-intent, relevant traffic to your website.

6-Point SaaS SEO Checklist

Long SaaS SEO checklists can be overwhelming when you want all the details in a simple, concise format. Our SaaS SEO checklist is your ideal shortcut for a quick, practical roadmap to boost your digital presence!

Continue reading.

1. Basic SaaS SEO Checklist

Before tackling a detailed SaaS SEO checklist, please familiarize yourself with its basics for smoother progress.

Use this simple checklist as a starting point and also a thorough audit:

• Google visibility: Ensure Google crawls and indexes your SaaS site for visibility and ranking.
• Meta tags and content optimization: Craft meta tags, headers, and content to improve search engine performance and relevance. Also, avoid duplicate content to improve search relevance.
• Off-page SEO: Develop an off-page SEO strategy for quality backlinks and a credible online presence.
• User experience: Design a user experience that boosts engagement, reduces bounce rates, and enhances customer satisfaction.
• KPIs: Implement analysis and monitoring of KPIs like traffic and conversions for refined SaaS SEO.

Now that you know the essentials, let’s explore a more detailed SaaS SEO checklist to ensure comprehensive website optimization.

2. SaaS Keyword Research Checklist

Keyword research helps accelerate your brand’s growth by identifying specific words your customers use at every stage, from discovering your brand to making a decision.

Here’s a keyword checklist to optimize results:

• Long-tail keywords: Go beyond generic terms; focus on specific, high-intent, long-tail keywords.
• Keyword tools: Use tools like SEMrush and Google Keyword Planner to get insight into search volume and difficulty.
• Voice search: Prioritize voice search with easily pronounceable keywords.
• Social media: Tap into audience questions and forum discussions for valuable keyword ideas.
• Industry trends: Stay up to date and monitor keyword performance.
• Continuous optimization: Adapt your strategy to keep relevant searches optimized as the industry evolves.

3. On-Page SEO Checklist

If your SaaS platform needs a visibility boost, try on-page optimization. By strategically tweaking your content, you can improve your website’s search ranking.

Here’s a checklist to help you:

• URLs: Keep URLs short, clear, and keyword-focused. Avoid numbers and hyphens in the primary domain, and align slugs with the page headers.
• Title tags: Optimize title tags with user-friendly keywords, keep meta descriptions concise, and include a call to action.
• Image format: Use relevant images named with the main keyword. Based on your needs, choose JPEG or PNG.
• Image compression: Compress images with tools like TinyPNG or WP Smush, and use descriptive alt tags to improve rankings.
• Table of contents: Add a clickable table of contents (where relevant) to enhance navigation.
• Overlapping keywords: Address keyword overlaps by creating new pages, finding fresh keywords, and avoiding page duplication. Utilize 301 redirects as needed.
• Keyword optimization: Place keywords strategically, aiming for 1%- 2% density; use them in H1s, H2s, the intro, the conclusion, and throughout the page.
• Content formatting: Use short paragraphs, H2s, and H3s for readability.

We get it; juggling the intricacies of on-page SEO can be overwhelming. At TrioSEO, we can make on-page SaaS SEO a breeze for you! Start with a free content audit and see what issues you could be facing.

4. Content Optimization Checklist

As your digital presence evolves, you should ensure your SaaS content is finely tuned to meet your audience’s ever-growing demands.

Use our quick and easy ultimate content SEO checklist for a seamless content makeover:

• SEO audit: Conduct an SEO audit to identify and prioritize content optimization areas.
• Keyword mapping: Emphasize keyword mapping and prioritization for effective optimization.
• Existing content: Optimize it with keyword research for quick gains.
• Keyword clustering: Compete in relevant keywords to showcase expertise and build industry authority.
• Outdated content: Curtail redundant or obsolete content to improve your website’s health and performance.
• Content pruning: Enhance visibility for new or high-performing pieces by strategically pruning content.

Use these points to streamline your SEO content audits, article writing, and performance tracking.

5. Technical SaaS SEO Checklist

Before we begin, remember that on-page SEO and technical SEO are different. Technical SEO is the backbone of your site, ensuring easy navigation for search engines and boosting visibility.

Pro tip: Use schema markup in technical SEO for complex SaaS topics to help search engines better understand your page, leading to more detailed results and more clicks.

Here’s a simplified landing page SEO checklist:

• Site audit: To crawl your site, use tools like Google Search Console, Screaming Frog, Lumar.io, or Ahrefs. Fix duplicate content, thin pages, and JavaScript-blocking navigation.
• Page load: Address 404 errors and fix slow page load times. You could leverage tools like Google PageSpeed Insights, which analyzes your website’s page speed and suggests ways to improve it.
• Site compatibility: Ensure site compatibility across all devices, including desktops, smartphones, and tablets.
• Sitemap: Have a sitemap.xml file for Google to understand your site structure.
• Crawl readiness: Maintain a robots.txt file to guide Google on what to crawl.
• Constant reviews: Regularly re-crawl your site to check changes and catch new issues.
• Site performance: Consistently manage critical issues (such as crawling, rendering, and indexing) for optimal site performance.

6. Off-Page SaaS SEO Checklist

Utilizing off-page SEO resources goes beyond your site and impacts search rankings. Simply put, it’s not just about backlinks; it’s a focused effort toward trust, reliability, and popularity.

When boosting your online presence, consider these factors for off-page SaaS SEO:

• Backlinks: Pitch for relevant posts and backlinks using Google searches or competitor profiles. Find articles listing top products in your niche and pitch for a backlink and exposure.
• Podcasts for backlinks: Get backlinks by being featured on podcasts – reach out, get interviewed, and secure a link.
• Influencer marketing: Build relationships with influencers and ask them to share your content or link to your site.
• Diverse content: Create diverse, valuable content such as infographics, images, and other visual content for long-term, high-quality backlinks.
• Broken links: Spot broken links, offer your content as a replacement, and earn a backlink.
• Competitor backlinks: Check competitors’ backlinks and reach out to those domains for potential link opportunities.

Off-page SaaS SEO doesn’t have to be daunting. With a strategic approach and consistent effort, you can significantly boost your brand’s authority and visibility across the web.

How to Audit an Existing SaaS SEO Plan

Already have an SEO strategy up and running? But have you checked if it’s actually delivering results? 

Auditing your existing SEO plan is essential for uncovering how your strategy is performing and where it is falling short. 

Here’s how to run an audit:

1. Start with Technical SEO

Your foundation needs to be strong. Use tools like Google Search Console (GSC) to uncover crawling issues, indexing errors, and performance bottlenecks. 

Look for:

• Pages blocked from indexing (robots.txt, no index tags, duplicates)
• Slow load times or core web vitals issues 
• Mobile usability problems 

Fixing these issues ensures search engines and users can access your content without friction.

2. Analyze Content and Keyword Fit

Your content should align with user intent and search demand. Start by using GSC’s Performance Report to identify high-impression, low-click pages, prime candidates for optimization.

Tweak:

• Page titles and meta descriptions for clarity and engagement
• Content to align with the searcher’s intent

Then, use Ahrefs or Semrush to run a competitive gap analysis. Identify valuable keywords that your competitors rank for, but you don’t, and plan content to close those gaps.

3. Evaluate Backlink Health 

Backlinks influence authority and rankings. Run a backlink audit to identify toxic domains to disavow, reclaim lost links, and uncover potential link-building opportunities from competitors’ referring domains.

Also, review your internal linking strategy. Ensure you are passing authority from high-traffic pages to strategic ones that actually need visibility.

4. Review On-Page Optimization

Ensure every page is optimized for both users and search engines. Use tools like Screaming Frog to spot:

• Missing or duplicate title tags
• Weak meta descriptions
• Poorly structured heading hierarchies

Additionally, implement the right schema markup for rich snippet eligibility. 

5. Measure What Matters

The success of SEO isn’t just measured by the increase in traffic but also by how it impacts your business. 

Track organic traffic, CTR, conversions, and engagement using GA4 and GSC. Pages with strong rankings but weak engagement or conversion may require updates to UX, messaging, or CTAs. 

Use behavior tools like Hotjar to understand user drop-off points and refine them accordingly.

Steps to Create a Scalable SaaS SEO Strategy

If you want to drive consistent, meaningful organic traffic, your strategy needs to be planned to attract the right audience, deliver measurable results over time, and do so cost-effectively.

Here’s how to create one:

Step 1: Set Your Goals and Define SEO KPIs

Without a clear goal about what you want to achieve through SEO, your strategy will never work. Goals serve as your guiding light, providing direction for your efforts, and KPIs help you measure your progress. 

Your goals should align with broader business objectives like:

• Increasing qualified inbound traffic
• Lowering customer acquisition costs
• Improving lead-to-sign ratio 

Once your goals are clear, define the KPIs that measure progress, such as organic traffic, rankings, conversion rates, retention, and, ultimately, revenue generated from search.

Step 2: Define Your Customer Personas 

More than search engines, SEO is now about people. Start with clear customer personas so your content can speak directly to the problems, language, and intent of your ideal buyers. 

