There’s one trend that seems to be shaping SEO workflows a lot these days: doing more with less. That’s why reliable tools that help you automate mundane and repetitive tasks, and make your research and analysis quicker, are on many ‘best tools’ lists.
Today, we are reviewing one such tool, Serpzilla, one of the largest link-building and guest blogging marketplaces.
What is Serpzilla?
It started out as a backlink marketplace, but calling Serpzilla just that today would be like calling Amazon ‘just a bookstore’. Yes, you can log in and buy links, but the platform is so much more than that.
Great automation features, smart filters, and AI-powered matching for link placement and linked content make Serpzilla truly stand out.
The platform has built one of the largest global inventories of websites where you can place links, from small niche blogs to authoritative publishers. Whether you run an agency that juggles dozens of clients or are a solo SEO trying to boost a side project, you’re likely to find the right placement content-wise and price-wise, without the usual cold outreach grind.
The philosophy behind Serpzilla is simple: make link building faster, more transparent, and safe.
Instead of sending endless “Would you please link to my awesome article?” emails, you get access to a structured, data-backed environment where you can make well-informed decisions about your link placements.
Key Features of Serpzilla
We got to play around with this tool, and here’s what caught our attention:
A Backlink Marketplace That Actually Feels Like a Marketplace
The first thing you notice is the size of the catalog. It’s big enough that you don’t feel limited, and organized enough that you’re not drowning in random offers.
- Thousands of websites to choose from, across countless niches.
- Great search and filter mechanisms that let you find options even for very sophisticated requests.
If you’ve ever done manual outreach, this feels like going from hand-picking apples in an orchard to having them delivered to your doorstep in neat baskets.
Guest Blogging Made Easy
Guest posts are still one of the most reliable ways to build authority, and Serpzilla makes it refreshingly simple.
- Access to vetted websites that publish what they promise.
- Placements designed to look and feel natural, not stuffed.
- Premium guest post options for stronger authority and reach.
- Control over pitch conditions and context.
We like how there are options for agencies and solo pros, for large and small teams, and we see strong possibilities to quickly scale content-based link building with Serpzilla.
The Filter Game is Strong
We already mentioned the filters, but this was the feature we had the most fun with. The filters feel like a power tool: they make it almost too easy to zero in on the exact kind of site you want.
- Over 40 filters covering DR, traffic, geo, niche, language, and price.
- Quick combination searches (e.g., US traffic + DR 60+ + marketing niche).
- Saves hours that you would normally spend scrolling and disqualifying sites.
It’s a little addictive, to be honest. You start thinking, “What else can I filter for?” and before you know it, you’ve built a laser-focused backlink wishlist.
Smart Topic (The AI Wingman)
Here’s where Serpzilla adds a layer of brains to the process. The Smart Topic tool keeps you from making awkward, irrelevant choices.
- Uses AI to suggest websites that actually match your content topic.
- Helps avoid irrelevant or low-context backlinks.
- Reduces the risk of future penalties due to poor topical matches.
Think of it as a sober friend making sure you give your Uber driver the right address, in this case, the incorrect address being a totally off-topic blog you don’t want to be associated with.
Semrush Integration (The Data Backbone)
Semrush is an SEO powerhouse, but how convenient is this: with Serpzilla’s Semrush integration, you can pull Semrush Authority Score data directly without having to cross-reference metrics.
- Built-in Semrush metrics (traffic estimates, backlink quality data, and Authority Score).
- Cuts down on switching between platforms.
- Adds trust and reliability to placement decisions.
User Experience
Overall, Serpzilla feels like a tool that doesn’t get in your way. The interface is clean and straightforward, so you can spend more time on strategy and less time hunting for buttons.
Here’s what stood out when we were clicking around:
- Easy navigation: The dashboard is uncluttered, with all the main features (marketplace, guest blogging, filters, automation) visible from the start.
- Smooth workflow: Placing a guest blogging order, for example, took just a few steps: choose a vetted site, upload content, confirm details, and done. No confusing detours.
- Clear reporting: Campaign status updates and link placement confirmations are easy to track.
- Friendly for all levels: Whether you’re a solo SEO experimenting with your first backlinks or an agency pro scaling campaigns, the learning curve is minimal.
Even the more advanced tools (like Smart Topic or the 40+ filters) don’t feel intimidating.
They’re tucked neatly into the workflow and appear when you actually need them. That balance makes Serpzilla feel practical rather than overwhelming.
Room for Improvement
Serpzilla already covers the core link-building essentials really well, but no tool is ever “done.”
Here are a few areas where we think there’s room to grow:
- Even deeper AI personalization: Smart Topic is great, but imagine if it could also suggest anchor text variations or recommend link velocity for a campaign.
- More integrations: The Semrush integration is a big win, and it would be exciting to see data from other SEO tools that have their own unique metrics, and we all like to work with.
- Expanded analytics dashboards: Basic reporting is solid, but more visual dashboards with trends, competitor benchmarks, or link health over time would make campaign tracking even easier.
- Content assistance for guest posts: Since guest blogging is such a popular feature, some optional AI tools for drafting outlines or optimizing posts for target sites could be a handy bonus.
None of these are dealbreakers — more like “nice to haves” on top of an already strong foundation.
If Serpzilla keeps up its pace of adding features (and integrations), we wouldn’t be surprised to see some of these appear sooner rather than later.
Conclusion
Serpzilla is one of those tools that makes you wonder why you ever wasted so much time chasing backlinks manually.
Between the marketplace, guest blogging options, Smart Topic AI, and Semrush-powered data, it feels like a modern companion for SEO professionals who want efficiency without cutting corners.
A few practical notes:
- Pricing: Links and guest posts start at around $1 per placement, with premium sites and niches costing more. You can top up your account balance and spend it flexibly across campaigns.
- Use conditions: No contracts, no minimum spend. You can run one-off tests or scale into full campaigns depending on your budget and needs.
- Who it’s for: Agencies managing multiple clients, freelancers with only a few projects, or even in-house marketers who want to handle link-building without begging developers for help.
Sure, there’s always room for growth — deeper AI personalization, more integrations, fancier dashboards — but even in its current form, Serpzilla delivers on what most SEOs actually need: relevance, scale, and time saved.