Each persona should include information about demographics, psychographics, behaviors, pain points, and goals. You can gain this information using a combination of qualitative and quantitative research:

• Interviews with customers and sales teams
• Data from analytics tools 
• Audience segmentation tools

Once you have identified your personas, segment them by use case, company size, or buyer stage, and create content tailored to each. 

Step 3: Analyze Your SEO Competitors 

If someone else is ranking for the keywords you want, they’ve already done part of the work. Your job is to study them and do it better. 

Start by identifying your top SEO competitors, then perform a competitive analysis:

• Traffic and keyword overlap: What are they ranking for that you’re not?
• Content types: Are they focused on blogs, landing pages, templates, and product comparisons?
• Top-performing URLs: Which pages drive the most traffic, and why?
• Backlinks: Where are they earning authority, and where can you build?

Pay attention to content formats that perform well (such as guides, tools, and calculators) and identify gaps you can fill.

Step 4: Create a Scalable Content Framework 

Instead of chasing isolated keywords, build topic clusters around core SaaS themes, like “project collaboration,” “OKRs,” or “employee productivity”, and interlink pillar and supporting content. 

This structure:

• Helps users explore content logically
• Boosts internal linking and crawlability 
• Signals topical authority to search engines

Use CMS-friendly templates to speed up content production while maintaining consistency. 

Step 5: Prioritize Technical and Structural SEO Early

A scalable SEO strategy needs clean infrastructure. That means:

• Fast-loading, mobile-first pages
• Proper URL structures and internal linking 
• Programmatic SEO-ready CMS (for building out templated pages at scale)

Set up automated technical monitoring so you can stay focused on growth rather than constantly addressing fixes. 

Step 6: Operationalize SEO into Content and Product Teams

SEO should be integrated into your workflows, which means:

• Involving SEO insights in content ideation
• Educating the product marketing team on keyword intent 
• Aligning dev teams on SEO technical needs

Make SEO an integral part of growth decisions, not only as a marketing channel.

How to Use SaaS SEO Tools Effectively

SaaS SEO tools, when used intentionally, can be the best way to scale your business. 

Here’s how to use them strategically:

• Keyword research: Leverage keyword research tools like Ahrefs or Semrush to identify keywords that reflect the real problems your audience is trying to solve. In addition to search volume, you can analyze keyword difficulty, SERP features, and intent signals. Use filters and grouping features to segment keywords by funnel stage and content type.
• Track rankings: Use SEO tools to monitor how your content is performing for target keywords over time. Tools such as Ahrefs or Google Search Console can show which keywords are ranking and which aren’t. Focus on high-intent keywords and utilize that ranking data, along with engagement and conversion metrics, to make informed decisions. 
• Audit and optimize site health regularly: SEO tools can help you spot technical issues such as broken links, duplicate content, and slow-loading pages. Run regular audits and fix critical errors promptly to keep your site healthy. 
• Spy on competitors: Use SEO tools to spot content gaps or backlink opportunities you or your competitors haven’t tapped yet. Instead of copying, look for ways to improve or differentiate.
• Content optimization at scale: Leverage SEO tools to identify opportunities for improvement after publishing. Identify missing keywords, thin content, or weak headlines, and update regularly to stay aligned with evolving search intent and user behavior. 
• Monitor performance with the right metrics: Go beyond traffic and monitor metrics that matter, such as organic sign-ups, conversion rates, lead quality, and retention. Use analytics tools to uncover trends and insights that inform smarter content and SEO decisions over time.

Common SaaS SEO Mistakes That Kill Growth

SaaS SEO missteps can lead to lost rankings, reduced traffic, and missed opportunities. 

Let’s analyze some of the most common mistakes one can easily fall for:

Ignoring Search Intent

SaaS companies often target high-volume keywords without verifying that their content aligns with search intent. If it fails to answer what the audience is looking for, there will be drop-offs even before the reader reaches the CTA.

That’s why your content should align with what the user actually wants, not just what your product does. 

Also, ranking for a high-volume keyword term that doesn’t match your audience’s needs will drive traffic but not conversions. 

Optimizing for Features Instead of Problems 

Users don’t open their browsers to search for particular features; they search for solutions. Highlighting automation or technical specifications misses the real opportunity to address the pain points your audience is trying to solve.

Focus on keyword intent and tailor your content to speak to the user’s stage in the buying journey.

Overlooking On-Page SEO Fundamentals

Even today, it’s shockingly common to find SaaS pages with poor meta titles, missing alt tags, no internal linking, or duplicate metadata. 

Neglecting basic SEO, like proper tagging, crawlability, mobile responsiveness, and load speed, damages discoverability.

Publishing for Quantity, Not Quality 

Flooding your blog with low-value, repetitive content just to hit quotas hurts more than it helps. 

Google favors high-quality, insightful content that stands out, not rewritten versions of what’s already ranking.

Over-Reliance on One Keyword or Phrase

Stuffing pages with the same keyword limits reach and makes it look spammy. Instead, build topic clusters using keyword variations, long-tail phrases, and semantic alternatives. 

This helps Google understand the broader context and serves users who search in different ways.

Neglecting Non-Blog SEO Content

Many SaaS companies pour all their SEO efforts into blogs, while product pages, onboarding documents, and help centers are often left unoptimized or even set to noindex. 

Every page that users can visit must contain relevant content and be optimized for Google search engines. 

Frequently Asked Questions

Discover essential insights about a SaaS SEO checklist with this handy FAQ resource.

Is the SEO Checklist Different for Every Industry?

Yes, SEO checklists can vary across industries due to unique requirements and nuances specific to each target audience, content, and local optimization goals.

What is the Best Way to Know if My SEO Checklist is Working?

Here are a few indicators to show your SEO checklist is working:

• You clearly know what you want to achieve and how to measure progress.
• You know which keywords are best for your business.
• Your website looks great and works smoothly on all devices – laptops, smartphones, and tablets.
• After optimizing meta descriptions, headlines, and title tags, search engine users get more clicks and engagement.
• Your web content is original and reader-friendly, with ample white space, concise sentences and paragraphs, engaging images, and compelling headlines.
• On-page SEO and technical improvements have made your site faster, more secure, user-friendly, and easier to navigate.
• You have implemented off-page SEO, securing quality backlinks and expanding your online authority.

How Often Should You Update Your SaaS SEO Checklist?

Ideally, review and update your SaaS SEO checklist every 3 to 6 months. SEO algorithms evolve, competitors shift, and your product changes; therefore, your strategy must keep pace. 

Also, update it after major Google updates, site redesigns, or when launching new features or content types.

Conclusion

With our SaaS SEO checklist, you have the roadmap to increase traffic, enhance rankings, and stand out in the competitive SaaS market.

Remember that SaaS SEO isn’t just about search engine optimization; it’s about connecting with your audience, solving their problems, and guiding them through a personalized journey.

Also, you don’t have to go alone in your SaaS business journey. TrioSEO’s strategic support and expertise can help enhance your online presence with tangible results.

Why wait? Schedule a discovery call today, and let us create a customized solution for your unique SaaS needs.

The post (6-Part) SaaS SEO Checklist For Marketing Managers appeared first on TrioSEO - B2B and SaaS SEO.

While almost everyone understands the importance of search engine optimization for a better online presence, very few are using it effectively.

If your SEO approach isn’t delivering the expected results, you might be doing something wrong. Here are 18 SaaS SEO mistakes you must correct if you want your website to perform well. 

TL;DR – SaaS SEO Mistakes

With almost every aspect of our lives becoming digital, having an online presence for a business becomes mandatory to attract potential customers. While the urge to perfect your website is understandable, a lack of SEO expertise can lead to mistakes that can make or break your website’s growth.

Among such issues, here are the 18 most common SaaS SEO mistakes (we’ll discuss in detail later in the article):

1. Not understanding the user’s search intent
2. Focusing too much on one keyword or phrase
3. Relying on free keyword research tools
4. Optimizing for features and not issues 
5. Focusing too much on the look and less on SEO 
6. Not covering SEO basics for all the pages 
7. Forgetting about the world existing outside of your website
8. Paying for links for your website 
9. Practicing unnatural linking
10. Creating too many pages 
11. Using a Flash website 
12. Not using the customer-first approach
13. Delivering only quantity over quality 
14. Forgetting everything on your website is content
15. Not using data to build content
16. Not tracking behavior from the first click to conversion 
17. Forgetting to conduct regular audit sessions
18. Having multiple Google tracking codes

You can take your time to detect and resolve all these issues on your website, or you can get assistance from a team of professionals. 

Work with a trusted SaaS SEO agency like TrioSEO and witness how our expertise will get you better rankings and higher conversions. 

Why is SEO Important for SaaS Businesses?

As a SaaS business owner, you depend heavily on your website to showcase your product’s use cases, features, USP, and other aspects. SEO can help you effectively reach and attract the target audience to your website. 

This, in turn, increases conversion rates and builds trust and loyalty. Since SEO isn’t as costly as paid promotions, it also reduces customer acquisition expenses. 

Apart from offering direct results, SEO also improves your website’s Core Web Vitals score, which ensures better ranking for your sponsored ads as well. 

How is SEO for SaaS Different?

There are two key differences between SEO for SaaS and general search engine optimization efforts. 

1. It is “Personas and Problem” Centric

SaaS users are usually working professionals with little to no time to spare. Hence, SEO focuses on the problems faced by the target audience and how the SaaS product can resolve them. 

2. It Focuses more on “Conversion than Traffic” 

A massive influx of traffic does not always equate to conversions. To drive more conversions, you need to attract targeted visitors who are interested in your SaaS product. This is because it is not a one-time product you are trying to sell, but a long-term solution that relies heavily on sign-ups, bookings, etc.

If you want to generate targeted traffic and get quality leads, you need SEO assistance from experts who understand the industry inside out. TrioSEO is a SaaS SEO agency with industry-specific knowledge that can help you grow organically. Work with us and discover how you can effortlessly improve your website’s performance. 

How to Align SEO Strategy with SaaS Buyer Journey

SaaS buyers don’t buy your product impulsively. They move through a journey, from recognizing a problem to actively searching for solutions and finally making a purchase decision. 

Aligning your content with the buyer journey ensures you’re visible at every step, builds trust and credibility, and enhances conversions. 

Here’s how to align your SEO efforts with each stage:

1. Awareness Stage

At this stage, users are just realizing they have a problem; they’re not looking for your product yet, but for some answers. 

Instead of jumping in with product-heavy content, use broad, educational keywords that speak to their needs or frustrations.

Here’s what works at this stage:

• Informational blog posts
• Infographics and industry trend reports to build thought leadership
• How-to guides and whitepapers that clarify the root of common challenges

At this stage, you’re not selling; you’re just building trust.

2. Consideration Stage

Now, users are exploring ways to solve their problems. It’s time to introduce your product as a viable option. At this stage, solution-aware keywords work best. 

Content types to focus on include:

• In-depth product comparisons
• Solution-oriented blog posts (e.g., “Top 5 platforms for improving team workflow”)
• Webinars, videos, or expert guides that dive into your product’s use cases
• Case studies that show how real customers solved their problems with your tool

This is where you use product-led SEO. You can highlight how your product fits into the solution without making the content feel like an ad.

3. Decision Stage 

Here, your buyer is ready to act. They just need a reason to pick you over others. This is the time for branded and product-specific keywords. 

What works at this stage:

• Comparison posts that highlight what sets you apart 

• Product pages with clear benefits and CTAs

• Customer testimonials and case studies
• Demos, free trials, or 1:1 consultations 

Show real results, social proof, and clear differentiation that will drive the final conversion.

4. Retention and Advocacy 

In SaaS, making a sale isn’t the end of the journey; it’s the beginning of a relationship. To reduce churn and build long-term loyalty, your SEO and content strategy should continue even after the customer signs up.

Focus on:

• Email drip campaigns with helpful tips
• Product update blogs and feature walkthroughs
• In-depth how-to articles and tutorials to support adoption
• NPS surveys to collect feedback and generate insights 
• Customer spotlight content to celebrate user success

If you’re confused about which content type to focus on at what stage, you can take help from a SaaS content writing firm. 

Most Common SaaS SEO Mistakes and Ways to Avoid Them

With numerous resources available, most people have a basic idea of how SEO works. However, due to a lack of practical experience, they might not be able to implement the knowledge they have gained online accurately. 

If you are not seeing your desired results from your SEO approaches, you might be making one or more of the following mistakes: 

Keyword Research Mistakes

Some common mistakes associated with keyword research are:

1. Not Understanding the User’s Search Intent

User search intent is the key to creating compelling content. When researching keywords, consider what your users want when searching for those phrases. 

Additionally, instead of simply listing high-volume keywords, use those related to your product. It will ensure your audience doesn’t click out immediately after being disappointed by what they see.

2. Focusing too Much on One Keyword or Phrase

Not everyone uses the same terms to describe something, especially in a global market where different cultures use different words for the same thing. 

Instead of focusing on just one phrase or keyword, create a list of terms that convey the same core idea and write SaaS content around them. 

3. Relying on Free Keyword Research Tools

Many people rely on free tools for keyword research. Although it’s tempting to use free tools, they may sometimes provide incomplete data. 

Hence, it is best to use paid tools that provide more accurate and comprehensive data. Moreover, it’s even better to have an expert oversee the entire process, as it’s critical to your growth.

On-Page SEO Mistakes

The most common on-page SaaS SEO mistakes are as follows:

4. Optimizing for Features and Not Issues 

As discussed earlier, as a SaaS company, you’re trying to sell a long-term solution instead of a one-time product. Hence, simply letting one know about its features would not be enough. 

You must also let your audience know how your SaaS product will effectively solve their problems. 

5. Focusing too Much on the Look and Less on SEO 

Although your website’s user experience plays a big role in the SaaS market, it’s not everything. The algorithms cannot see your website. Instead, they rely on tags, signals, links, and other optimization efforts to determine its content and legitimacy. 

Hence, focus equally, if not more, on optimizing your website while adding attractive visual elements. 

6. Not Covering SEO Basics for All the Pages 

Another aspect of SEO best practices is optimizing all the pages of your website. Note that the crawl bots will eventually crawl every page on your sitemap, and this negligence will only lead to a drop in your SERP rankings. 

Moreover, as it is a SaaS website, your visitors will navigate through all the pages to better understand your products and services. Proper optimization can ensure a clear customer flow, which can, in turn, lead to successful conversions.

So, use a SaaS SEO checklist to ensure all pages are optimized, and make changes if needed. 

Off-Page SEO Mistakes

These are the mistakes website owners usually make when optimizing their SaaS websites:

7. Forgetting About the World Existing Outside of Your Website

You may often fall into the trap of obsessing only over your website and its every minute detail. However, in the pursuit of on-page SEO perfection, you should not forget its equally important counterpart: off-page SEO. 

You must consider crucial aspects like:

• Influencer marketing: Enables you to collaborate with people who have a huge social media following to promote your brand among their followers.
• Brand mentions: Boosts your company’s online reputation by getting mentions in reviews, educational content, news articles, and more.
• Social signals: Gives you feedback in the form of likes, shares, retweets, comments, etc., on social media channels like Facebook, YouTube, Twitter, and others.
• Guest posting: Lets you write blogs for similar companies in your industry to draw traffic back to your blog or site.
• Posting on forums: Allows you to answer queries and share your thoughts on topics related to your company and industry, establishing your brand’s presence and authority in that domain.
• Backlinks: Lets you acquire links to your website from other high-quality domains, improving your search engine visibility. 

8. Paying for Links for Your Website

Building backlinks has been heavily scrutinized by Google, as many website owners tend to purchase links from other websites. Although you might see instant growth from such practices, if Google discovers you have purchased links, it might blacklist your site permanently. 

Hence, do not rely on such tactics; instead, make your content so information-packed that other websites can’t help but link to your content.

9. Practicing Unnatural Linking

Unnatural backlinks are from sites that have nothing to do with your niche industry, and they are a big ‘No’ for Google. Always ensure your backlinks go naturally with the content and seem like they belong there. 

Not everyone with a website knows how to create information-rich content that both Google Algorithms and your target audience would like. Thus, companies rely on professional content creation services to ensure optimum results. 

Technical SEO Mistakes

Technical SEO mistakes that website owners might make include:

10. Creating too Many Pages 

Although many say having a large number of web pages is good, we beg to differ. Creating too many pages may eventually lead to pages competing against each other (called keyword cannibalism). 

Do not weigh your website down. Only have pages that are absolutely necessary for your website to function correctly. 

11. Using a Flash Website 

Flash is a platform for creating vector animations for web pages. However, Flash websites are not very friendly and can pose major security issues. Hence, we advise you not to create one. Even search engines cannot read them, which makes them extremely counterproductive. 

Instead, focus on optimizing your website for mobile phones with proper SEO guidance.

12. Not Using the Customer-First Approach

Remember: Google’s primary goal is to ensure exceptional user experiences. Even though technical SEO best practices are essential, they should not compromise your site’s user experience. 

Therefore, make sure you use keywords naturally and do not choose optimization tactics over customer satisfaction. 

Content Marketing Mistakes

The most commonly made content marketing mistakes are:

13. Delivering Quantity Over Quality 

You might think publishing a lot of content would mean you would reach a wider audience. However, if none of your pages rank high enough, your website will never receive the attention it deserves. 

So, post high-value content by following proper SEO practices and using effective keywords. This way, you will improve your chances of ranking high for your targeted SERP pages and reaching your audience. 

Leverage our article writing services to establish authority in the SaaS industry, nurture your visitors, and increase your conversions organically. 

14. Forgetting Everything on Your Website is Content

A big mistake most website owners make is only considering certain parts of a website, like blogs, for optimization. However, every page on your sitemap holds the potential to rank if framed correctly. 

Moreover, proper optimization would also increase the dwell time of all your web pages, resulting in better ranking. 

15. Not Using Data to Build Content

When business owners handle their websites, they tend to become biased toward the topics they publish content on. You cannot post content only about what you like or what you think people would like. 

While brainstorming ideas initially is fine, to see long-term progress, you should use data to decide on blog and article topics. See what your audience already gravitates towards, and create more content based on that to improve traction.

Analytics and Tracking Mistakes

Common analytics and tracking mistakes that website owners make are:

16. Not Tracking Behavior from First Click to Conversion 

You can learn a lot from how your traffic reaches the final “check-out point “after entering your website. Not tracking this would mean you are missing out on understanding what works for your target audience. 

Check these pathways regularly and ensure the pages your audience frequents are always in the best condition.

17. Forgetting to Conduct Regular Audit Sessions

A well-developed website requires many plugins and other technical features. These can also cause unnecessary issues. A common mistake is failing to conduct regular audits that can quickly identify these issues.

Moreover, even when the technical aspects are in pristine condition, you might still have data that needs updating. 

For example, stats about the number of internet users change almost every year. If you do not edit your content, Google will think it is outdated. 

With regular audit sessions, you can catch such issues early and ensure your site is always in perfect condition and up to date.

18. Having Multiple Google Tracking Codes 

Google Analytics provides a small snippet of code that you need to add to your website’s HTML so that Google can track its progress.

Having multiple tracking codes can lead to data overreporting. Incorrect data will lead you to inaccurately assess your site’s performance. Hence, we recommend using only one Google tracking code per domain.

How to Structure an SEO Team for SaaS Growth

If you want sustainable SaaS growth, you can’t rely on random blog posts and occasional keyword wins. You need a team that understands how organic traffic powers pipeline and conversions.

But hiring “just an SEO” isn’t enough.

You will need the following members on your SaaS SEO team for real impact:

• SEO Strategist: They connect the dots between content, search demand, and business goals. Their responsibilities include keyword research and strategy, content mapping, creating an SEO roadmap aligned with the SaaS funnel, and cross-team coordination.

• Content Marketer/SEO Writer: They understand the product, speak your ICP’s language, and write content that ranks and converts. They also help create a SERP-focused content strategy.

• Technical SEO Specialist: The technical SEO specialist ensures your site’s performance supports your visibility. Key responsibilities include maintaining site speed, crawlability, and core web vitals; providing structured data and ensuring indexing; conducting SEO audits; and taking corrective measures.
• Link Building/Outreach Specialist: This role is all about building relevant, ethical, and high-authority links that boost ranking without shady shortcuts. They reach out to industry blogs and publications, do digital PR campaigns, and conduct backlink quality analysis.
• Data Analyst: If your budget allows, a data analyst can help you move from “we think it’s working” to “we know what’s working.” They monitor performance and attribute funnels for organic leads and regularly run A/B testing on content changes.

The Role of AI in Identifying SaaS SEO Mistakes 

Between monitoring rankings, content analysis, auditing technical errors, and understanding user behavior, even the best marketers can miss something. That’s where you can utilize AI to your advantage. 

AI tools help uncover blind spots in your SEO strategy more quickly and accurately. Where search intent and technical performance directly impact conversions, achieving speed and precision becomes necessary.

Here’s how AI helps SaaS companies identify SEO mistakes:

• Keyword intent mismatch detection: AI can analyze the search intent behind your target keywords and compare it with your actual page content. If you’re targeting TOFU keywords but delivering BOFU content, AI tools can flag it.

• Content quality and redundancy audits: AI models can detect thin content, duplicate messaging, and outdated assets at scale, something that is hard to do manually across dozens or hundreds of blog posts.

• Predictive performance analysis: By learning from traffic patterns, bounce rates, and SERP behavior, AI can predict which content pieces are likely to underperform before they even go live.

• Backlink profile analysis: AI-powered link analysis tools can evaluate your backlink profile for toxic domains, unnatural anchor text, or irrelevant sources, helping you avoid Google penalties before they happen.
• Technical SEO monitoring: From identifying crawl errors to monitoring site speed and core web vitals, AI SEO platforms can alert you to technical issues that hurt performance in real-time. 

How to Recover From a Major SaaS SEO Setback

SEO setbacks, such as sudden ranking drops, traffic loss, or unexplained conversion dips, can feel daunting. SaaS SEO recovery is possible and often leads to a stronger, more resilient strategy. 

Here’s how you can recover:

1. Start with a thorough SEO audit: Before making random changes, figure out what broke. Audit your site’s structure, content, and backlinks. Look for technical errors, outdated content, or signs of algorithmic penalties. This step helps you separate symptoms from root causes.
2. Fix technical weak spots: Your website’s backend plays a bigger role than you might think. Make sure your site loads quickly, works smoothly on mobile devices, and is secure. Also, double-check crawlability because if Google can’t access your content, it won’t rank.
3. Refresh or remove underperforming content: Old or irrelevant content can drag down your domain’s overall performance. Update blog posts with new insights and accurate data. If it can’t be saved, consider merging or removing it. 
4. Clean up your backlink profile: Toxic or spammy links can hurt your credibility. Use backlink analysis tools to identify and disavow harmful links. Then, shift focus to earning high-quality links from trusted sources.
5. Leverage quick SEO wins: While you’re fixing the big stuff, small improvements can speed up recovery. Re-optimize your top blog posts, improve a few key meta titles, and get old brand mentions linked back to your site.
6. Track progress and adapt: SEO recovery takes time. Use analytics to track rankings, traffic, and engagement. If something’s working, double down; if not, then pivot. Regular check-ins keep you aligned and moving forward.

Still stuck? 

A fresh set of eyes can uncover what you might have missed. Partner with TrioSEO, our SaaS-focused SEO agency, to ensure your recovery is strategic, scalable, and tailored for growth.

Book an SEO strategy call today!

Frequently Asked Questions

Before we wrap up, let’s answer some of the most frequently asked questions about SaaS SEO mistakes:

How Can Duplicate Content Affect SaaS SEO Performance?

If you post duplicate content on your website, Google will rank the one it deems most appropriate. However, that might not be the page you intend your audience to visit. This can lead to a poor user experience, in turn resulting in lower conversions. 

Keeping track of all the pages you publish can get overwhelming. Hence, to prevent your site from posting duplicate content and garner better traffic, entrust your content creation to TrioSEO and let us take the burden off your shoulders.

What Are the Consequences of Neglecting Local SEO for SaaS Companies?

Although SaaS companies lack physical storefronts, neglecting local SEO can lead to poor visibility. Consequently, your target audience will question your business’s legitimacy and find it difficult to trust you. Moreover, without local SEO, you will not rank for “near me” keywords, and you will lose potential customers in your area. 

What Impact Does Slow Site Speed Have on SaaS SEO?

Slow site speed can lead to a higher bounce rate and lower conversion rates. Since site speed is a big deciding factor in Google’s Core Web Vitals, a slow speed will also lower your site’s SERP ranking. 

Why is Lack of Quality Content a Critical SEO Mistake for SaaS?

Since most SaaS products tend to be subscription-based, your customers will keep coming back for more insights, to understand how to use your product, or to resolve queries. Low-quality content can affect user experience and drive them away. Here’s why:

• If your readers aren’t satisfied with your content, you won’t establish topical authority for your website, hindering organic traffic growth.
• Low-quality content will also limit your site’s ability to get high-authority backlinks.

To avoid this crucial mistake, hire TrioSEO for high-quality content production. You can then focus on other business aspects while we grow your website.

How Can Ineffective Link-Building Strategies Damage SaaS SEO?

Ineffective link building can lead to search engine penalties if it fails to comply with their guidelines. Moreover, such links do not point to credible sources, which reduces your audience’s trust in your site.

What Tools Help Detect SaaS SEO Mistakes Early?

Detecting SEO issues early can save your SaaS website from major setbacks. Fortunately, there are several reliable tools that help you catch problems before they impact rankings:

• Google Search Console: Flags indexing errors, keyword drops, and mobile issues.
• Ahrefs / Semrush: Uncovers broken links, toxic backlinks, and low-performing content.
• Screaming Frog: Scans for technical issues like duplicate content and crawl errors.
• PageSpeed Insights: Highlights speed and core web vital problems.
• Hotjar / Clarity: Reveals user behavior and friction points through heatmaps and session recordings.

Don’t rely on just one tool. A layered approach gives you a fuller picture of where things might be going wrong.

How Does User Experience Influence SaaS SEO Performance?

User experience and SEO are more connected than you might realize, especially for SaaS, where trust and ease of use are critical. UX directly impacts SEO by affecting how users interact with your site:

• Faster sites reduce bounce rates and improve rankings.
• Mobile-friendly design enhances visibility.
• Clear navigation helps users and search engines find content.
• Engaging layouts and readable content keep users on the page longer.

A positive user experience leads to longer sessions, more engagement, and higher conversion rates, all of which send strong quality signals to search engines. 

Conclusion

While SEO plays a crucial role in every website’s pursuit of excellence, it is especially important for industries like SaaS that lack a physical product.

Since there are so many resources available in the market, you might get confused and make certain SEO mistakes without even understanding their impact. Use this blog to ensure you don’t make these mistakes and have an error-free and well-optimized website.

Want to avoid the mistakes but don’t have enough time for a thorough check?

We’ve got your back. At TrioSEO, we conduct thorough audits and keyword research, craft compelling optimized content, and offer detailed analytics and reports.

The post 18 Common SaaS SEO Mistakes to Correct Immediately appeared first on TrioSEO - B2B and SaaS SEO.

Steven shared some great insights about how SEO is changing, not just because of new tools like AI, but because it’s becoming more about understanding the bigger business picture. Drawing from his experience building and selling companies, he talked about how SEO teams need to think like entrepreneurs to really make a difference. He also highlighted how important it is for agencies to work closely with clients and be a true part of their teams.

Whether you’re an SEO pro or a business leader looking to improve your organic search, Steven’s straightforward advice and practical perspective offer plenty to think about.

Below you’ll find the full transcript of the episode so you can read through the conversation whenever you want.

Know Your Speaker

Jeremy Rivera: Hello, I’m Jeremy Rivera, your Unscripted SEO Podcast host. I’m here with Steven Schneider, who’s going to give himself a killer introduction focusing on why we should trust him and what’s the most interesting thing he’s been working on this week.

Steven Schneider: Wow, what a great way to jump into it. I’ve been doing SEO for about 10 years. I got my introduction way back in college, building micro affiliate sites back in kind of the Amazon heydays. My first company, which I started in college, scaled to about 40 sites and published like three to 400 articles a month in the affiliate landscape. Scaled that to 1.4 million ARR. And that was kind of like my quick and dirty internship into SEO, I guess you can call it that.

Nowadays, I help B2B and SaaS CMOs leverage the same strategies that I’ve been employing in my own businesses and sites, and my partners have been leveraging the same thing for their own portfolio of companies. So, it’s a very entrepreneurial mindset when it comes to a bunch of the stuff that we’re working on nowadays.

And yeah, one exciting thing that I’ve been working on is creating a system that focuses on how calculators and digital assets like quizzes can be used in SEO to drive more meaningful inbound leads and traffic to businesses through SEO.

The Value of Digital Assets

Jeremy Rivera: I think that makes sense. I was working with a brand, Specialty Design Build, like two weeks ago, and they’re like, yeah, we got plenty of calculators and tools on our site. And I went to the page, and it was like, how much does adding a renovation to your house add to, you know, what’s the value? And I tried typing it in, and it basically said that I was going to make a million dollars by adding a single room to my building. And kind of pointed out to them that it’s been doing it wrong.

All I needed to do was add 250 square feet to my house, and I could make up, you know, $200,000. [Which is obviously wrong].

The lesson/factor of these digital assets is paying attention to the output and making sure that if you’re providing a free tool to the community or to your prospects that it’s not going to end up embarrassing you.

Steven Schneider: Yeah, that’s kind of the goal, too. I mean, we’ve been building a calculator for a client of ours who’s in the cost segregation space, and it’s been a two or three-month construction. I mean, it’s not like we’re spinning these things out in 20 minutes via ChatGPT and lovable.dev. I mean, it’s a very calculated process, and making sure that quality remains the priority. Cause kind of like what you saw, if the calculator doesn’t have any validity to it or any real use case, then there’s no trust.

Jeremy Rivera: Yeah, and I think it’s interesting to think about these particular use cases in SEO because we are losing one quiver or several arrows in the quiver of, “let’s just write blog content,” “let’s just do the top of funnel stuff,” and do all of that stuff up there, instead of turning your eye to, “what are the unique value propositions of my business?”

You know, like, if [you have a business where] you’re doing something hands-on with your home, whether you’re doing painting or whether you’re putting in handrails, you have to think about what are those questions that your potential audience are going to have, and answer them more thoroughly, in unique different ways.

So, I like the idea of calculator assets. What are some of the pitfalls or danger areas that you have to be aware of when you go down that route, aside from the accuracy of the tool?

Steven Schneider: Yeah, accuracy is a big one. I think also important is the realism of “can a client rank for this keyword,” and can their users actually find value in the calculator? Because, you know, there are tons of calculator keywords out there. Some of them are very, very easy to rank for. Others are not. And so, if we are going to build something for a client, does it actually make sense at the end of the day? Like, if a finance company is not going to rank for EBITDA calculator or credit card points calculator, there’s no point.

So, I think it really just has to match when it comes to who the client is, what the asset is that we’re creating, and how those two actually live in unison.

Jeremy Rivera: So what you’re saying is you need to make a [keyword] calculator and release it, to analyze if the calculator keywords are worth targeting.

Steven Schneider: Exactly. That’s the only way to do it.

100%, I mean, you took the words out of my mouth. Everything should be backed by keyword data. I would say that creating a calculator just for the sake of it probably doesn’t have as much value unless there’s, you know, a thousand monthly searches tied to it.

Like we have another client who does mergers and acquisitions and they have a valuation calculator for their stuff. It’s one of the best valuation calculators, currently ranking top three or top five for that. And they came to us and they said, “Hey, we have this calculator. It crushes. Just give us as much traffic as possible.” So that was kind of like where we first started to see these sort of things come to life.

And then we have another client who has a similar process, but kind of in the law space where they do settlement tax calculators and stuff like that. So we’re starting to see this trend through our clients kind of accidentally. And we’re like, “I think there’s something here. Let’s actually start with a keyword first, make the asset, and then use content to drive awareness to it.”

Jeremy Rivera: So, I should tell these Atlanta law office guys, “Hey, we should look at potential calculators to put onto the site as a class of assets.” Is that what you’re saying?

Steven Schneider: Yeah, I think that if it makes sense for their ICP, a hundred percent, I mean, it’s such a great way to bring more leads in and actually deliver value. And then you can set up a nurture sequence on the backend that could potentially give them a three to five-day drip, or, you know, that’s connected to the sales team.

The Importance of Multi-channel SEO

Jeremy Rivera: See, that’s the ticket. That’s what I’ve been talking to Michael McDougald, of Right Think Agency.

We need to, as SEOs, be ready and willing and pushing towards multi-channel. And so it’s about developing a class of tool, a tool that you can then shop back to that email list that you developed by launching another asset previously. Then, also doing that next step of probably putting out social ads or finding a way to drive additional subscriptions based off it. 

Use this calculator > capture those emails with that calculator > have a follow-up process that’s going to turn that into leads.

We can’t rely on Google alone anymore to be our sole traffic provider. It’s just suicide.

Steven Schneider: Yeah, I mean, that’s the secret sauce there. It’s like you exchange email in trade for the full report, or whatever they actually need. I think you should still give them the answer, but I also feel like there are other ways to gatekeep some of that information. Maybe it’s just the input or just the output, and then whatever gets sent to email is more or less an added value proposition that they can feed off of.

Jeremy Rivera: Yeah, it’s like don’t gatekeep the answer. Give them the answer. But give them the option of gated content, you know, cause I know I’m forgetful. So, even just like, you know, a reminder – get a reminder on this. Or, you know, thinking about what the next step is.

This was something that you should be doing with your services anyway – clearly defining, “what are the steps for somebody to make that purchase?”
What are the decision-making steps?

It’s like if you’ve got an asphalt company, you need to have an idea of how big your driveway is and also have an idea of exactly how damaged it is because those are also questions that you have to know.

Is it already asphalt, or is it part pavement that’s going to need to be torn up? I didn’t know that before I got a quote for my driveway. And people aren’t going to know that unless they’re so focused on it. Well, I might not know what an asphalt contractor is or what the exact process is.

So, as SEOs, let’s try to be explanatory. Go back to basics. Like I was talking with Matt Brooks, the SEO Tarik of let’s have this view of our services and explaining them, not insultingly, but actually describing them thoroughly.

Steven Schneider: Yeah, well, a hundred percent. I think the other thing, too, is that many people who work with SEOs think that it’s their magic solution to more leads. And in many cases it is, but if their website looks like it was built in 2004, I can’t help that. I’m not a magic maker when it comes to conversion.

And so I think that part of our job as SEOs, as the game is evolving, has to be this evolution of how we give customers and visitors value, and thinking a couple of steps ahead because our clients are busy. They don’t have that hat on to think about. Their job is to hire us, and we figure out the rest. And so if AI is changing the game and SEO is just changing in general, like how do we kind of start to think outside the box to really ensure that quality doesn’t slip?

Interconnected Teams

Jeremy Rivera: I think it’s also being a little bit more proactive as an SEO and not just taking it on the chin of like, okay, I’m going to go off and do keyword research. But [it’s also about] pushing back and saying, okay, I’m going to be part of your business.

If I’m going to be helping you, I need to understand you. What is your sales process? How many sales guys do you have? It’s just a girl at the front desk who isn’t very trained? Or do you send all of your calls or good leads to Joe, who is always the killer closer? You’ve got to understand what happens after that person clicks ‘submit,’ clicks in email, or clicks to call. What exactly is that end backend process of following up on this stuff?

There was a horrendous stat. And I wish I had kept the source of it. Somebody did, they spent a couple of weeks tracking contact forms from local business sites, and 80% of form submissions on local service sites got zero response. And it was something like 1% actually responded on the same day. And even a fraction of that responded within an hour. And that’s just horrendous. I was thinking of suggesting to my friends at Lead Truffle that they should do an official study and release it.

Steven Schneider: Yeah, it’s crazy. It’s brutal. Yeah, that’d be great. I’d love to see that too. I think that, and that’s kind of the ongoing meme nowadays, I think in B2B the sales process is so wonky in some industries and websites, too. 

Like, there’s such a disconnect between teams that when an SEO comes in, we can bring you all the traffic in the world. But if all the other pieces of the puzzle are disjointed, it’s like we almost need to get back to square one and fix the foundation at that rate.

Challenging Niches

Jeremy Rivera: What’s the most challenging niche that you’ve worked in so far when it comes to SEO?

Steven Schneider: That’s a good one. I would say finance is always tough because if we don’t have a finance writer, it’s just impossible to try and, you know, bring that knowledge to the table. Same thing with health. We worked with a couple of them in the peptides space, with all the evolving kind of boom around peptides. And that’s really scientific. Like it’s just, you have to have somebody who understands that, you can’t really BS your way through a peptides article. I mean, anything that’s in your money, your lifestyle niche is always going to be super complex.

Jeremy Rivera: Okay, okay. So your money, your life. I was just talking about this again with McDougal. We just had this long conversation. So I’m interested in your take on it. Because we were looking back, your money and your life.

One of the biggest changes around that, of course, was the announcement of EEAT. But before that was the Medic update. And, you know, we have our own personal example of where we were. I worked with and did consulting with Dr. Axe, who was a huge chiropractor guy, and he was putting out legendary content, like he hired the team from Gantt. They had to cite like 10 scientific studies, and it’s like a 10,000 word article, and it was ranking and killing it. Then, overnight, the medic comes out. I shit you not a Healthline article with one paragraph replaced his magnum opus article that was 10,000 words long and had tons of links.

And so we were looking at what we know – Google put its thumb on the scale. How do you think that is? Because I have my own pet. We have our own pet theory of what’s the easiest, cheapest, quickest signal that Google could have changed to spike the ball when it comes to ‘your money, your life’ sites to bias towards those medical, truly medical sites like Healthline.

Steven Schneider: WebMD, et cetera, yeah. There’s one small name out there. Yeah, I think that they have to almost use brand recognition as a bigger umbrella definition or category weight in some term. Like this guy that you just mentioned, Dr. X, is probably a very well-known, very, very sharp guy. I’ve never heard of him, but I’ve heard of WebMD. So it’s almost like an appeal to the masses, and let the number of agreed yeses define the health space. If that makes sense, like someone could actually put in the work and do all the research and do all that sort of stuff. But we almost have to use branding as a social weight of trust to some degree.

And I think that that’s how Google looks at it in terms of those bigger conglomerate brands. It’s like WebMD, you trust the brand, you know the brand. Understand that. I think it’s just an easy, safe fallback for them when it comes to protecting their downside and user risk in that health space.

Jeremy Rivera: I think that dovetails with where we were going. We were looking at two concepts. One was that there’s a trust rank algorithm in addition to the page rank algorithm.

There’s a flow of trust from particular sites. So it’s like distance to speed. So if you are Dr. Axe and you’re a chiropractor, you know, yes, you may have a link from news articles. You probably have a very good backlink team, but most of those sites aren’t universities. Most of those sites aren’t hospitals. Most of those sites aren’t government-affiliated.

So our theory is that it was trust rank slash distance to speed in the medical niche. Like within the vector of this ‘your money your life’ of health and wellness, how far are you from those sites? Also, do you have a ton of those links? Obviously, you know WebMD and Mayoclinic have a lot more links from other sites because it’s repeating mainstream medical practice as opposed to the benefits of ashwagandha root, which you know, like they exist.

Steven Schneider: It’s also kind of an echo, like an echo chamber in a way for those things. They kind of all feed off each other. They all reinforce each other, too. It’s kind of like a flywheel within that niche or expertise of trust because I think that the more WebMD is used, the more Healthline is used, which just builds an association between who the top players are and if it is ranking.

At the same time, I think that those brands—I’m not saying that Dr. Axe doesn’t have a reputation to protect—put a lot of time, money, and resources into ensuring that every single piece of content is a hundred percent dialed in.

SEO and ChatGPT

Jeremy Rivera: So what else have you been working on? I mean, there are a lot of things happening in SEO. What’s a recent challenge that you’ve seen? A new development that you’ve been looking at that you have an opinion on, or have come up with something new?

Steven Schneider: Good question. I would say that what we’re starting to do is try to educate our clients around the importance of SEO and how it relates to the evolution toward AI ChatGPT searches. And I think that there’s a lot of ambiguity right now, and nobody is understanding how to rank in ChatGPT. And I love seeing on LinkedIn, everyone who’s adding their title is like, AI ChatGPT SEO expert. I’m like, no one knows. You don’t have any idea what’s going on, but being able to see that there is a minor correlation between quality content, authority, and strong SEO, and how those searches are appearing.

Like we’re starting to just search for primary high-intent keywords and ChatGPT using more conversational tones and questions, and seeing how our clients are appearing. And so kind of over time, that’s been fun to monitor and also share those wins with clients just to kind of show them like, “Hey, we’re not doing anything special. Like we’re not optimizing for ChatGPT, as people describe it, but you’re still ranking, and like the content we’re creating is still driving meaningful results.” So I think that there is a fun kind of exploration when you can go down that path and know that it’s all falling into place organically.

Jeremy Rivera: It is good. I’ve had several good conversations around it as well as, you know, the eventual doom and gloom conversation of, “My God, we’re all totally going to die.” But I think those who have been focused on the upside of it, the benefit of it, or the adjustment to it, like Mike Buckee of Knowatoa, he’s got an AI brand awareness type of tool. Patrick Stox just noted that Ahrefs added a kind of brand awareness search console.

Steven Schneider: Yeah, I did see a sponsored post for them on that, yeah.

Jeremy Rivera: Yeah. So I think being aware of how your brand is visible in it is important, but I think going back to our earlier conversation of what are the meat and potatoes, what can we offer on our site as part of our process that can’t be done in a general ChatGPT or that Gemini or AI Overviews is not going to be able to do? Because it’s not going to be able to execute a detailed square foot valuation for the California home market for your ADU. You’re not going to have a good ADU tool in the SERP itself yet.

I’m sure at some point, Google will decide that, the best way to curate information about ADUs in home calculators is to put our own feature into AI overviews to calculate these things eventually. But for this season, it does seem like that’s in the middle of the funnel. Focusing our efforts in that middle funnel, at the bottom of the funnel, truly comparative to other competitors, and kind of developing that middle belly.

Steven Schneider: Yeah, I think so too. I think that it has to kind of be this multi-prong approach in order to really tie it back to sort of what we were saying earlier. It’s like, how do SEOs come in and become more of a fractional partner than just the traditional SEO agency that you hire to get traffic? Like, I don’t think that the playbook is the same as it used to be 10, 15 years ago. I think that it’s almost a requirement now for people to think like what we are saying, and where it’s like, okay, what does your newsletter look like? Are you guys actually growing that? Where are we driving traffic? Where are we driving people? Why don’t you have lead magnets? How quickly can you make those? Like, if we bring you traffic, what’s the next step?

I think that it has to be this cohesive thought pattern process in order for it to be successful. Otherwise, you’re just gonna drive traffic and meaningless results.

Jeremy Rivera: And you’re going to, you know, slowly over time, drive less and less traffic off of the same results. We’ve got to do more with less or find, build, and develop alternate sources. You know, we’ve got to look at cross-channel marketing. I was talking with Melissa Popp of the Rickety Roo, and she was very much on board with that.

I guess, you know, that fractional development of our role, the way that we work within organizations, you know, you can have all the semantic arguments of what we are – AI, AIOs, GEOs, or SEOs. That doesn’t matter. I think calling it, you know, developing a fractional title, and understanding how we can deliver value in different aspects of the organization has more value, even if it’s harder to express.

So I always use the example of looking at what are you for your SaaS, and if you’re doing a lot of consulting for SaaS, one of the biggest expenses in human resources is customer support. Well, the best way to decrease your customer support human resources requirements is for you to spend the time developing your online digital assets before people have those questions.

The Entrepreneurial Mindset

Steven Schneider: I think that there’s going to be a lot of really positive changes in the next five to 10 years, and it’ll be really fun to see how teams utilize SEOs to drive more traffic, not only through AI, but also through organic search. But I think at the end of the day, that’s kind of the benefit that we’ve explored mostly at Trio. We spent the last 10 to 15 years kind of building businesses of our own and exiting businesses of our own. 

And for the first time, we’re kind of flipping the script and are able to step into a business and wear that entrepreneurial hat that allows us to know how to pull different levers of different pieces of the business and the site in order to really bring it to life.

Jeremy Rivera: I agree. There has to be more awareness of business and how these markets and industries work, and less awareness of how SEMrush works and less awareness of how Ahrefs works. So, if you want to upskill in SEO or develop your career, you really need to be developing those business skills.

Steven Schneider: Yeah, I think so. And I think that that’s one of the things that many people aren’t really thinking about nowadays, at least from what I’ve seen from the content creators on LinkedIn. I’ve shifted myself away from trying to talk about, like, what is SEO and kind of the fundamentals of that sense, and really shifting more toward an agency perspective of ‘what’s it like working with us?’ ‘What’s it like for the teams?’

I think that a lot of the value that we’re hearing from CMOs and founders is that they’re looking for somebody who can come up and almost be an extension of their team. So I think over time, like collaboration is going to be a really successful medium in that front. And the teams who can step in with more of a collaborative process and kind of come up with forward-thinking ideas are definitely going to reap the dividends down the road.

Understanding Client Goals

Jeremy Rivera: Love it. That’s exactly where my head’s at. As we kind of round the corner here on the closing up, what’s the top action item as you bring somebody on board as a new client? Where’s the meat? Where’s the biggest thing that you’re looking at to make an impact? Because you do have to lay out that, “Hey, this is a long-term thing.” But where do you go for that first win to develop their confidence in your capabilities?

Steven Schneider: Yeah, most of our onboarding process is built around mastering their brand and understanding the tonality, the messaging, what’s their ideal call to action, where are we directing people, what’s the links, all that sort of stuff. Creating content, definitely, I think, is a micro win outside of getting the results that they’re looking for, just so that they can know that there’s a trusted team in place to spearhead a lot of that ongoing work.

The other thing that I think is really important is that one of my favorite questions to ask clients is, “How are you currently tracking success on your website?” And it’s so odd how many people cannot answer that question correctly, whether it’s this is what we’re doing. This is what we’ve faced in the past. You know, we’ll work with a client, and I say, “How are you guys currently tracking leads? What’s the success metric?” Cause they say, “Okay, great. We can’t wait for this to start working.” And I say, “Well, how do you define what works? How do you define how success even looks at the end of the day?”

And if they can’t answer that, we kind of have to rip it apart from square one and say, “Okay, well, let’s start thinking about that. What actually moves the needle in the company? Where are we signing people up? Is it demos? Is it free trials? Is it webinars?” 

Like I think that the lack of clarity when onboarding somebody can actually dig yourself a deeper hole because you look back at the end of three, four, five months and they’re like, “Great, is this working?” But have you guys actually agreed upon what was supposed to work from the get-go?

Jeremy Rivera: Yes, yeah, that is solid gold. And it’s also an opportunity, too, because it allows you to reset expectations, like once you’ve gone through the process. Okay, let’s look at these things, tear them down. Okay, now we start. And then we can compare going forward, you know, how we’re doing versus something vague. I had one client where I got a bunch of leads, and it seemed like things were going really well. And then he gets back and says, “No, none of those leads.” I said, “Okay.” We had multiple conversations. But they said it was the wrong type of project. So, what type of project did you want? How are you disqualifying them that we needed to qualify them on the front end?

Then we realized, “Hey, we need to split off and put up a whole separate site for the residential asphalt driveways versus the regional commercial asphalt project stuff.” Like it was nice to have both on one site because it’s authority, but you know, he doesn’t want to do driveways everywhere. He just wants that within this range of his geographic location, while also doing geo, you know, wanting multiple states for his commercial. Those are incompatible desires, like you can’t filter that out.

Steven Schneider: Yeah, no way. Yeah, I even had a client I was talking to, I think it was like last Thursday. And I sent the end of report for May, and it was looking at, you know, free trial signups and demos booked. And they were saying how the number looked higher than usual.
I was like, I mean, isn’t that what you want?

[They replied] we forgot to tell you that people are actually using the demo button as a contact form for existing clients or existing customers. So I’m like, okay, so now that data is somewhat messy. We got to clean that up. Like we can’t have returning customers use your primary lead magnet offer. Like, so I think just communication is key throughout all that.

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Top SEO Newsletters For Your Business​

SEO success takes time, and staying informed is essential. 

With 73% of marketers incorporating newsletters into their strategy, it’s clear that subscribing to an SEO newsletter remains a valuable way to access the latest tips, trends, and technologies.

About the TrioSEO Newsletter

Among all the SEO newsletters, TrioSEO emerged as the top choice for several reasons:

• It strikes the perfect balance between expertise and accessibility.
• The straightforward, no-fluff approach helps you digest information quickly.
• Subscribers gain valuable resources that effectively boost their SEO efforts.
  
  

Join our newsletter to start receiving expert tips and resources!

Why SEO Newsletters Are Essential for Marketers

Reaping the benefits of SEO will only be possible if you follow the latest practices, trends, and strategies — this is easily achieved by subscribing to SEO newsletters.

These newsletters are written by SEO experts who, with years of experience, provide current and relevant insights.

Additionally, newsletters often include practical tips, case studies, and analyses of successful strategies — helping marketers launch their SEO initiatives.

Reading these newsletters is a form of continuous education that benefits marketers in the fast-growing SEO industry.

The post Top SEO Newsletters for Experts, Beginners, and Marketers appeared first on TrioSEO - B2B and SaaS SEO.

Crafting words that get businesses interested is massively different from writing that wows everyday people. But master this skill, and you’ll unlock relationship building, lead generation, and sales at speeds your competitors can only dream of.

In this guide, we’ll break down a proven B2B writing framework to create killer content that positions your company as an authority and converts skeptical B2B buyers.

Who are we to talk about this? We’re TrioSEO – a monthly SEO content agency for B2B businesses with 10+ years of experience scaling organic traffic and using blogs to generate leads.

TL;DR – How to Ace B2B Writing

Here are the key steps to master B2B writing:

• Understand your target audience and their goals.
• Research the industry thoroughly.
• Use clear structure and formatting.
• Focus on solving problems and identifying the benefits of your product/service.
• Back up claims with data and proof.
• Keep sentences concise and crisp.
• Optimize content for search keywords.
• Distribute content across multiple channels.

We’ll delve into each of these steps in detail, but if you’re looking for top-notch B2B writing services, consider exploring TrioSEO’s offerings! We can help you create compelling, results-driven B2B content tailored to your business goals.

What is B2B Writing?

B2B writing refers to any content a business creates to reach and resonate with other businesses. This contrasts with B2C (business-to-consumer) writing, which targets individual customers.

Some examples of B2B writing include:

• Blog posts
• Whitepapers
• Case studies
• Ebooks
• Sales materials
• Email newsletters
• Social media posts
• Website copy

The goal is to provide value, build authority, nurture leads, and ultimately encourage other companies to do business with you.

B2B writing requires understanding complex decision-making processes and appealing to the needs of multiple stakeholders.

What is B2B Copywriting?

B2B copywriting is a specialized discipline of business writing focused on promoting products, services, or the brand itself.

The “copy” aims to influence the target audience’s perceptions, inform their decision-making, and motivate desired actions.

Some examples of B2B copy include:

• Landing pages
• Product descriptions
• Email campaigns
• Sales collateral

Effective B2B copy presents benefits, solves problems, and establishes credibility. It uses proof points and ROI data to appeal to stakeholders’ practical concerns.

What is B2B SaaS Writing?

B2B SaaS (software-as-a-service) writing targets technology decision-makers at organizations that use cloud-based software solutions.

This may include:

• Explainer blogs on features
• Comparison articles
• Case studies from clients
• Social media posts

This writing highlights product capabilities, integration options, security, scalability, and customer support. The goal is to showcase how the SaaS platform can solve complex business problems better than alternatives.

Benefits of B2B Writing 

Investing in high-quality B2B content offers many advantages, such as:

• Attracting New Accounts: Useful, informative content helps establish your company as an authority and nurture relationships with prospects.
• Cost-effective Lead Generation: Compared to traditional advertising methods, B2B writing can be a cost-effective way to generate qualified leads.
• Driving Conversions: Case studies, demos, and product info can convince decision-makers that your solution is worthwhile.
• Improving Retention: Existing clients benefit from continued learning that helps them maximize value from your offerings.
• Thought Leadership: Sharing expertise makes your brand more authoritative and influential within your industry.
• Organic Reach: Optimized, valuable content ranks higher in search results, helping expand your audience because the top results in Google capture 27.6% of all search traffic!

Types of B2B Writing

There are several core types of written content used in B2B marketing:

This covers the primary forms of B2B writing, but the specific approach depends on your business. Personalized emails, web copy, case studies, and other formats apply to B2B SaaS companies, for example.

B2B Writing vs. B2C Writing – How Are They Different?

While both B2B and B2C writing aim to inform, engage, convert, and delight, the approach must match the audience.

Here is an overview of key differences:

As you can see, B2B organizations have very different interests, motivations, and barriers during the buying journey compared to average consumers. Your writing must align accordingly.

B2B content writers must deeply understand their audience’s pain points and goals, while B2C writers have more leeway to focus on everyday interests.

However, some brands may have both B2B and B2C audiences and will need to create tailored content for each.

Take Apple, for example—a technology giant that serves both everyday consumers looking for the latest iPhone and mammoth enterprise clients managing international workforces.

When addressing everyday shoppers, Apple employs friendly, engaging copy describing its camera capabilities on their website:

“The 48MP Main camera is more advanced than ever, capturing super‑high‑resolution photos with a new level of detail and color. You’ll see the improvements in your portraits…“

However, Apple uses a much more formal, problem-solving, and benefit-focused tone on its business site. Look at their collaboration hub page, which highlights success stories of small businesses using Apple products to collaborate, scale, and simplify their operations.

The copy directly calls out managerial headaches Apple Business Essentials solves around scalability, control, and simplified IT resource costs.

Key Elements of Effective B2B Writing

Crafting results-driven B2B content that attracts, engages, and persuades requires mastering several key elements:

Research-Backed Content

In-depth research establishes your credibility and trustworthiness around complex B2B topics. Demonstrate you truly understand buyer challenges and the industry landscape via data, expert perspectives, and real-world examples.

Clear Structure

Writing should lead readers on an informative yet persuasive journey toward your call to action. Use descriptive headers, useful takeaways, and smooth topic transitions oriented around their interests.

Accessible Complexity

Don’t shy away from sophistication, but explain concepts without excessive jargon. Strike an approachable balance between intellectual wording and clear comprehension.

Persuasive Calls-to-Action (CTAs)

Every piece of writing should direct visitors towards intentional conversion goals, not just drive awareness. Insert clear CTAs for demos, trials, contact requests, or alerts.

Optimized Delivery

Even exceptional writing needs distribution help. Optimize online visibility with metadata and SEO optimization. Promote your content via email and social media.

Of course, excelling in all these elements is easier said than done. If you need help creating optimized, high-converting B2B content tailored to your business, our expert writers at TrioSEO are here to help.

Contact us today to learn more about our specialized B2B blogging services.

How to Ace B2B Writing and Drive Sales

Creating compelling B2B content takes skill. You can’t rely solely on catchy headlines and clever turns of phrase. B2B buyers expect real substance – you must demonstrate deep knowledge and insight.

The good news? There is a framework you can follow to produce high-quality writing that converts consistently:

1. Identify Your Audience

First, intimately understand your target audience:

• Who are you trying to reach and influence? CTOs? CEOs? Mid-level managers? Across which functions?
• What level of knowledge do they have about your offering? Industry terminology? Competing solutions?
• What business challenges are they trying to solve that you can address?

For example, let’s say you run a cybersecurity firm that aims to reach IT managers at small banks. Research their top security challenges, such as data breaches and the integration of legacy systems with cloud apps.

Understand their mindset and typical decision-making processes. This allows you to create content that speaks directly to their needs. Don’t take a generic approach.

2. Outline the Reader’s Journey

Outline the path you want readers to take from problem to solution.

• What education and perspectives do they need to arrive closer to the desired action?
• What beliefs must be overcome? What barriers were removed?
• How will you guide them – step-by-step – toward conversion goals?

At TrioSEO, we use the hub-and-spoke model to carefully outline the reader’s journey from problem to solution.

Let’s revisit the cybersecurity business example, which is targeting IT managers; here’s how we would map out content across the funnel:

• Top of Funnel: Broad topics like “Top Cyber Threats Facing Small Businesses” to attract a wide audience.
• Middle of Funnel: More specific issues like “How Phishing Scams Impact Banks” to engage readers with relevant pain points.
• Bottom of Funnel: Targeted solutions like “Choosing the Best Anti-Phishing Software for Financial Companies” to guide readers to convert.

Ensure your content addresses readers’ concerns, addresses objections, and removes barriers to guide them toward desired actions, such as free consultations or product trials.

3. Research the Topic Extensively

While some B2C writing can rely more on emotional appeals, B2B audiences expect expertise.

• Collect statistics, case studies, expert opinions, real-world examples, etc., demonstrating deep understanding.
• Outline key takeaways before drafting so insights feel integrated rather than tacked on.

Always focus on educating rather than overtly promoting. Provide tips, guides, and insights readers won’t find elsewhere. Demonstrate you understand their problems.

4. Structure Content Intuitively

Use clear structure elements:

• Use descriptive headers and bulleted takeaways to orient readers despite the complexity.
• Break down concepts without losing rigor – brevity has limits with B2B.
• Balance text, data, multimedia elements, and white space for engagement.

Also, the tone of writing should be concise and clear:

• Favor short, direct sentences whenever possible.
• Avoid excessive jargon – simplify complex concepts.
• Use active voice and friendly language.

Write in a way that builds relationships with readers. Avoid overly formal or dry language. Maintain professionalism but relate to them.

For example, let’s compare two introductions to a blog post on supply chain optimization:

Ineffective:

“The multidimensional permutations inherent in ameliorating suboptimal supply chain procedures necessitate holistic calibration of tactical inputs.”

Effective:

“Improving your supply chain requires looking at the big picture. You need to carefully fine-tune many different parts, from inventory to delivery.”

5. Choose Appropriate Format

Align format to goals and audience expectations:

• Blog posts work well for building awareness and nurturing leads.
  • Ideal length: 1500-2500 words
• In-depth reports (ebooks or PDF guides) demonstrate thought leadership through deep analysis.
  • Ideal length: 10 to 50 pages
• Short social media posts and emails are better for promoting offers, events, and high-funnel content. These formats speak to your existing followers.
  • Ideal length: Varies depending on the platform

Don’t take a one-size-fits-all approach.

6. Include Social Proof

Most B2B buyers are skeptical, so you need solid evidence that your solution/service really helps:

• Weave in client success stories, testimonials, and case studies.
• Cite statistics, awards, and credible third-party data reinforcing your expertise and achievement.
• Share valuable insider expertise readers won’t find elsewhere.
• Quote respected industry experts and thought leaders who validate your perspectives and approach.

Make your audience believe what you say – and view your brand as a trusted partner.

7. Include Clear Calls-to-Action

Convert visitors who appreciate your expertise into leads via:

• Free consultation request buttons after blog posts. These capture contacts interested in discussing their needs.
• Gated premium content, like research reports or eBooks, that readers can access by providing their email and basic info. This gives you qualified leads.
• Eye-catching buttons prompting product demos, free trials, or access to sales materials. These motivate ready-to-buy visitors to convert.

For instance, an IT security blog post could end with a CTA such as “Schedule Your Free Security Consultation,” linking to a contact form.

Or an email newsletter could promote “Download Our Cybersecurity Buyer’s Guide” by providing a link to a gated landing page.

Calls-to-action turn page views into conversions. Make them stand out and align seamlessly with content.

8. Optimize Content for Search

To maximize discoverability, ensure every piece of B2B content is fully optimized for search.

Here are some best practices:

• Research target keywords using B2B SEO tools like SEMrush and Ahrefs. Identify low-hanging fruit keywords with sufficient search volume and low difficulty that align with your topics.
• Naturally, incorporate the primary keywords in titles, headers, content, URLs, alt text, etc. Avoid awkward over-use.
• Craft compelling SEO titles and meta descriptions that make readers click.
• Structure content and site architecture to focus on relevance and usability. This helps search bots crawl and index pages.
• Insert relevant internal links to enhance topical authority and keep readers engaged.
• Produce useful, high-quality content that satisfies search intent to increase dwell time and decrease bounce rate.
• Use schema markup to highlight key data, such as company information, events, and more.

Our expert SEO content writers at TrioSEO follow proven optimization best practices to improve rankings, drive traffic, and eventually gain qualified leads through compelling CTAs. 

Get a free B2B SEO audit from us to evaluate how optimized your current content and site are, along with recommendations to reach the next level.

Frequently Asked Questions (FAQs)

Here are answers to some common questions about mastering B2B writing:

Can a Technical Writer Become a B2B Writer?

Absolutely. Technical expertise is a big plus. However, B2B writing also requires an understanding of sales psychology and marketing principles. Excellent B2B writers blend technical knowledge with business communications skills. Our B2B SEO services master this combination.

How Can B2B Writing Improve Business Relationships and Sales?

B2B writing nurtures relationships by providing valuable help and insights. Consistently creating content that solves problems builds trust. Over time, this reduces sales resistance and positions your company as a preferred partner, ultimately driving revenue.

How Can You Measure the Success of B2B Writing?

We track metrics like leads generated, traffic, conversions, and ranking for target keywords. Compare content performance to determine what resonates best with your audience—survey or interview customers to learn what content influenced their buying decisions.

Many of our clients at TrioSEO either implement tracking links or include a “How did you learn about us?” section in their sign-up form.

Conclusion

High-impact B2B writing is crucial for resonance and revenue in competitive markets. It can transform brand awareness, relationships, and growth. So, don’t hesitate to ask the experts who’ve been doing this for years for help.

Let the experts at TrioSEO handle your most complex, high-value writing needs. Our dedicated team of strategists, editors, and battle-tested writers has generated tens of millions in revenue for brands of all sizes.

Get started with a free B2B content audit of your current content and receive data-driven recommendations to improve results. Let’s start driving more B2B leads through the power of search!

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